View Full Version : LA Times Badminton Article


khengsang
09-16-2003, 11:03 PM
Saw this in the airport so I ripped it out for you guys :D
note I am typing it out by hand on a very old keyboard >.<

"Badminton Comes Out of Backyard and Takes Center Stage in Anaheim"

The sports pan American office moves to Edison Field. In 2005, the World Championships will be held at the Pond.

Anaheim is taking its title as a sports capital of the United States seriously. Apparently a World Series Champion and a Stanley Cup runner-sup didnt give the city enough credibility, so it has added gymnastics, lacrosse and now badminton to its sports resume.

Shuttlecock feathers were flying all over the Aroowhead Pond on Monday as international badminton officials announced they were bringing their sport to the 330,000 people of Anaheim- and, they hope, beyond.

As of this week, the International Badminton Federation's Pan American office will be at Edison International Field. And in the summer of 2005, the World Badminton Championships will be played at the Pond.

Anaheim Mayor Cyrt Pringle said people shouldnt take Monday's announcement lightly. Within the last month, Anaheim has played host to the World Gymnastics Championships at the Pond and gained a national lacrosse franchise.

"Some may have thought the hockey and baseball championship series were the pinacle for us, but they were actually foundation events," Pringle said.

"Sports like gymnastics and badminton bring an even greater aura of respect and credibility to our community. Anaheim is an international tourist destination, and a sport like badminton is an international sport."

Pond General Manager Tim Ryan admits he barely knew what a shuttlecock was a few months ago. But his impression of badminton changed when he flew to England and watched the sport's elite athletes perform.

"Our job is to make sure this building is full with the highest caliber of content, whether that's sports or entertainment," Ryan said. "If we didnt pursue events like the badminton World Championships, we'd be selling ourselves and our community short."

More than 220 million people worldwide play badminton, but the sport has never really expanded beyond backyard barbeques in the United States. About 10 million play the sport in the country, but an American has never won a medal at the World Championships or the Olympic Games, which have included badminton since 1992.

"We have to create a winner here," said Paisan Rangsikitpho, vice president of USA Badminton. "Itd be great to have the US win some medals, put this sport on TV and show the American public that badminton is a great sport to watch."

If there is a hotbed of badminton in this country, its probably Orange County, where the US Badminton Championships have been held since the mid 1990s. The Orange County Badminton Club in Orange- the largest badminton-only facility in North, South, or Central America and one of three badminton clubs in Southern California - has 200 full-time members and more than 2000 part-time members.

"Badminton is starting to grow here," said two-time Olympian Kevin Han of Orange. "Hopefully, the World Championships will be a trigger point to get a lot of younger kids to fall in love with the sport.

'There seems to be a misconception that badminton is not a real sport. By bringing the world's best here, we think people will see that our sport takes athleticism, power, and strength."

Korn Dabbaransi, president of the International Badminton Federation and Thailand's deputy prime minister, said one of his organization's missions is to turn AMericans on to badminton. In the next year, Dabbaransi said, the federation will organize a nation-wide road show, featuring exhibition matches between the sport's elite.

'I was a college student here in 1964 and nobody played soccer", he said. "We believe badminton can become a national sport here much like soccer has."

bigredlemon
09-16-2003, 11:24 PM
appreciate you typing it out... that was a great article. :)

cooler
09-16-2003, 11:32 PM
it's heartwarming reading that. Hope that we are at the dawn of badmitnon in north america.

Cheung
09-17-2003, 12:13 AM
It will need more than just the World Championships to be played in LA to move badminton on to a bigger scale in N America.

My reference is the 1985 WC held in Calgary.

Hopefully, we have a much better understanding of potential avenues of dissemination of the sport and marketing aspects compared to twenty years ago. Obviously, our communication channels have much improved with the WWW.

Maybe IBF can think of 'innovative' ways to bring the beauty of badminton across.

Here are some things that crossed my mind:

A) we've seen some razzmatazz styling of badminton. That appeals to the glamour side.
How about using the time inbetween the finals as a minicoaching session. e.g. the smash? Perhaps one of the active US team could be willing to demonstrate the technique on court (maybe Bob M) with a coach explaining some of the details.

Who then would he explain to? Obviously, some sort of layman but who? Perhaps some TV presenter, actor/actress, tennis commentator. ......

However, that wouldn't be enough because it doesn't show clearly how difficult it is to play a nice shot. Therefore, for immediate comparison, some other amateur player also demonstrating would be nice. (I'd volunteer if somebody pays the airflight for me to go to LA:D)

I suggested Bob M for the following reasons:
1) represents US - good for N American audience
2) probably speaks with an American accent - majority of N American audience can identify with him
3) supposed to have one heck of a smash
4) has height disadvantage - thereby shows people the game is for all people

B) The speed of the shuttlecock measured on camera
If it can be setup on court easily, I'd really like to see it in action. For the comparison, put a baseball player throwing the baseball, first. Give the speed, then have a shuttle smashed.
Invite a tennis player on court and show how different the action is.......

C) On Court camera angles
Badminton is quite unique among the racquet sports in that it has a large 3 dimensional component to the game. From my observation of badminton on TV, there can be a significant improvment.

The majority of the time is devoted to an angle viewing the court from above and at one end. This gives a poor impression of the speed of the game and players court coverage. One particular example is actually the S'porean Open. The camera angle is set very high looking down on the court as opposed to some other tournaments which are a bit lower. I'd like to see slightly more emphasis on cameras placed on the ground looking at the court from the end. This way the players' speed and agility around the court can be brought out on to general viewing. An additional advantage is when the shuttle is smashed, a better impression of the shuttle speed can be gained - not to mention driving rallies.

D) Presentation of medals
Ask Paul Newman or Leonardo DiCaprio to present medals as 'guests of honour' for one of the events.... These two people are said to play badminton....

Pecheur
09-17-2003, 12:42 AM
Originally posted by khengsang

The Orange County Badminton Club in Orange- the largest badminton-only facility in North, South, or Central America and one of three badminton clubs in Southern California - has 200 full-time members and more than 2000 part-time members.



Wait a sec, there are only three badminton clubs in SoCal? Why does that look wrong? Or at least I hope it's wrong :P

Tezta.com
09-17-2003, 04:04 AM
Originally posted by Pecheur
Wait a sec, there are only three badminton clubs in SoCal? Why does that look wrong? Or at least I hope it's wrong :P

to my best knowledge there are only 3 clubs in socal exclusively for badminton, OCBC, SGVBC and MBBC.

LazyBuddy
09-17-2003, 09:11 AM
Originally posted by khengsang


"Badminton Comes Out of Backyard and Takes Center Stage in Anaheim"

The sports pan American office moves to Edison Field. In 2005, the World Championships will be held at the Pond.



Won't be surprise to see a big badminton gathering in Anaheim, Califonia by then.

Anyone can give me the exact date for the event? I think it should be around May/June time frame?

nSmash
09-17-2003, 10:37 AM
I think the WC is just a seed. A good one but still needs to be cultivated.
Canada failed miserably to take advantage of the opportunity offered by
the WC in Calgary.

The following catalysts may be effective for badminton in USA as they have
been for the other sports like tennis:

1. aggressive advertising
2. big fanfare at the venue
3. intense and live TV coverage with eloquent and skilled commentators,
preferably ex-internationals who can relate the play-by-play with their
own experiences
4. fun facts and statistics

cooler
09-17-2003, 11:52 AM
I agreed that it would take more than a WC event to popularize badminton in North America (NA). However, it is a good start and this time i think is more workable. Popularizing badminton in NA has to start in the USA, not in canada. Why i think it stand a better chance this time:

1. I'm seeing more badminton activity at recreational level
2. More asian population in NA now than in 1980's
3. More exposure of SE asia news/culture due to asian crises, economic ties, politics, foods, etc. Nowadays, most things are made in china/Indonesia/Taiwan/korea. Even big names US companies like MS/Intel/motorola/dell/too many to list are moving investment over there. People in NA just can't ignore that. I think they are now more receptive to 'new' idea and process. Reverse is also true as well. I think basketball and hockey are gaining popularity in china at the same time.
4. Badminton is the second most participated sport in the world and #1 viewed olympic sport (correct me if i'm wrong), so it's just matter of time the badminton will work its way into NA.

blckknght
09-17-2003, 12:11 PM
"In the next year, Dabbaransi said, the federation will organize a nation-wide road show, featuring exhibition matches between the sport's elite."

If these exhibition matches are properly publicized, then they would be extremely effective.
g

fan
09-17-2003, 12:29 PM
Yes the key word is ¡®properly publicized¡¯

TV coverage.

I wonder how can IBF, Tim Ryan and his Anaheim convince the US national TV network, ABC CBS and NBC, to air the matches/ exhibition? Will ESPN and ESPN2 cut it?

LazyBuddy
09-17-2003, 02:01 PM
Originally posted by fan


I wonder how can IBF, Tim Ryan and his Anaheim convince the US national TV network, ABC CBS and NBC, to air the matches/ exhibition? Will ESPN and ESPN2 cut it?

I highly doubt about this.

Gymnastics is way more popular than badminton in US. However, even Gymnastics WC did not get enough TV coverage in major TV networks. The only TV coverage I saw (might because I live in East, rather than West), is NBC had 2 hrs of "taped" final highlights, for Team USA and several other favorable candidates in final round.

I highly doubt that major TV networks will squeeze out their prime time (weekend) to show live badminton matches rather than golf, car race, NBA, etc.

shiriblue
09-17-2003, 02:26 PM
could you tell me who wrote the article please? it be a great help to my homework. thanks

khengsang
09-17-2003, 05:45 PM
I ripped the article and threw it in the trash but i recovered some of it:
by: Dave McKib----
(Staff Writer)
Maybe search LA times list of authors?

shiriblue
09-18-2003, 11:03 AM
hmm.... i'll do that. thanks

Pball
04-27-2005, 02:50 AM
to my best knowledge there are only 3 clubs in socal exclusively for badminton, OCBC, SGVBC and MBBC.

do I smell opportunity knocking... heh heh..

kokcheng
05-27-2005, 05:37 AM
It will need more than just the World Championships to be played in LA to move badminton on to a bigger scale in N America.

My reference is the 1985 WC held in Calgary.

Hopefully, we have a much better understanding of potential avenues of dissemination of the sport and marketing aspects compared to twenty years ago. Obviously, our communication channels have much improved with the WWW. (http://www./)

Maybe IBF can think of 'innovative' ways to bring the beauty of badminton across.

Here are some things that crossed my mind:

A) we've seen some razzmatazz styling of badminton. That appeals to the glamour side.
How about using the time inbetween the finals as a minicoaching session. e.g. the smash? Perhaps one of the active US team could be willing to demonstrate the technique on court (maybe Bob M) with a coach explaining some of the details.

Who then would he explain to? Obviously, some sort of layman but who? Perhaps some TV presenter, actor/actress, tennis commentator. ......

However, that wouldn't be enough because it doesn't show clearly how difficult it is to play a nice shot. Therefore, for immediate comparison, some other amateur player also demonstrating would be nice. (I'd volunteer if somebody pays the airflight for me to go to LA:D)

I suggested Bob M for the following reasons:
1) represents US - good for N American audience
2) probably speaks with an American accent - majority of N American audience can identify with him
3) supposed to have one heck of a smash
4) has height disadvantage - thereby shows people the game is for all people

B) The speed of the shuttlecock measured on camera
If it can be setup on court easily, I'd really like to see it in action. For the comparison, put a baseball player throwing the baseball, first. Give the speed, then have a shuttle smashed.
Invite a tennis player on court and show how different the action is.......

C) On Court camera angles
Badminton is quite unique among the racquet sports in that it has a large 3 dimensional component to the game. From my observation of badminton on TV, there can be a significant improvment.

The majority of the time is devoted to an angle viewing the court from above and at one end. This gives a poor impression of the speed of the game and players court coverage. One particular example is actually the S'porean Open. The camera angle is set very high looking down on the court as opposed to some other tournaments which are a bit lower. I'd like to see slightly more emphasis on cameras placed on the ground looking at the court from the end. This way the players' speed and agility around the court can be brought out on to general viewing. An additional advantage is when the shuttle is smashed, a better impression of the shuttle speed can be gained - not to mention driving rallies.

D) Presentation of medals
Ask Paul Newman or Leonardo DiCaprio to present medals as 'guests of honour' for one of the events.... These two people are said to play badminton....What a good idea?These two stars will definitely generate interest for badminton.

eizmed
04-30-2006, 06:56 AM
Looking back at this,

Was great how everything turned out with the American team winning the mens double. Good for the sport.

:)

manduki
05-01-2006, 07:31 PM
wow I really appreciate you typing out the article.

I really do hope that the reputation of badminton will be greater in NA.