Li-Ning Racquets

[DonnyGan]

bbeshop is updating the list & showing who & what models they were playing with during Sudirman.

have a peep. prices too. ;)

http://www.bbeshop.com/racket_lining.htm

for those who can't read chinese, it says...

N90 - Lindan
N50 - Fu Haifeng
N55 - Chen Jin
N70 - Bao Chunlai

[Gemcat]

Too bad I haven't seen anyone play with Li-Ning racquets here in Vancouver, Canada...

[laivc]

[quote=DonnyGan;1169431]bbeshop is updating the list & showing who & what models they were playing with during Sudirman.

have a peep. prices too. ;)

http://www.bbeshop.com/racket_lining.htm

for those who can't read chinese, it says...

N90 - Lindan RMB1980 = S$427.45 = US$290.07 = UK190.94
N50 - Fu Haifeng RMB1780 = S$384.27 = US$260.77 = UK172.11
N55 - Chen Jin RMB1780 = S$384.27 = US$260.77 = UK172.11
N70 - Bao Chunlai RMB1680 = S$362.68 = US$246.12 = UK162.01
N77 - Du Ching / Yu Yang RMB1680 = S$362.68 = US$246.12 = UK162.01
N30 - Xie Xingfang RMB1680 = S$362.68 = US$246.12 = UK162.01
N33 - Cai Yun RMB1680 = S$362.68 = US$246.12 = UK162.01

WOW:eek:, these rackets are not cheap! The N90 Lin Dan is using is priced at S$427.45:crying:! Wonder these prices quoted is before or after discount prices:rolleyes:.

[DonnyGan]

could be just the "overpricing" stage now. :D

[bobbinbette]

.....i knew the high end rackets weren't going to be cheap but that's way too much. prices like that scare away a lot of potential buyers. I'm not going to buy one anytime soon.

[changhuei]

Thats just outrageously expensive. I'll just wait for the price to drop and stick with Yonex. xD. Just got my NS 9900 and its performing very well. =D

[taneepak]

It is a matter of time when Li Ning and Victor racquets will be premium brands, followed by Yonex. No Yonex racquets, except Yonex AS-50 shuttles made in China, were used in the Sudirman finals.

[changhuei]

Agreed. But during the whole Sudirman Cup. There were still quite a number of Yonex apparel being used by other teams. =D

[taneepak]

Agreed. But during the whole Sudirman Cup. There were still quite a number of Yonex apparel being used by other teams. =D

In badminton sponsorship, what really counts is to be no. 1. If Yonex repeatedly comes in lower than no. 2, it will end up being no different from Dunlop or other brands worn by the lower level sponsored countries. If Chian keeps on being no. 1, you can be sure Li Ning racquets will sell at twice or three times the price of a top Yonex racquet.
But Li Ning is not resting on its laurels just yet, they are going into the other strong badminton countries too.

[jk1980]

Anyone really tried Li Ning racquets before? Are they really up to the standard/price they are selling at??? Or are they just overpricing.
I'm using yonex because I've tried playing with other brands but they just seems hollowed out. No feeling when hitting the shuttle. Not 100% sure if it's phycho or really the diff in material.

[hongliang]

i think we can get approx 70% discount at most.

[winstonchan]

Anyone really tried Li Ning racquets before? Are they really up to the standard/price they are selling at??? Or are they just overpricing.
I'm using yonex because I've tried playing with other brands but they just seems hollowed out. No feeling when hitting the shuttle. Not 100% sure if it's phycho or really the diff in material.
Product Standard?
Team China won the Sudirman Cup with Li-Ning rackets... IF LN rackets were sub-standard then Team China beat everyone with sub-standard rackets.

Overpriced?
Yonex was/is overpriced and if everyone was/is crazy about Yonex then there is nothing wrong with LN pricing.

Louis-Vuitton and Ferrari are also overpriced but there's no end to the customer queue...

[jk1980]

Product Standard?
Team China won the Sudirman Cup with Li-Ning rackets... IF LN rackets were sub-standard then Team China beat everyone with sub-standard rackets.

Overpriced?
Yonex was/is overpriced and if everyone was/is crazy about Yonex then there is nothing wrong with LN pricing.

Louis-Vuitton and Ferrari are also overpriced but there's no end to the customer queue...

I would think that Team China would have won anyway unless they were using squash racquets :D

Anyone know how were the racquets priced before Team China started using them?

[xiaoheng]

hmm wonder how's the qc like?:rolleyes: since li ning products is made from china...

[hongliang]

I would think that Team China would have won anyway unless they were using squash racquets :D

Anyone know how were the racquets priced before Team China started using them?
well, before Team China stared useing them, there were no high end LI NING racquet.

[jk1980]

well, before Team China stared useing them, there were no high end LI NING racquet.

Really??? So all those racquests that Team China is using is like custom made for each player? Launched at the same time the players started using them?

[hongliang]

Really??? So all those racquests that Team China is using is like custom made for each player? Launched at the same time the players started using them?
well, according to Li Ning's ad, those racquests are designed for each player,and launched at 10th of May, but of course Team China had already use them in the training for couple of weeks or month. and so far in China, only few people have ever tried this new LI NING racquests, since the price is way too high, so dont expect too much previews.

[issarakaya]

Anyone know how were the racquets priced before Team China started using them?
before it there was no Li Ning racket :D

hmm wonder how's the qc like?:rolleyes: since li ning products is made from china...
90% racket now is made from China. Victor, SOTX, Carlton, Babolat, etc so depends on the QC :D

well, before Team China stared useing them, there were no high end LI NING racquet.
yes.....but not only high end, low end also. Li Ning is a new pl;ayer in this bussiness

Really??? So all those racquests that Team China is using is like custom made for each player? Launched at the same time the players started using them?
something like that :D

[jk1980]

before it there was no Li Ning racket :D

90% racket now is made from China. Victor, SOTX, Carlton, Babolat, etc so depends on the QC :D

yes.....but not only high end, low end also. Li Ning is a new pl;ayer in this bussiness

something like that :D

So being a new kid on the block....even though they have Team China to promote it....pricing it above Yonex is kind of a shock to the market i would think.

Would really like to see how it's going to play out.

Personally...i'd wait it out and wait for others in my group use it and then see how they feel about the racquets.

[hongliang]

yes.....but not only high end, low end also. Li Ning is a new pl;ayer in this bussiness


no, there are some low end for Li Ning, but rarely seen and almost no one would like to use it,but for sure that Li Ning is a newbie in this bussiness.

[Dreamzz]

so, does the website actually mention what the difference is between these racquets?

ie head heaviness, stiffness, material etc?

[issarakaya]

So being a new kid on the block....even though they have Team China to promote it....pricing it above Yonex is kind of a shock to the market i would think.

Would really like to see how it's going to play out.

Personally...i'd wait it out and wait for others in my group use it and then see how they feel about the racquets.
Me too......it's too risky buy something new with price as same or higher than market leader....

no, there are some low end for Li Ning, but rarely seen and almost no one would like to use it,but for sure that Li Ning is a newbie in this bussiness.
Yes, i aware also about their low end product but Li Ning start launching product since they have contract with China National Team and used in this Sudirman tournament. Before that Li Ning only known for making Basketball and Running equipment never heard about badminton equipment especially racket :D

[jk1980]

Me too......it's too risky buy something new with price as same or higher than market leader....

Yes, i aware also about their low end product but Li Ning start launching product since they have contract with China National Team and used in this Sudirman tournament. Before that Li Ning only known for making Basketball and Running equipment never heard about badminton equipment especially racket :D

Their strategy was excellent. Get Team China to use it...launch the racquets at the same time when they start using it and win the Sudirman Ciup.

Price skyrocket. Immediately come up ahead of the game.

Wonder how Yonex is going to counter this...

[Leoximus]

Not just in badminton, I saw Ivan Llubijic using Li Ning racket in tennis as well, if i'm not mistaken he used to use yonex tennis racket..

[Gemcat]

I have faith in Yonex. The price with LN is a joke. I'm not ready to spend over 1500 RMB to buy a new brand high end racquet just because Team China win the cup. You see, there is a place for Yonex in every heart, just LN hasn't achieve this...

[issarakaya]

^
hehehehehe i'm willing to spend more if the company have a long track record in their business, like i said it was too risky spend that much for newbie.....Yonex loosing their grip at the National team but look at the shuttle and floor, all Yonex :D

[Shuttlekok]

Er... not sure how this Li Ning thing sound but seems like they are attemptin to take over the badminton scene. They just have to launch the lower ends racket at lower prices and I guess most mainland Chinese will buy them since it is made at home and there's a sense of loyalty invoved.

But just like anyone who are not in mainland who have seen the quality issues raised with China made goods in the last few years, many would think twice about buying the rackets, esp the high end range and even more so when they are priced above Yonex current high end rackets! Why should I buy a high end LN when I can get the highest end Yonex for less?

So for now, I am still with Yonex having used them for so long and have been satisfied. The logic is simple: If something is working perfectly ok, why change unless it offers much better benefits at a lower cost??? :)

[taneepak]

Racquet manufacturing is a very low tech business. They don't even know about the different grades of prepreg and their application. I know because I have asked them to make a few racquets with prepregs they have never heard of-I had to specify to them the material name, grade, and where to buy them. Higher tech companies that make prepregs come and visit the racquet plants and ask them to try their new materials out.
Li Ning must have searched all the sources for the best prepregs and probably got their affiliate Kason to make thousands of models for the whole Chinese national squad to test them until they are satisfied with what they are looking for.
This is the first time where a racquet brand has been 'designed' by the Chinese national squad. Maybe, Yonex should take a leaf from this. Chinese style is power and speed.

[drifit]

Their strategy was excellent. Get Team China to use it...launch the racquets at the same time when they start using it and win the Sudirman Ciup.

Price skyrocket. Immediately come up ahead of the game.

Wonder how Yonex is going to counter this...
Yonex doesnt need to counter it.

LN should be aware that counterfeiter will soon make some and sell. thus, bigger money than making Yonex.

[changhuei]

Regardless. I'd still be supporting Yonex for now as they still give me the most consistency out of all the brands. Especially JP models. xD.

[sihker]

*yawn*. Racquet = handle, shaft, head. Yonex, Winex, Sotex, Li Ning, what is the big difference :D If a company manufactures more than 5 different graphite racquets, I can find one, that I can play with. High level players wih their brand/model preference is just a marketing fluff.
I would happily trade in my foolish purchases of YY AT-700 4U and RSL X2 Pro for money :) They are unforgiving racquets that require skill. With my intermediate skill I can buy four racquets for each of them, that produce the same result.

[bluecraze07]

I believe with the new player of Li-Ning in the badminton market, it is a great step for the badminton market. Although their prices are very high, I believe they will still end up being very popular with people in mainland.

[jk1980]

Not to sound racist or offend any chinese forumers here. But do you guys know how much people are making in mainland china?
I think only a small minority of the people would actually consider buying the high end ones with most opting for clones.

[Qidong]

Even though everyone in this thread agrees that the racquets are over-priced, but N90 is already sold out in the bbesport website. No wonder Li Ning is such a successful businessman. :)

[Qidong]

Not to sound racist or offend any chinese forumers here. But do you guys know how much people are making in mainland china?
I think only a small minority of the people would actually consider buying the high end ones with most opting for clones.

You will be surprised to see the spending power of people in big cities like Beijing and Shanghai. I talked to a teammate in Beijing and he is paid almost 20000 Chinese dollars a month (2500 US dollars) with 5 yr experience. And they are willing to spend money on top of the line products like 3000 Chinese dollars cell phone. :eek: 50 inch LED TV.....

[cooler]

Not to sound racist or offend any chinese forumers here. But do you guys know how much people are making in mainland china?
I think only a small minority of the people would actually consider buying the high end ones with most opting for clones.
do the math, small % times billions = still alot lol

btw, i think u had way underestimated chinese buying power these days:rolleyes:

[cooler]

Yonex doesnt need to counter it.

LN should be aware that counterfeiter will soon make some and sell. thus, bigger money than making Yonex.
u know why LN can afford to out bid Yonex? LN has advantages in china that yonex doesn't have. Here are some:

1. all made in china, so higher margin
2. LN has clout in getting fraud police unit to crack down on any chinese counterfeiters. Yonex? it would be like ya for the police... we'll look into it.
3. If caught, penalty levied on chinese counterfeiters would be very severe because it's now not just business fraud but treason----> harsh treatment (i don't need to go into the exotic details here:D)

Likely source of of any LN counterfeits would like come from TW, india, and likely sold in market outside of china.

[Babyface]

China have a vast majority like UK and other countries of different earnings from different people. You will be amazed how Rich, wealthy some of population is in china are.
Also, i believe like some others LN coming into badminton is healthy and good for the industry. Price is steep, but like when yonex released there new rackets, eg ARC 10, the price after discount was more affordable.

[Jasonvan]

It's interesting some of the players are not using the rackets marketed by them though... I think some of the pictures from Sudirman cup showed Cai Yun using what looks like the BCL racket and the tomboys were not using the white/blue racket either....

[alternat0]

[quote=DonnyGan;1169431]bbeshop is updating the list & showing who & what models they were playing with during Sudirman.

have a peep. prices too. ;)

http://www.bbeshop.com/racket_lining.htm

for those who can't read chinese, it says...

N90 - Lindan RMB1980 = S$427.45 = US$290.07 = UK190.94
N50 - Fu Haifeng RMB1780 = S$384.27 = US$260.77 = UK172.11
N55 - Chen Jin RMB1780 = S$384.27 = US$260.77 = UK172.11
N70 - Bao Chunlai RMB1680 = S$362.68 = US$246.12 = UK162.01
N77 - Du Ching / Yu Yang RMB1680 = S$362.68 = US$246.12 = UK162.01
N30 - Xie Xingfang RMB1680 = S$362.68 = US$246.12 = UK162.01
N33 - Cai Yun RMB1680 = S$362.68 = US$246.12 = UK162.01

WOW:eek:, these rackets are not cheap! The N90 Lin Dan is using is priced at S$427.45:crying:! Wonder these prices quoted is before or after discount prices:rolleyes:.

does the player's style of play imply the characteristic of the racket?
ex. N50 will be the best smashing, power racket, since FHF is using it?
N90 would be the complete, all-round racket, coz LD uses it?

the prices are sky-high!!!

[winstonchan]

LN is very very very smart and clever:

1. They launched their badminton business at the same time sponsoring Team China in a World Class event. They probably knew that Team China would win it whatever brand of racket they used, but LN grabbed this opportunity. Lesson 1: Do the right thing at the right time and be patient. Yesterday Nobody, Today No.1. This shuts up a lot of contenders.

2. Pricing is for those who can afford it and those who are willing to pay. You and I can't afford to pay US$300 a racket? LN will tell you there is no end to the queue, and they are confident. Lesson 2: Aim high, the sky is the limit.

3. LN bought (hence own) Kason. LN rackets are manufactured by Kason. Those (Team China players including LD) who were in the Youth Team would never forget the first time they held a Kason racket in their hand. The players know Kason rackets very well. Kason engineers know the players very well. This human-racket language/relationship between Kason and Team China lasted much longer than Yonex, and being a Chinese brand, there is that sentimental feeling that any money can't buy. Lesson 3: Find the right partner, one hand can't clap.

LN is taking badminton sport into a new level. Expensive equipments now, and eventually millions of prize-money in LN sponsored events and promoting the stars. All these will eventually turn Badminton into a commercial sports, just like Tennis, F-1, Basketball, Soccer. LN is actually making badminton popular. LN are trying things that Yonex perhaps was too conservative with. I remember there was a thread in BC "Making Badminton Popular - the role of Yonex". I always have this question in the back of my mind - Why Yonex?

If ever Mr. Li Ning writes a book on founding his business, probably when he retires but hopefully before that, I'd be the first one to buy one. Mr. Li has infinite vision to the world...

[Jasonvan]

[quote=laivc;1169497]

does the player's style of play imply the characteristic of the racket?
ex. N50 will be the best smashing, power racket, since FHF is using it?
N90 would be the complete, all-round racket, coz LD uses it?

the prices are sky-high!!!

There's usually discounts at the store when you buy it, just like there's discounts on Yonex rackets also...

[mcchooi]

LN is very very very smart and clever:
If ever Mr. Li Ning writes a book on founding his business, probably when he retires but hopefully before that, I'd be the first one to buy one. Mr. Li has infinite vision to the world...

i'll be next in line! what a stunningly clever business/sponsor strategy by Li Ning *clap clap*

[taneepak]

Li Ning's successful foray into badminton is not due to luck. He is already into Chinese table tennis, diving, gymnastics, which are sports that China has no equal. With such a background the badminton market has turned out to be much easier. Li Ning also has a separate sports technology company working with universities and professional organizations to do sports R&D, something that is beyond Yonex because it requires massive funds. Li Ning stock prices keep shooting up in Hong Kong. You and I can buy Li Ning stocks. Can we buy Yonex stocks?

[weeyeh]

Can we buy Yonex stocks?

Yes, on the Tokyo Stock Exchange (http://www.google.com/finance?q=TYO%3A7906).

[bob_jabba83]

I have faith in Yonex. The price with LN is a joke. I'm not ready to spend over 1500 RMB to buy a new brand high end racquet just because Team China win the cup. You see, there is a place for Yonex in every heart, just LN hasn't achieve this...

100% agreed bro....

[george@chongwei]

http://www.youtube.com/watch?v=gf3lSOXW8DI (http://www.youtube.com/watch?v=gf3lSOXW8DI)

wow, the power of Li NIng!:D
can challenge yonex's armortec huh?;):D:D

[phamd124]

LN is very very very smart and clever:

1. They launched their badminton business at the same time sponsoring Team China in a World Class event. They probably knew that Team China would win it whatever brand of racket they used, but LN grabbed this opportunity. Lesson 1: Do the right thing at the right time and be patient. Yesterday Nobody, Today No.1. This shuts up a lot of contenders.

2. Pricing is for those who can afford it and those who are willing to pay. You and I can't afford to pay US$300 a racket? LN will tell you there is no end to the queue, and they are confident. Lesson 2: Aim high, the sky is the limit.

3. LN bought (hence own) Kason. LN rackets are manufactured by Kason. Those (Team China players including LD) who were in the Youth Team would never forget the first time they held a Kason racket in their hand. The players know Kason rackets very well. Kason engineers know the players very well. This human-racket language/relationship between Kason and Team China lasted much longer than Yonex, and being a Chinese brand, there is that sentimental feeling that any money can't buy. Lesson 3: Find the right partner, one hand can't clap.

LN is taking badminton sport into a new level. Expensive equipments now, and eventually millions of prize-money in LN sponsored events and promoting the stars. All these will eventually turn Badminton into a commercial sports, just like Tennis, F-1, Basketball, Soccer. LN is actually making badminton popular. LN are trying things that Yonex perhaps was too conservative with. I remember there was a thread in BC "Making Badminton Popular - the role of Yonex". I always have this question in the back of my mind - Why Yonex?

If ever Mr. Li Ning writes a book on founding his business, probably when he retires but hopefully before that, I'd be the first one to buy one. Mr. Li has infinite vision to the world...

It's really off-topic, but I love your writing technique. It's so.. elegant and.. it's just wow. :eek:

[cooler]

http://www.youtube.com/watch?v=gf3lSOXW8DI (http://www.youtube.com/watch?v=gf3lSOXW8DI)

wow, the power of Li NIng!:D
can challenge yonex's armortec huh?;):D:D
oh yes indeed, LD's Wood beats LCW's AT900P:p lol
It's a bomb:p

[jk1980]

It's really off-topic, but I love your writing technique. It's so.. elegant and.. it's just wow. :eek:

I suspect winstonchan is working for Li Ning :p

[jk1980]

oh yes indeed, LD's Wood beats LCW's AT900P:p lol
It's a bomb:p


Wei...lebih already lah. And their costumes makes me wana laugh.
Like a bad sci-fi movie.

[george@chongwei]

oh yes indeed, LD's Wood beats LCW's AT900P:p lol
It's a bomb:p
lol, thats a nice one.:D

Wei...lebih already lah. And their costumes makes me wana laugh.
Like a bad sci-fi movie.
lol, what do you expect from made in china product huh?:cool::p

[iwan666]

Li Ning's successful foray into badminton is not due to luck. He is already into Chinese table tennis, diving, gymnastics, which are sports that China has no equal. With such a background the badminton market has turned out to be much easier. Li Ning also has a separate sports technology company working with universities and professional organizations to do sports R&D, something that is beyond Yonex because it requires massive funds. Li Ning stock prices keep shooting up in Hong Kong. You and I can buy Li Ning stocks. Can we buy Yonex stocks?

Very good insight into Li Ning's background, except for the question at the end. :D

[weeyeh]

lol, what do you expect from made in china product huh?:cool::p

These days, a lot.

I'm typing this message on my 1+ year old Macbook Air which is made in China. I use it as my main computer and carry it around a lot. Everything still works and there is not the slightest physical deformity. All hinges still works smoothly and all edges are still perfectly aligned.

The newer Dell PC next to it that was assembled in Penang, sadly, has been nothing but trouble.

Examples of excellent rackets produced in China are ZELM, SOTX, Kason, Chao Pai, and many other local Chinese brands. Heck, even the Mizuno TC700 is made in China (Japanese brand).

At the end of the day, it's the producer's decision whether he wants cheap or quality production. The manufacturor just makes what he is told.

[cooler]

lol, thats a nice one.:D

lol, what do you expect from made in china product huh?:cool::p

lol, then u must be affected with negative neural side effect from your mighty phiten bling coz it's made in china.:p If u wear yonex shoes (or practically any other brands), they're made in china too. Sorry if china can't improve your footwork:p

[jk1980]

These days, a lot.

I'm typing this message on my 1+ year old Macbook Air which is made in China. I use it as my main computer and carry it around a lot. Everything still works and there is not the slightest physical deformity. All hinges still works smoothly and all edges are still perfectly aligned.

The newer Dell PC next to it that was assembled in Penang, sadly, has been nothing but trouble.

Examples of excellent rackets produced in China are ZELM, SOTX, Kason, Chao Pai, and many other local Chinese brands. Heck, even the Mizuno TC700 is made in China (Japanese brand).

At the end of the day, it's the producer's decision whether he wants cheap or quality production. The manufacturor just makes what he is told.


I can't agree more. I think it's a bit unfair to the entire China to be equated with poor quality. Anyone has any idea how many factories there are over there???

Perhaps a more accurate way to see things is that in China, you can go as cheap as you would like or as high quality as you'd like. It all depends on how much $$$ you'd like to fork out and how critical u look at QC.

I've personally dealt with some software developers from China. They can build exactly as per the spec given. The problem with that is that they 'only' build as per the spec given :p so if you missed out something in the spec, or you didn't check the end product enuff, u probably will be getting quite a big surprise later on.

[LazyBuddy]

lol, what do you expect from made in china product huh?:cool::p


Actually, I had a conversation with 1 person during lunch the other day, regarding the product quality from CHN.

If CHN is able to send human to the space, you tell me they can not make a clothes right? They can not assemble a reliable electronics, or make a racket? Of course they can, if they are given the right order, and right amount of payment from the buyer.

Many manufactures looking for OEM from 3rd world nation, because of the cheaper labor rate. If they make a pair of sneaker cost $20 in US, they would love to send it to CHN (or other places) for $5. However, if they decide only pay $1, it surely does not match the same type of quality.

Overall, it's not the OEM manufacture decide to go cheap, it's the buyer made the label for its OEM. :o

[jk1980]

Actually, I had a conversation with 1 person during lunch the other day, regarding the product quality from CHN.

If CHN is able to send human to the space, you tell me they can not make a clothes right? They can not assemble a reliable electronics, or make a racket? Of course they can, if they are given the right order, and right amount of payment from the buyer.

Many manufactures looking for OEM from 3rd world nation, because of the cheaper labor rate. If they make a pair of sneaker cost $20 in US, they would love to send it to CHN (or other places) for $5. However, if they decide only pay $1, it surely does not match the same type of quality.

Overall, it's not the OEM manufacture decide to go cheap, it's the buyer made the label for its OEM. :o

I think the day will come when we will be looking for a Made In China marking in our products. And pay a premium price for it.

[Gemcat]

Products from China are not necessarily bad. It's probably the bad reputation from the previous decade as most people thought (some people still think today) that Chinese made products have very low Quality Assurance, thus making them very easy to break and malfunction. I think not all products made in China are bad, especially something like badminton equipments. All the feather shuttlecocks are made in China now whether it be Yonex or not. So, if you think Chinese products are bad, why do you even shell out over 50 bucks for a dozen of feather shuttlecocks? Li-Ning made the racquet prices sky rocket is because they think that their QA/QC is at a level as same as Yonex, and they believe they can meet and/or excel the quality from Yonex.

[BennyC]

Li-Ning made the racquet prices sky rocket is because they think that their QA/QC is at a level as same as Yonex, and they believe they can meet and/or excel the quality from Yonex.

Really? I always thought it was a marketing strategy where they price their rackets high, or up to the highest prices in the market ( Yonex) and once everyone knows about the brand, they will drop the price so that yonex wont be able to compete with, thus gaining more sales, customer awareness and a worldwide image. Thats what i initially thought their plan was :P

[cooler]

Really? I always thought it was a marketing strategy where they price their rackets high, or up to the highest prices in the market ( Yonex) and once everyone knows about the brand, they will drop the price so that yonex wont be able to compete with, thus gaining more sales, customer awareness and a worldwide image. Thats what i initially thought their plan was :P I believe LN is in this business for the long haul so they wouldn't risk losing all their investments from making bad products from any of their sport product lines. Did toyota become a top car manufacturer by marketing & making great lexus products but sell crappy subcompacts to the less wealthy buyers?

[BennyC]

I believe LN is in this business for the long haul so they wouldn't risk losing all their investments from making bad products from any of their sport product lines. Did toyota become a top car manufacturer by marketing & making great lexus products but sell crappy subcompacts to the less wealthy buyers?


Well no but i think you may have interpreted what i meant wrong. After doing research, Li Ning does make quality products but i was thinking of more of a consumer. I mean to many of us, Li-Ning is a pretty new brand and with new brands, theres always uncertainty. So what i meant with my view was that a good way to make consumers aware of their brand/products was too mark up their prices on par with yonex +. That way, people know that Li-ning is going up against the badminton giant. And for me, I assumed that Li Ning would need would need to invest alot in order to gain their image. i.e. sponsoring the China team and many international players around the world. So by marking up their prices, its letting consumers know that they are here to do battle, thus they will have the r&d as well as high quality products to do so against Yonex. once consumers are aware of this, they still may hesitate to buy their products but once they lower their price, consumer will begin to purchase their products and realize their quality, technology and so forth.

So in a nutshell me view was a consumer view. Though i could be wrong about somethings but then again, i still have a lot to learn.

1. Sponsor international players to gain awareness
2. Mark up prices on par with Yonex to let ppl know they mean business.
3. Once increase in awareness, drop prices to increase buying.
4. Increase buying = increase sales + image + awareness.
5. Consumer :) = Li Ning :)

[cooler]

Well no but i think you may have interpreted what i meant wrong. After doing research, Li Ning does make quality products but i was thinking of more of a consumer. I mean to many of us, Li-Ning is a pretty new brand and with new brands, theres always uncertainty. So what i meant with my view was that a good way to make consumers aware of their brand/products was too mark up their prices on par with yonex +. That way, people know that Li-ning is going up against the badminton giant. And for me, I assumed that Li Ning would need would need to invest alot in order to gain their image. i.e. sponsoring the China team and many international players around the world. So by marking up their prices, its letting consumers know that they are here to do battle, thus they will have the r&d as well as high quality products to do so against Yonex. once consumers are aware of this, they still may hesitate to buy their products but once they lower their price, consumer will begin to purchase their products and realize their quality, technology and so forth.

So in a nutshell me view was a consumer view. Though i could be wrong about somethings but then again, i still have a lot to learn.

1. Sponsor international players to gain awareness
2. Mark up prices on par with Yonex to let ppl know they mean business.
3. Once increase in awareness, drop prices to increase buying.
4. Increase buying = increase sales + image + awareness.
5. Consumer :) = Li Ning :)
In china, LN isn't a new brand, it is even more well known brand than yonex. Yonex is only big in badminton, so so in tennis and golf. Tennis and golf aren't that big in china but badminton is. Just being a new entrant into the badminton, LN can attain #1 spot in badminton in a flash.

I havent tried LN rackets but coming close to yonex quality is good enough for the 1st year. The key is not having LN rackets crumble in front of the tv camera, after that, confidence of the products are assured. Having china did what they did in the sudirman cup is icing on the cake for LN.

[alternat0]

does the player's style of play imply the characteristic of the racket?
ex. N50 will be the best smashing, power racket, since FHF is using it?
N90 would be the complete, all-round racket, coz LD uses it?



can anybody comment on this? thank you...

[dream18]

I have the N90 that Lin Dan has, and i am in Toronto. My friend that owns a racquet store got his wife to bring one over from the Li Ning Official Store from China.... and she said that those racquets taht professionals are playing with are pretty limited and hard to get.

[Gemcat]

I have the N90 that Lin Dan has, and i am in Toronto. My friend that owns a racquet store got his wife to bring one over from the Li Ning Official Store from China.... and she said that those racquets taht professionals are playing with are pretty limited and hard to get.

Don't double post next time, just wait for the server to finish.

As for Professional Series from Li-Ning, I don't think they are that hard to get, it's about if you have the stack of cash to get them.

In China, products are no subjective, money is. If you have the money, ask around and you will get it for sure.:D

[Ferrerkiko]

Brother Dream18 , is it able to get Lin Dan N90 racket in shanghai, if so, i get my friend bring into singapore, how much your wife bought it ?

[teoky]

Wow ! That's S$400+ ! You probably will be the 1st person in Singapore to have that !

[6 woods]

Product Standard?
Team China won the Sudirman Cup with Li-Ning rackets... IF LN rackets were sub-standard then Team China beat everyone with sub-standard rackets.

Overpriced?
Yonex was/is overpriced and if everyone was/is crazy about Yonex then there is nothing wrong with LN pricing.

Louis-Vuitton and Ferrari are also overpriced but there's no end to the customer queue...

But Li Ning is make in China! ...
Is the QC better now?...
So badminton rackets are no hi-tech?
RMB1900 (vs RMB1200 Yonex) for top end racket ?
I will buy for sure if it is make in Italy with LV logo on it...
Maybe u can buy a LV badminton racket in the mainland for less...

[6 woods]

I suspect winstonchan is working for Li Ning :p

Share holder jer...

[Voldemont]

In china, LN isn't a new brand, it is even more well known brand than yonex. Yonex is only big in badminton, so so in tennis and golf. Tennis and golf aren't that big in china but badminton is. Just being a new entrant into the badminton, LN can attain #1 spot in badminton in a flash.

I havent tried LN rackets but coming close to yonex quality is good enough for the 1st year. The key is not having LN rackets crumble in front of the tv camera, after that, confidence of the products are assured. Having china did what they did in the sudirman cup is icing on the cake for LN.
I agree with cooler. I discussed with my colleague who is chinese.

Li Ning has been selling PREMIUM quality products for the chinese market for probably more than 20 years for sports clothing. It is embeded in the chinese people's mind that Li Ning is premium product in comparison to international brand like Adidas, Nike, Asics. I was surprised myself first time I hear this.

Now Li Ning is also entering other sports as well like in basketball, they sponsored Spanish national team (rank #2 in the world), even Shaq O'Neal, the NBA center uses Li Ning basketball shoes.

They also have extensive distribution network in China dominating the market share in sports categories.

By having the image and their distribution alone, they can be confident to succesfully sell their products including badminton rackets in china alone. The others markets are just icing on the cake or long term plan for them.

Mr. Li Ning is a very clever business guy.:D

[Voldemont]

Well no but i think you may have interpreted what i meant wrong. After doing research, Li Ning does make quality products but i was thinking of more of a consumer. I mean to many of us, Li-Ning is a pretty new brand and with new brands, theres always uncertainty. So what i meant with my view was that a good way to make consumers aware of their brand/products was too mark up their prices on par with yonex +. That way, people know that Li-ning is going up against the badminton giant. And for me, I assumed that Li Ning would need would need to invest alot in order to gain their image. i.e. sponsoring the China team and many international players around the world. So by marking up their prices, its letting consumers know that they are here to do battle, thus they will have the r&d as well as high quality products to do so against Yonex. once consumers are aware of this, they still may hesitate to buy their products but once they lower their price, consumer will begin to purchase their products and realize their quality, technology and so forth.

So in a nutshell me view was a consumer view. Though i could be wrong about somethings but then again, i still have a lot to learn.

1. Sponsor international players to gain awareness
2. Mark up prices on par with Yonex to let ppl know they mean business.
3. Once increase in awareness, drop prices to increase buying.
4. Increase buying = increase sales + image + awareness.
5. Consumer :) = Li Ning :)

BennyC, I think LN is a giant in sports equipments themselves. I have no datas but I think in terms of business they are on par or even bigger than Yonex just purely because LN dominates the giant Chinese market. :)

[cooler]

I have the N90 that Lin Dan has, and i am in Toronto. My friend that owns a racquet store got his wife to bring one over from the Li Ning Official Store from China.... and she said that those racquets taht professionals are playing with are pretty limited and hard to get.i do not believe so.
With right marketing and limiting supply or perception of limited supply, one can command a higher price tag.

[meowcsj]

I finally recieved my Li Ning racket, shoes and jerseys..

http://img263.imageshack.us/img263/7500/badminton.jpg

[Sealman]

for those who can't read chinese, it says...

N90 - Lindan
N50 - Fu Haifeng
N55 - Chen Jin
N70 - Bao Chunlai
N77 - Du Ching / Yu Yang
N30 - Xie Xingfang
N33 - Cai Yun


Was browsing through the photos of the 2009 WC and tried to identify the racquet models used by the Chinese squad. Other than Lindan, are the rest of the players using the li-ning racquet models which they are endorsing?

Which racquet models are the rest of the Chinese squad using:
- Xie Zhongbo
- Zheng Bo
- Guo Zhengdong
- Chen Xu
- He Hanbin
- Shen Ye
- Wang Yihan
- Lu Lan
- Wang Lin
- Zhang Yawen
- Zhao Tingting
- Ma Jin N30?
- Wang Xiaoli
- Cheng Shu
- Zhao Yunlei

[Sealman]

I browse through the photos of the 2009 WC at http://sports.sina.com.cn/z/bad2009/photo/80718/ and compiled a list of li-ning rackets used by the Chinese players (I may be wrong :p):

N90 - Other than Lindan, these players also used the N90: He Hanbin, Xie Zhongbo, Xu Chen, Zheng Bo and tomboy Du Jing.

N50 - By far the 'most popular doubles racquet'. Used by Fu Haifeng, Shen Ye, Guo Zhengdong, Zhao Tingting, Yu Yang, Cheng Shu and Zhao Yunlei.

N70 - Bao Chunlai, Cai Yun and Zhang Yawen

N30 - Lu Lan and Majin

N55 - Chen Jin

I believe no Chinese player used the blue/white N77 or grey/white N33 (but modious pointed that Cai Yun switched to the N33 during the doubles final).

[Sealman]

What racquet models are Xie Xingfang, Wang Yihan and Wang Lin using?

[Sealman]

N90 - Other than Lindan, these players also used the N90: He Hanbin, Xie Zhongbo, Xu Chen, Zheng Bo and tomboy Du Jing.


Photos from
http://sports.sina.com.cn (http://sports.sina.com.cn)

[Sealman]

N50 - By far the 'most popular doubles racquet'. Used by Fu Haifeng, Shen Ye, Guo Zhengdong, Zhao Tingting, Yu Yang, Cheng Shu and Zhao Yunlei.


Photos from
http://sports.sina.com.cn (http://sports.sina.com.cn)

[Sealman]

N70 - Bao Chunlai, Cai Yun and Zhang Yawen


Photos from
http://sports.sina.com.cn (http://sports.sina.com.cn)

[Sealman]

N30 - Lu Lan and Majin

N55 - Chen Jin


Photos from
http://sports.sina.com.cn (http://sports.sina.com.cn)

[newplayer]

lol, what do you expect from made in china product huh?:cool::p

better than made in malaysia badminton players ... :D

[taneepak]

I was in China recently and was asked to look at a few top end Li Ning racquets by a large sports shop owner I knew. I told him that I would have to give them some rough handling that no shop owners would allow, to have a good idea of their quality. The owner said no problem; so I then proceeded to strip 4 to 5 different models of their plastic wrap, trademarkings that were covering the frame. At the end I can truly say that these few racquets have very high Young's modulus, significantly higher the Yonex ARC 9 that was also there. I thought that ARC 9 might be a fake, but I have since checked a few more genuine ones and the results were the same.
I was amazed at a new Kawaski racquet he was showing me but its price was a staggering RMB 2,890. This racquet beats them all, based on my own test protocol, including the top Li Ning's. He offered to let me have it for RMB 1,900 but I declined, because he had earlier given me 3 racquets free that tested suspiciously like the Kawaski.

[krisss]

Guru Taneepak :)

I'm interested to know , what Kawaski racket it was?

And what tests did you do on the rackets?

[wenqi]

I finally recieved my Li Ning racket, shoes and jerseys..

http://img263.imageshack.us/img263/7500/badminton.jpg
man, i envy you that must have cost you at least 800 SGD. maybe one day i will see you with the bag on the street, after all, i live in jurong west.

[takumifujiwara]

Photos from
http://sports.sina.com.cn (http://sports.sina.com.cn)
Whao, look at the racket that shes holding in the second picture.....Whathappened to it ???!!!!:eek:http://www.badmintoncentral.com/forums/attachment.php?attachmentid=59396&stc=1&d=1250573183

[twobeer]

Whao, look at the racket that shes holding in the second picture.....Whathappened to it ???!!!!:eek
A collision with her partners racket :cool:

[meowcsj]

man, i envy you that must have cost you at least 800 SGD. maybe one day i will see you with the bag on the street, after all, i live in jurong west.

I am a lady.......

BTW Li Ning rackets come with 6 mth warranty. One to one exchange.

[wenqi]

I am a lady.......

BTW Li Ning rackets come with 6 mth warranty. One to one exchange.
i know you are=D but i mean like man, with envy=D i knew you were a lady once i see those pretty pink shoes=D

[takumifujiwara]

Can anyone explain to me about the Li Ning rackets grip size? (ie S2, and S3) Which one is bigger and which one is the smaller grip size? Which grip size of Li Ning corresponds to Yonex grip size. Like example would the Li Ning S3 sized grip be the same as Yonex G4 grip in terms of sizes?

[Sportech]

and the weight of the racquet too....their using their own system....WS G2.....wat does it means????

[London_Player]

Can't seem to find site where they advertise ' Lin-Ning' rackets on the internet. Does anyone if they have a website. They must do, as they are a huge company, I understand.

[ckzx93]

you can check this out http://li-ning.com/badminton

[zuldouble]

anyone here can read chinese ?:crying:

what does it say for Li-Ning HC series ?

i want to BUY the HC1000B ..this racket good or not as it PRICE?

help !:(

[T-maker]

too bad...the sites are in chinese... n i can't read...lol..

i have the Powertec 300 C -- not bad, i'll say..

only thing is that the tension dropped very fast..

strung at 28lbs..have a go for about 2 to 3 sessions and the tension felt like lower than 26,cos i have a racquet that i just re-strung at 26 to test the feel....

[Ferrerkiko]

U should try string of 0.70mm !

[T-maker]

nanogy string? haven't tried this..

[LD rules!]

anyone got a review for the Li Ning Flame N50 II ?

[Flexsis]

Anyone mind posting a detailed review of N90 II ^^

[jenkkin]

Could you tell me about UC3720 racket? Thanks so much.