Most of that video are exercises with no machine that I can see, but just after 10min into the video I see a machine. (mentioning that is useful as it saves people watching the whole video to see what you are asking about in your question) It is arguably a bit gimmicky 'cos a person could just stick their arm out either side for the person doing the exercise to go in that direction, but anyhow. You mean the machine shown just over 10 minutes into your video. At 11:15 I guess you might already know the name of the machine or the name of the manufacturer, 'cos you named your attached pic with that name, or included an attached pic with that name. Looking on google images for that name shows a bunch of sites with it, and one URL even has the name of it in/as the URL. http://onigoe.net/indexen.htm At that website there is an email address and a phone number.
I haven't watched the video yet but I'm guessing it's a sort of randomizer (direction, distance/position poniter)? I'm sur there are cheaper, quicker ways
Why use machines when u can use used shuttlecocks instead? Spend yr money on yr loved ones instead, better for our own QOL (quality of life)