What do you mean by 'be subjective'? And you regard Time magazine as an authority on badminton? I don't know about its US edition but Time's Asia edition have often fallen short on Asian features.One of its most famous is its feature on 'Asian faces to watch...'Former MAS Deputy Prime Minister Musa Hitam was listed as one of them and guess what happened to him? Maybe he got jinxed by Time. And there were many others who did not live up to Time's tales.When an ex-colleague ,known for getting full credit for work done by others, got a full page feature, it dawned on me Time's space may be not worth much in spite of its circulation. However I'm delighted badminton got coverage through LD and TH . I'm also happy for you that you judge badminton aces by their badminton credentials because that's the easiest way to do it, just as Time did.