Thanks for visiting us!

Badminton Central is a free community for fans of badminton! If you find anything useful here please consider registering to see more content and get involved with our great community users, it takes less than 15 seconds! Everybody is welcome here.

Click here for a FREE account!

*New! Adidas Badminton

Discussion in 'Badminton Rackets / Equipment' started by derrickn, Jan 3, 2013.

  1. phili

    phili Regular Member

    Joined:
    Jan 13, 2012
    Messages:
    811
    Likes Received:
    12
    Location:
    Germany
    I know that, I was just stating my opinion :p


    Have you seen any other desings already? I was thinking that there would be more than 3 desings, guess I have to wait and see.
     
  2. kwun

    kwun Administrator

    Joined:
    Apr 24, 2002
    Messages:
    38,209
    Likes Received:
    278
    Occupation:
    BC Janitor
    Location:
    Santa Clara, CA, USA
    there will be choices for different tastes. so don't count them out yet! can't really say much more! ;)
     
  3. phili

    phili Regular Member

    Joined:
    Jan 13, 2012
    Messages:
    811
    Likes Received:
    12
    Location:
    Germany
    I guess this means yes :p
    I didn't count them out because I really love their shirt designs so far. Maybe that lead to too high expectations for the bags :D
     
  4. kwun

    kwun Administrator

    Joined:
    Apr 24, 2002
    Messages:
    38,209
    Likes Received:
    278
    Occupation:
    BC Janitor
    Location:
    Santa Clara, CA, USA
    the Adidas stringing machine photo'ed in the trade show looks like the Alpha Phantom. which probably means that it is a OEM from Exthree/Porex. i wonder if they will send me one to test out? ;)

    [​IMG]

    http://www.badmintoncentral.com/forums/showthread.php/101447-Alpha-Phantom-Stringing-Machine
     
  5. paulstewart64

    paulstewart64 Regular Member

    Joined:
    Aug 5, 2009
    Messages:
    1,522
    Likes Received:
    29
    Occupation:
    Marketing Consultant
    Location:
    Cheshire UK
    I think there is a lot more to come from this worldwide brand. The key is whether they can convince us that they know badminton. However, from what I've seen of the rackets so far, they are exceptional quality.

    From a world market perspective, i can see them ranking in top 3 - if they get it right. The brand has such a good history that they must be taken seriously.

    Paul
    www.badminton-coach.co.uk
     
  6. Maklike Tier

    Maklike Tier Regular Member

    Joined:
    Jun 13, 2010
    Messages:
    3,503
    Likes Received:
    8
    Occupation:
    Unoccupied
    Location:
    Australia
    I dunno, I see a potential problem with what they're doing.

    From the rackets I've seen, they seem to be differentiating themselves by going with a minimalist theme, which historically doesn't work in most Asian cultures as negative space doesn't have the same value as it does in the West (with the exception perhaps of Japan, in some respects but not all).

    The reason that Babolat and Wilson et all work, is that they have a Western aesthetic in a largely Western sport such as tennis. However, I think that if you want to break into the badminton market which is culturally so dominated by Asian culture in it's various forms, you have to be sensitive to that and I'm not convinced at this early stage that the design route they're taking is as good as it could've been.

    Part of being in the badminton 'clique' is belonging, and the existing brands have a very strong cache because if you know about them then you are definitely a badminton fan and not an interloper. If you know Yonex, you're not a football player. If you know Victor, you're not playing polo. Etc..

    As a Western 'outsider' coming into the badminton clique, it really is a route fraught with some pretty sizable challenges - just ask Head. I think it would be a mistake to guarantee success for Adidas just based on their size and apparent reputation.
     
  7. gundamzaku

    gundamzaku Regular Member

    Joined:
    Sep 18, 2008
    Messages:
    2,553
    Likes Received:
    1
    Occupation:
    working professional
    Location:
    Santa Clara County, California, USA
    that is a very good and critical point, and i'm glad that you pointed it out.
     
  8. paulstewart64

    paulstewart64 Regular Member

    Joined:
    Aug 5, 2009
    Messages:
    1,522
    Likes Received:
    29
    Occupation:
    Marketing Consultant
    Location:
    Cheshire UK
    Maklike

    As always you raise some good points. I don't beleive they guarantee success based on their size - that's why I used the phrase "if they get it right."

    They have the makings of top 3 success, but there are certainly no guarantees. The bottom line here is how well they have researched and listened to the badminton market before they launch.

    Paul
    www.badminton-coach.co.uk
     
  9. j4ckie

    j4ckie Regular Member

    Joined:
    Aug 12, 2010
    Messages:
    3,476
    Likes Received:
    47
    Occupation:
    Engineering student, Badminton enthusiast
    Location:
    Germany
    On the other hand, adidas is apparently not going to half-ass it (like Head did, they were barely available here and apart from their rackets you couldn't find much of their gear [except for tennis shops, of course, but when ordering from a badminton place, you couldn't get their clothing in most cases]. And they didn't have a real badminton shoe afaik...). Also found the Head rackets I tried to be of inferior quality. Hopefully that won't be the case with adidas...
     
  10. Maklike Tier

    Maklike Tier Regular Member

    Joined:
    Jun 13, 2010
    Messages:
    3,503
    Likes Received:
    8
    Occupation:
    Unoccupied
    Location:
    Australia
    Thanks, and definitely.

    An issue many of the larger companies appear have though is that they're too busy listening to their marketing and brand promotion people and are more worried about promoting their brand and it's aesthetic rather than create a nuanced product(s).

    Nike does a better job of avoiding this than most. They have a strong brand aesthetic, but it's a universally design based aesthetic and not a brand based aesthetic, therefore they retain their ability to put their swoosh on almost anything and it works.

    I'm not convinced Adidas has that capability.

    But we'll see. Either way, having more options is a good thing, so I'm looking forward to seeing what they come up with and having a hit with a few of the rackets once they're available.
     
  11. kwun

    kwun Administrator

    Joined:
    Apr 24, 2002
    Messages:
    38,209
    Likes Received:
    278
    Occupation:
    BC Janitor
    Location:
    Santa Clara, CA, USA
    eventually it will be available. but for now, it is not public yet.
     
  12. adidascanada

    adidascanada Regular Member

    Joined:
    Oct 25, 2009
    Messages:
    204
    Likes Received:
    2
    Location:
    Toronto
    I ordered and paid for one so we'll see if and when I get the racquet..LOL :eek:
     
  13. LD rules!

    LD rules! Regular Member

    Joined:
    Apr 3, 2009
    Messages:
    6,175
    Likes Received:
    0
    Occupation:
    Student
    Location:
    TW, SG, HK
    I reckon we should ban Kwun from his own forum until he gives up all the details! :)
     
  14. kwun

    kwun Administrator

    Joined:
    Apr 24, 2002
    Messages:
    38,209
    Likes Received:
    278
    Occupation:
    BC Janitor
    Location:
    Santa Clara, CA, USA
    it is a blessing and a curse. i tell ya. ppl tell me all these stuff, but at the same time, tell me to hush hush. imagine the agony!!

    "hey dude, i will tell u who killed JFK, but i will have to kill you if you tell anyone..."
     
  15. concretemad

    concretemad Regular Member

    Joined:
    Nov 29, 2009
    Messages:
    571
    Likes Received:
    0
    Occupation:
    engineer
    Location:
    puchong, malaysia
    then scarifice for us:p
     
  16. gundamzaku

    gundamzaku Regular Member

    Joined:
    Sep 18, 2008
    Messages:
    2,553
    Likes Received:
    1
    Occupation:
    working professional
    Location:
    Santa Clara County, California, USA
    touche my friend, touche!!!
     
  17. Jasonvan

    Jasonvan Regular Member

    Joined:
    Mar 1, 2007
    Messages:
    672
    Likes Received:
    0
    Location:
    vancouver
    Exactly Kwun, just think of the needs of the entire forum :p Anyone of us would do it if we're in your place, really we would :p
     
  18. fiq_axis

    fiq_axis Regular Member

    Joined:
    May 25, 2010
    Messages:
    645
    Likes Received:
    0
    Occupation:
    Student at my home.
    Location:
    Kelantan, Malaysia
    And soon Kwun will finished... And admin will be succeeded by LD Rules! :D
    How much the high end model price?
     
  19. kwun

    kwun Administrator

    Joined:
    Apr 24, 2002
    Messages:
    38,209
    Likes Received:
    278
    Occupation:
    BC Janitor
    Location:
    Santa Clara, CA, USA
    haha. then no more future information. is that worth it? i don't think so. :)
     
  20. CanucksDynasty

    CanucksDynasty Regular Member

    Joined:
    Apr 27, 2011
    Messages:
    1,472
    Likes Received:
    0
    Occupation:
    Working to pay for badminton stuff
    Location:
    Burnaby, BC, Canada
    Hmm...I think I'll get an Adidas badminton bag when it comes out. Just to be different from all the Yonex and Victor bags I see. :p
     

Share This Page