I don't think Wilson (and other tennis companies) had/have a FULL resource commitment to badminton and that is where they failed. To them badminton is sort of the other child while they spoil their favourite (tennis). Sort of like squash and racquetball. These tennis companies do not have the apparel and footwear experience and resources that adidas does. Adidas stands to gain more from this than just selling badminton racquets.