Thanks for visiting us!

Badminton Central is a free community for fans of badminton! If you find anything useful here please consider registering to see more content and get involved with our great community users, it takes less than 15 seconds! Everybody is welcome here.

Click here for a FREE account!

Taufik Hidayat - The Independent Pro

Discussion in 'Indonesia Professional Players' started by Oldhand, Jan 30, 2009.

  1. pjswift

    pjswift Regular Member

    Joined:
    Jun 22, 2006
    Messages:
    3,457
    Likes Received:
    83
    Location:
    singapore
    Looks like you may be right about Yonex.Yonex no longer sponsors the KOR team.LYD is now the envious vehicle for Victor.Congrats ,Victor!
    Badminton is very much an underrated sport.Top badminton stars going independent is the way to go to lift up the commercial value of badminton.Yonex has gotten away with paying so little for badminton excellence and getting away with so much.The fact that its less lustrous competition is able to outbid it in these times is proof.
    It's true that the 'solid' big boys fall the hardest because they have the most to lose. Just like in a tsunami, the richer coastal areas are at highest risk to lose everything while the inner areas remain unscathed in a direct way.So too in a financial tsunami, there will always be competition less hit and hence able to take advantage of situations like now to continue the relay.
    In fact these times may be opportunities for badminton to figure as marketing platforms for brands that have never considered it before.They will realise that for an affordable investment,they can get better returns from badminton.
    It's just like some brands actually do better in challenging times.The top luxury brands suffer but the next tier may reap from that fallout.
    Can you imagine if LCW should go independent and a non-Yonex brand sponsors him? I wonder if Yonex pays LCW enough.
     
  2. taneepak

    taneepak Regular Member

    Joined:
    Jan 5, 2004
    Messages:
    6,527
    Likes Received:
    6
    Occupation:
    Designing and producing quality feather shuttlecoc
    Location:
    Hong Kong
    Let us be clear on what is an independent. An independent player is one who is not part of the national team, is not paid or trained by the national team, and does not use any facilities of the national association. LCW will never be an independent, unless there is a policy change by the BAM. He may be sponsored by sponsors who are not sponsoring the national team. He may even be sponsored by more than one sponsors but he is still in the national team. I think Malaysia is rich enough to not force all its national players to be bound to any sponsor and yet allow them to be in the national team. This will come at a cost to the national association from loss of income from the major sponsor. If the loss of income is too large for the BAM, then LCW will have to continue wearing and playing Yonex.
     
  3. Krisna

    Krisna Regular Member

    Joined:
    Nov 10, 2006
    Messages:
    5,893
    Likes Received:
    7
    Occupation:
    General Management
    Location:
    Indonesia
    Taneepak is right that the timing for INA players to be independent [and playing internationally] is terrible! :p Taufik, Hendra-Alvent are fine because they have attracted the attention of the major brands... they can play in Super Series etc.

    But as for the not so well known Alamsyah, Anggun, Rani, Endang, Andreas Adityawarman, Indra Bagus, Fransisca Ratnasari, etc. They should concentrate in becoming players who play in INA domestic tournaments! Get sponsors who want to get more brand exposure in INA tournaments. There are 14 tournamets in the PBSI calendar outside the INA SS... concentrate on them! ;) Perform well in 2009 and 2010. Earn money along the way. Hope that in 2011 the world economy will have recovered and the sponsors will pick the best of the best of the INA domestic players and give them more money/funds to play in higher level international tournaments. :cool: A natural selection will happen.
     
    #143 Krisna, Feb 16, 2009
    Last edited: Feb 16, 2009
  4. otaclub

    otaclub Regular Member

    Joined:
    Oct 14, 2008
    Messages:
    168
    Likes Received:
    0
    Occupation:
    College Student
    Location:
    Comfort Zone

    very wise advice..
    i hope this also can live up the INA's domestic tournamentt
     
  5. akrylik

    akrylik New Member

    Joined:
    Feb 9, 2009
    Messages:
    58
    Likes Received:
    0
    Location:
    Dunedin, New Zealand
    In my opinion, Taufik's independent status can be used as a major breakthrough in the popularity in badminton for reasons below.

    Firstly, Taufik Hidayat has engraved his name in the badminton books as a legend at the start of the millenium. This status can be used to attract big sponsors. The sponsors I refer to is not the usual Yonex, Kason or the badminton regulars. For clothing equipments, it is in my opinion possible for him to obtain a contract with a sport manufacturer giant such as adidas, or Nike. When either of these two brands join the badminton world, the other will as proven compete in the same field. Due to the power of advertisment these two brands posses, badminton will in the near future be popularized as a sport not played on a lazy Sunday family picnic afternoon, but the explosive, powerful indoor sport it is. The advertisment campaign for Yonex is far too poor as a top brand in a sporting event. Even in major countries where badminton is played, I have not once seen a TV advert on the Yonex products. Therefore, a contract with adidas or Nike by a major player, such as Taufik is probably essential to the expansion of badminton as a world sport.

    Secondly, ..............

    I'm too lazy to finish the post lol; I guess that's the major thing I want to say.
     
  6. pjswift

    pjswift Regular Member

    Joined:
    Jun 22, 2006
    Messages:
    3,457
    Likes Received:
    83
    Location:
    singapore
    Excellent point.
    Yonex' most vulnerable product's probably the shoe.The high end is overpriced while the low end quality is like disposables.It will be interesting to see if Nike or Adidas decides to enter the badminton shoe segment.
    However, ESPN's regular badminton coverage (since 2 or 3 years back?) indicates Badminton has made substantial progress. At least ESPN viewers now know that professional badminton is an explosive indoor sport demanding the highest fitness with the quickest reflex.
     
  7. jymbalaya

    jymbalaya Regular Member

    Joined:
    Apr 14, 2007
    Messages:
    1,205
    Likes Received:
    0
    Location:
    United States
    :eek::eek::eek::confused::confused:
    I figured that Yonex's most vulnerable product was their rackets. Their shoes are actually quite excellent IMO, low end to high end. I have used A lot of them too. As for overpriced, its not really/that much, especially for what you get.

    As for taufik, i hope his quest is going well for him. It would be kinda cool to see him in a gatorade commercial...:eek:
     
  8. koo_fan

    koo_fan Regular Member

    Joined:
    May 12, 2007
    Messages:
    2,854
    Likes Received:
    3
    Occupation:
    Student
    Location:
    Shah Alam
    I just love this post! (^_~)

    Taufik is a brand, that'd be my stand too.
     
  9. jutawin

    jutawin Regular Member

    Joined:
    Mar 18, 2008
    Messages:
    884
    Likes Received:
    0
    Occupation:
    Student
    Location:
    indonesia
    In years ago, Taufik released his autobiography book by title 'MAGNET BULUTANGKIS'.
    The book's title mean Taufik can attract many people to love badminton..
     
    #150 jutawin, Apr 19, 2009
    Last edited: Apr 19, 2009
  10. cooler

    cooler Regular Member

    Joined:
    Apr 25, 2002
    Messages:
    22,050
    Likes Received:
    13
    Occupation:
    Surfing, reading fan mails:D, Dilithium Crystal hu
    Location:
    Basement Boiler Room
    it is possible that pjswfit has poor workfoot and doesn't appreciate a pair of good badminton shoes. If u remember camilla martin, she wear yonex low end shoes, the shb 50's most of the time. When she came to calgary to play, she ask yonex canada for shb 55, not 65, not 95, etc

    as for nike or adidias sponsoring taufik on shoes alone, i believe yonex sponsor players from head to toes. The adidias/nike shoe deal has to be bigger than what yonex could give for the entire package. It's possible but it has to be a big shoe deal.

    i could be wrong but i'm more realistic. To the international sponsors, who is bigger, stand alone taufik or the china/MAS/denmark/INA team???? If ur gonna jump into a sport, who do u pick, a soon to retire player or a team that don't retire and represent a lot more people? if i'm ceo nike/adidias, why would i bankroll a guy who have constant spats with pbsi and coaches? Who is willing to forfeit all england over personal grievance?
     
  11. huangkwokhau

    huangkwokhau Regular Member

    Joined:
    Apr 14, 2007
    Messages:
    18,459
    Likes Received:
    12
    Occupation:
    sales & design
    Location:
    everywhere
    It can be a character..TH has marketing appeal...look at John Mcenroe...!
    If LD retires....you do not think big companies will not sponsor him too? he is famous for throwing racket and punching coaches too....:cool:so why do you think Yonex still want to keep TH and pay him big Buck.. VICTOR wanted to sponsor TH as well..even China's Li Ning has approached TH recently....question is why those companies still want to bankroll TH in badminton eventhough he is not in INA team?? he has characters...others DONT!!!
     
  12. cooler

    cooler Regular Member

    Joined:
    Apr 25, 2002
    Messages:
    22,050
    Likes Received:
    13
    Occupation:
    Surfing, reading fan mails:D, Dilithium Crystal hu
    Location:
    Basement Boiler Room
    if u read my previous posts (somewhere), i never said TH couldn't get deals - deals like local and national level. Yonex is big in badminton but not really big in world scale. I'm talking about real international conglomerate biggies like nike, adidias, UPS, fedex, federal express, sony, coke, pepsi, Mcdonalds, etc. U can laugh at LD all u want, he is sponsored, indirectly and/or directly, by LN, pepsi and fedex.
     
  13. huangkwokhau

    huangkwokhau Regular Member

    Joined:
    Apr 14, 2007
    Messages:
    18,459
    Likes Received:
    12
    Occupation:
    sales & design
    Location:
    everywhere
    Same thing....you will see international brands to sposnor TH soon....
    If Yonex is not International brand, let alone LN...Yonex is BIG in tennis also....since LN sponsors China, now you said that Yonex is not international brand name....who knows LN's brand outside of China/Asia??? LN is not international brand name compare to Yonex...you can laugh at it you want...for now LN is just focusing more on China's market...may be in future LN will be international brand...not for now...
    FYI, Adidas did sponsor TH for a while before PBSI cancelled it.....
     
  14. cooler

    cooler Regular Member

    Joined:
    Apr 25, 2002
    Messages:
    22,050
    Likes Received:
    13
    Occupation:
    Surfing, reading fan mails:D, Dilithium Crystal hu
    Location:
    Basement Boiler Room
    well, if u dont see LN as international fine by me, it is a borderline international like yonex. What fedex and pepsi have done still tracts my line of thots. I'm not against TH getting big deals, i was only stating my personal reservation of this happening. If TH does get those biggy deals,all the power to him, it surely won't hurt badminton. It would raise the bar for all the (badminton) players. Hope he get them soon too, TH and I ain't getting younger:p
     
  15. huangkwokhau

    huangkwokhau Regular Member

    Joined:
    Apr 14, 2007
    Messages:
    18,459
    Likes Received:
    12
    Occupation:
    sales & design
    Location:
    everywhere
    Very good....what I am saying....there is always possibility for any players to get the deal...same thing with LD if he decides to play independent in future...
    FYI...why in the last few yrs that INA can not attach any sponsors on shirt other than Yonex? because some officials in the past are not good enough and has married to Yonex big time...it is sad but it has changed...TH is negotiating with Gatorade....others like Sony,Simon,Kido/hendra,Maria and Firda did get AMWAY....Candra did Samsung for few years...( after he is out from national team)...

    It is a long way for badminton players to earn a living by playing badminton....
     
    #156 huangkwokhau, Apr 19, 2009
    Last edited: Apr 19, 2009
  16. pjswift

    pjswift Regular Member

    Joined:
    Jun 22, 2006
    Messages:
    3,457
    Likes Received:
    83
    Location:
    singapore
    I understand LD has endorsement deals of US$10M or so after winning OG.Out of curiosity, what brands are these that individually sponsor LD?(Exclude the group deals for CHN team like Fedex and LN.)
    I believe Yonex is a more global brand than UPS and Fedex.Meaning Yonex is available in more countries worldwide than UPS and Fedex.Why don't you check and prove me wrong?
    To me, TH is the badminton brand.
     
  17. bh185008

    bh185008 Regular Member

    Joined:
    Jan 2, 2006
    Messages:
    147
    Likes Received:
    0
    Location:
    Sydney, Australia
    Taufik --- JVC and Hemaviton

    Agree with you pjswift......Taufik Hidayat is the badminton brand...also ....Taufik had endorsement deals with JVC & Hemaviton (Energy Drink) before.........this was about 6 - 7 years ago...

    My opinion, styles of play:

    Taufik Hidayat = Michael Jordan
    Lin Dan = Shaquille O'Neal/Patrick Ewing
    :p
     
  18. bh185008

    bh185008 Regular Member

    Joined:
    Jan 2, 2006
    Messages:
    147
    Likes Received:
    0
    Location:
    Sydney, Australia
    Taufik

    To be able to represent an International Brand..respective player needs to be able to speak English (at least try to speak/have a willingness to try)...and Taufik speaks english....

    http://www.youtube.com/watch?v=X2VwLuk0t7I here is Taufik, he comments, answers all questions in English....

    Thanks Hauge for helping Taufik.....:)

    No Hard feeling....PEACE....:cool:

    Bonus clip...:p
    http://www.youtube.com/watch?v=lYiij4CU57Y
     
  19. Ningtyas

    Ningtyas Regular Member

    Joined:
    Aug 24, 2004
    Messages:
    377
    Likes Received:
    0
    Location:
    Jakarta Indonesia
    good news for Taufik fans in Jakarta. Wonder if any BCers like to participate.

    "The Taufik Hidayat’s management team (THForce management) and taufik-hidayat.com proudly present a chance for 15 of you lucky fans to attend a meet and greet with Taufik Hidayat as well as free tickets to attend the Indonesia Open in June 2009!"

    http://www.taufik-hidayat.com/home/display.php?mode=kontes
     

Share This Page