I feel the standard of the majority of UK club and local league players is very poor. Even amongst clubs which compete for the honours in leagues it is very seldom you will find a club which has a regular training night or does any more "practice " than just playing games. The big problem is often technical. Most club players don't see good players , and so don't get the opportunity to learn from watching and they receive little in the way of good coaching. I know that in other countries the whole mindset is much more geared to practicing to improve, to having a club with a development plan for bringing through new players . Why is it that people are not more receptive to the idea of coaching and practicing? People learn to play golf for instance, they invariably book lessons and practice, sure golf is a very upper class sport and so the players have the money to spend on coaching but badminton in the uk is full of professional people. Why do people think they can just pick up a racket and play , badminton is one of the most technically demanding sports! Another thing I notice is people are always looking for an "easy" way to improve, for instance they would rather sit and chat about tactics etc with a coach than be told that they hold the racket wrong and need to learn that first. In general the tactics, epecially for league doubles are very simple. Sure there are particular shots or situations to use against certain players but for 90% of club players its really their abiltiy to play the shots that is holding them back. Even if they spent 20 mins a week practicing their defence on club night it would make a big difference. So many club players seem unable to even serve well, or are ignorant of the service laws. Why is so much of the badminton playing public (which is huge in UK) quite ignorant about their own sport? Is this just because we lack media coverage. I took a player I coached to my clubnight (he's no.1 in the senior county and had won national junior titles) and the club players said "oh hes quite good who's he!!!" and this is one of the best clubs in the county. The league players don't go to watch county matches or opens, they don't read the magazine, they don't find out when its on TV and watch. My point? All of this in the long run contributes to the national team's success. If players are not "buying into" their own sport the rewards and the infrastructure are not there for the national players. Also tennis clothing and goods are a huge market, why isn't badminton clothing likewise. At tennis clubs you have to wear the "right" clothing. Should leagues be introducing clothing restrictions, if everyone in the league had to buy a yonex shirt would this pump money back into sponsorships in the long run? Let me have your thoughts.