_ Here's a thread of short reading with various interests, in concise forms. Nevertheless there won't be any pop news such as regarding the celebs (Lady Gaga/Britney Spears/Justin Bieber/Justin Timberlake and the like ), Hollywood trivias and the kinds. All the readings come from the public sources, so one may read further at the source. ~~~~~~~~~~~~~~~~~~~~~~~~ Edward Louis Bernays: The Father of Public Relations and Propaganda Edward Louis Bernays (November 22, 1891 – March 9, 1995) was an Austrian-American pioneer in the field of public relations and opinion making or propaganda. Born 1891 in Vienna to Jewish parents, Bernays was a double nephew of psychoanalysis pioneer Sigmund Freud. His mother was Sigmund's sister Anna and his father was Ely Bernays, brother of Freud's wife Martha Bernays. Note that the term "propaganda," incidentally, did not have negative connotations in those days. It was during the second World War that the term became taboo because it was connected with Germany, and all those bad things. His major coup, the one that really propelled him into fame in the late 1920s, was getting women to smoke. Women didn't smoke in those days and he ran huge campaigns for Chesterfield. You know all the techniques—models and movie stars with cigarettes coming out of their mouths and that kind of thing. He got enormous praise for that. So he became a leading figure of the industry, and his book was the real manual. Edward Bernays' early masterpiece in the late 1920s He was the true genius of the 20th century. Read further here.