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  1. #52
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    Quote Originally Posted by jerby View Post
    I love this little loop Yonex has gotten in over the years, the marketing starts with:
    1)"achieve amazing power with the heavy armortecs"(and who cares about defense, right?)
    2) then it's "fastest rackets ever!" with the nanospeeds (and head heavy stuff is suddenly not that hot anymore)
    3)"amazing new materials" and head-heavy stuff with the arcsabers (what? speed? nah...)
    4) and all of the sudden we can have our cake and eat it too "world record smashing with the fast and powerfull arc-Z" (which btw, we never heard again how incredibly fast people smash with like a VT70/80)
    5) Then we were back to the "omg you can smash so hard with the new Voltrics!" and not a peep about "speed"
    6) back again to the nanospeed-slogans....

    I don't know what I find more fascinating, the fact yonex so carelessly flips around their own words, or the fact people still get excited over it...
    Damn god post.. sums up a whole lot :-)

  2. #53
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    btw some of the heady-heavy users at the club already named it NanoGay, yesturday when I showed them the video :-)

  3. #54
    Regular Member demolidor's Avatar
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    Quote Originally Posted by twobeer View Post
    Damn god post.. sums up a whole lot :-)
    Yeah ... and depending on how you look at it no. I mean a BMW 3 series is still a 3 series whether it's E30, 36, 46 or 90. Comes in cycles as does the 5 and 7. Price aside they each have their target group, unless one is arguing Yonex targets all players each time a new model/series is released. NanoRay, Decepticons ... (JP company, can't even come up with a decent anime commercial to complete the promo vid). Overall their focus is on speed as one slide showed from a while back and power through speed if you want to throw "consistency" in there .

    Last time I checked (back in May?) Dutch Yonex promo material was still Z-Slash . If you don't go to their website (why would you) or end up on a forum like this you would hardly even know there was something new. In the end they still have the best marketing money can't/can buy: word-of-mouth.

    Must say that RP looks like a throwback Isometric ...
    Last edited by demolidor; 08-22-2011 at 06:21 PM.

  4. #55
    Regular Member demolidor's Avatar
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    Ofcourse it would be nice for a change to design a racket without a spot on the chart in mind or make it the new Cab20 around which everything else revolves on it with as you so often hammer on player's input (beforehand). Maybe they did for ARC10 as was mentioned/rumoured Gade was heavily involved in the development but based on a complete lack of "advisory staff" involvement before then and after that was probably overestimated a bit .

    But you can hardly expect them to come up with something like the Carlton Prototypes ... (which I suppose had no player input beforehand either).
    Last edited by demolidor; 08-22-2011 at 07:20 PM.

  5. #56
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    Wink New Yonex Racquets!

    Go to
    http://www.yonex.com/nanoray/webcatalogue/#page=1
    New Nanoray Yonex racquets!
    If anyone who is gonna buy this new baby, please comment on the racquets!
    I'm so eager to know whether to get them.

  6. #57
    Regular Member ucantseeme's Avatar
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    The paintjob of the 700RP looks really sexy.

  7. #58
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    price not out yet rite? not sure if the price of each is oso sexy?


  8. #59
    Regular Member drew tze en's Avatar
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    sounds great !!thanks for Yonex updates !

  9. #60
    Regular Member ants's Avatar
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    NanoRay is the next Generation of NanoSpeed in terms of technology. Adapting the old Armortec 800 Defense and Armortec 800 Offense style.

  10. #61
    Regular Member Badmintan's Avatar
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    I can understand the prefix Nano on NanoRay, but why Ray? Anyone working in Yonex Japan comment on the concept?

  11. #62
    Regular Member demolidor's Avatar
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    Quote Originally Posted by ants View Post
    NanoRay is the next Generation of NanoSpeed in terms of technology. Adapting the old Armortec 800 Defense and Armortec 800 Offense style.
    In what way? For simply having two versions of 700 or placement of Toughlex/X-Fullerene in the frame? Or ...

    Quote Originally Posted by Badmintan View Post
    I can understand the prefix Nano on NanoRay, but why Ray? Anyone working in Yonex Japan comment on the concept?
    "Speed of light"?
    Last edited by demolidor; 08-24-2011 at 04:46 AM.

  12. #63
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    Quote Originally Posted by demolidor View Post
    In what way? For simply having two versions of 700 or placement of Toughlex/X-Fullerene in the frame? Or ...



    "Speed of light"?
    Ray Charles?

  13. #64
    Regular Member Badmintan's Avatar
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    Or perhaps a Ray smaller than 1 nanometer?
    Name:  NanoRay.jpg
Views: 3248
Size:  43.8 KB

  14. #65
    Regular Member demolidor's Avatar
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    "Yonex NanoRay. You don't even need the sense of sight."

  15. #66
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    Paint job looks very nice

  16. #67
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    Warning: Use NanoRay (radio active yonex) at your own risk.

  17. #68
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    Has Yonex given any release dates for these raquets or for the BG-80 Power? Also, I hate when they release twin models. If you have two raquets that are different why not give them separate model numbers? It's not like there are a shortage of numbers.

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