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12-16-2012, 11:42 PM #1
Superseries Final Not Good Business
According to the tournament organizer, even on Sunday, the attendance was only 60% to 70%, with half of them on free tickets.
ShenZhen is fairly well off city with a large badminton population. It is also conveniently located for domestic and international visitors. If SSF fares so poorly in ShenZhen, the future of SSF does not look good.
BWF should seriously consider cancelling this event. A gala dinner plus some promotional activities may work better.
12-17-2012, 12:27 AM #2
I think BWF should make the following changes to the SS Finals:
1. The SS Finals should award the same World Ranking points as World Championships. As of now, it's just another PSS.
2. There isn't enough time between SS Finals and Korea PSS for players to rest. As Korea Open will no longer be a PSS from 2014, let's see how things will develop in 2014.
3. BWF needs to seriously change their overall Super Series strategy. Injuries, withdrawal, walkover and "not doing one's best to win" are just too common. Something is very wrong.
12-17-2012, 12:28 AM #3
The feeling of this tournament was not very special as a year ending event I admit.
Partially I feel that it has partly to do with the event being the same year as the Olympics, but I think the problem lies in the the inaccuracies of world rankings in relationship to the actual skill level of the players. This has to do with a lot of top players from China missing a lot of super series events, causing them to massively drop in ranking points. The lack of attendance from top players really hurt the year-end Super Series Finals in attraction, thus the reduced ticket sales.
On the other end if you look at the Tennis ATP Barclay World Tour Finals, it's an extremely successful event that is a highly competitive field because each player is fighting for their spot in the final 8. It includes gala dinners, photo ops, etc, for the top 8 players. It's a very highly publicized event that's well organized and well compensates the winner with a healthy amount of ranking points and prize money (2nd only to the grand slams). All in all it feels like a very special and exclusive tournament even separate from the grand slams.
I just don't see the same thing with the Super Series Finals, it just feels like another normal tournament and it doesn't carry enough weight in rewards for players to really want to fight to be in the top 8. However that problem is with all tournaments as the BWF has only a small fraction of the budget that the ATP and WTA tour have at its disposal (millions and millions, with ever increasing prize money almost every other year).
The year ending championships idea is sound, but I agree that it just doesn't seem practical given its showing this year. It just doesn't seem special enough.
12-17-2012, 01:17 AM #4
hopefully, the new President of BWF, who will take office in May next year, will do some major changes to the Super Series.
12-17-2012, 01:30 AM #5
Also it is difficult to find countries who want to host the event.
My suggestion : merge with Copenhagen masters. Make Copenhagen permanent host. Only invite top 4 ranking, give ranking points.
Look at FIFA, soccer world club championship was merged with the Toyota cup after unsuccessful early tries.
12-17-2012, 01:48 AM #6
Major cities in Europe or Asia are fine. That city should host the SS Finals for four years.
The city needs to have a huge badminton population. It shouldn't be currently hosting any PSS event. Further, it should not be hosting any World Championship, Thomas/Uber Cup, Sudirman Cup and Asian Games during its four-year cycle.
12-17-2012, 01:51 AM #7
12-17-2012, 08:01 AM #8
When you have 4 entries, you can hold it over 3 days. Top 4 in SS standing should get priority but need not have to be that way. Maybe there should be rules of at least 1 Europe and 1 Asian players.
No need to "force" players to play. Maybe this will result in less "prestige" but currently the SS final winners are not considered that prestige anyway(compare to WC, Olympic)
12-17-2012, 08:13 AM #9
12-17-2012, 09:19 AM #10
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12-17-2012, 09:49 AM #11
Increased ranking points - good idea
Increased publicity for players - good idea (helps increase their sponsorship)
Increased prize money - good idea but behind in priority to the first two.
Join with Copenhagen Masters - maybe but looks unfeasible. I think that's a private invitational exhibition tournament. The control is out of BWF hands.
China hosting Superseries finals for next 4 years - good idea. Let them feel it's compensation for losing China Masters.
Have only 4 entries per event - no point. Benefits too few players.
12-17-2012, 10:23 AM #12
If it's held in Australia I'm sure we'll see the statistics change
You see the thing is, China is too spoiled with all these tournaments. This year they've hosted the Thomas / Uber Cup, Asian Championship, China Masters, China Open and a few major national championships
Okay sure, China is the powerhouse of badminton, they have the best players, the greatest population and badminton is one of their iconic sports. But if you give a major like this to countries deprived of badminton then you will see the difference in numbers and financials.
Australia might not be good at badminton nor is it a popular sport here. But, there are ALOT of enthusiasts and people who enjoy watching the game. Compared to China, we only have one major tournament here and that's the Australian Open Grand Prix, which did exceptionally well for a GP in an Oceania region... every seat was filled up and tickets were sold out momentarily, people lined up an hour before entry to the final and the queue was very long...
Not to brag. But it really breaks my heart to see tournaments with higher status that is struggling to fill out half their stadiums. They should either hand it over to the hands of countries that are willing to put in the money in their marketing and promotions to ensure the event will be successful or review the tournament itself
To me, the SS final seems less important than even an ordinary SS despite the amount of prize money and its including of the top ranked best players. The worst thing for me is they follow the "pool" format. And whats worse is they follow the rankings... so whats the point of a SS Final when more than 80% of participating countries is Asian and 70% of these are players from China. It seems like an ordinary local China tournament... And since they only select few players, what happens when they forfeit? It can very easily become a messed up tournament because of this kind of system... I sincerely hope they make a change
Last edited by Heong; 12-17-2012 at 10:33 AM.
12-17-2012, 10:33 AM #13
But there is one minor problem. Players/coaches and BWF people would have to travel a long way from Asia/Europe to Australia!!!
Btw, how big was the stadium which held this year GP event? what was its capacity? 2000 or 3000?
Last edited by pcll99; 12-17-2012 at 10:36 AM.
12-17-2012, 10:41 AM #14
There is more travelling involved for the officials, organisers, umpires etc. But we do the same when tournaments are held in Asian countries. Europe will have some issues though because of the distance.
Because it was a GP event this year the stadium was quite small and had little seats, but I heard they'll be using the Sports Centre at Sydney Olympic Park when it'll be upgraded to SS in 2014, which is much bigger and can support a greater capacity.
But we'll see how 2013 goes.
Last edited by Heong; 12-17-2012 at 10:46 AM.
12-17-2012, 01:51 PM #15
Staging a year-end event to celebrate the conclusion of a year is a great idea and a professional thing to do.
However, a top tier competitive event seems more and more a bad idea to me. The top players are those who played the most matches (more tournaments and/or deeper into the draws) in the year. They had extended themselves the most. It is unfair and counter-productive to ask them to play even more.
The players should be rewarded for what they had done over the year, not what they would have done over five days at the end of the year. At this year's SSF, the Thai MD pair was literally down on their knees to beg for the prize money. That is just not right.
The year-end event can be better staged in the form of a fun and relaxed gathering in which:
- No competitive matches.
- Maybe fun exhibition matches with fan participation.
- "Fanfest" activities for players and other notables such as coaches and former players to interact with the fans.
- All expense paid for top 10 players and their guests (their significant others or parents) and optional attendance for other players.
- Year-end bonus awarded based on ranking points for the year (OK to use only SS points, depending on where the money is from).
- A gala dinner for rewards and recognitions for players, coaches, officials, organizers and sponsors. Players and their families can attend for free. Fans can purchase tickets.
- workshop for players on how to market themselves
- workshop for organizers on how to organize and market their tournaments
- meetings for players and BA to hold dialog with BWF
- a trade show for badminton related products (rackets, floors, lights, fashions, training aids, travel packages, etc.)
- charity auctions
Timing wise, this can be held after the last SS event. If the World Junior Championship can be moved to late November/early December, it would also be a good idea to hold this event at the same time.
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12-18-2012, 10:08 AM #16
12-18-2012, 10:54 AM #17
This year's SS Finals might not have been as good as other major events such as OLY, WC, TUC/SC, Asian Games and All England. But it is ok as a PSS event. It is still in its infancy. Give it time.
But clearly, there is something very wrong with the Group Stage format. BWF needs to completely rethink this.
Last edited by pcll99; 12-18-2012 at 11:05 AM.
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