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  1. #1
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    Default BWF New Sponsorship - TOTAL

    The Badminton World Federation (BWF) and energy giant, Total, today announced a landmark multi-million-dollar partnership from 2015 until 2018 covering both BWF Major Events and the MetLife BWF World Superseries.


    This deal will see Total assume title sponsorship for all BWF Major Events – starting with this year’s TOTAL BWF World Championships in Jakarta, Indonesia – and including the TOTAL BWF Thomas & Uber Cup Finals and the TOTAL BWF Sudirman Cup. It breaks new ground for Total which mainly focuses its branding activities on the motorsports arena.
    http://bwfbadminton.org/news_item.aspx?id=91901

    So...I thought they had a deal with MetLife thru 2017. Is MetLife gone now? Is this a dual-sponsorship where it'll be the MetLife TOTAL BWF World Superseries?

  2. #2
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    Default

    TOTAL BWF World Championships
    TOTAL BWF Thomas & Uber Cup Finals
    TOTAL BWF Sudirman Cup.

    MetLife BWF World Superseries (with the Total logo displayed). (That's how I see it)

    It doesn't say Total are title sponsor for each SS.

    Good work to get more sponsorship in.

  3. #3
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    Default

    Quote Originally Posted by CantSmashThis View Post
    http://bwfbadminton.org/news_item.aspx?id=91901

    So...I thought they had a deal with MetLife thru 2017. Is MetLife gone now? Is this a dual-sponsorship where it'll be the MetLife TOTAL BWF World Superseries?
    I guess Total will be title sponsor for Major Events but secondary sponsor for Superseries.

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