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Thread: Indian Badminton League (IBL)
02-04-2013, 08:57 PM #52
Ashish Chadha interview: "The IBL will create a new benchmark in badminton"
There has been plenty of speculation on the Indian Badminton League and how it will influence Indian and world badminton. While India might not be a badminton power yet, the performance of some of its players, and the prospects of an IPL-style league, lend some weight to the possibility that June-July of 2013 might change the face of badminton forever. Ashish Chadha, CEO of Sporty Solutionz, the company in charge of the IBL and Commercial Partner of BAI, is upbeat about the progress so far. Excerpts from an interview:
What has been the progress on the IBL?
The franchisees will be announced on March 1st. The franchisee finalisation is going on. The auction will be on March 24th. The first franchisee meet will be on May 15th. We have yet to finalise the title sponsor. We needed the franchise partners on board first. To be honest, the response is better than what I’d expected. The first and biggest challenge was to set perpetual partners. We’ve got those six partners. Fifty to sixty percent of the work has been taken care of.
Did you commission any research to furnish figures, especially of TV viewership of badminton, which would help in your presentation to sponsors?
There was no pedestal (to work towards); badminton hasn’t seen a huge amount of sponsorship worldwide. We based our presentations (to potential franchises) on concept selling. We’re presenting this as sports entertainment. Every city will have a carnival atmosphere. If our clients want to get TAM (Television Audience Measurement) ratings, they’ll do it themselves. We have an in-house research team for our data.
There are no benchmarks. Over the last three years, badminton has grown. All three broadcasters are interested. We haven’t asked for a formal pitch. We will decide on the broadcaster on March 1st. As far as production goes, our base is covered because we have in-house production capability.
Who are the players we are likely to see in the IBL?
The national association of Malaysia, Indonesia and some in Europe have issued their No-Objection Certificate (NOC) to players. China too has issued its NOC. All the top players will be part of the IBL. There is not a single top player who will not come. With badminton, you only need the approval of the national associations, unlike in other sports where you have to approach every player.
Will the IBL have higher prize money than the leagues of Indonesia and China?
The base price of top players is USD 50,000 – that’s more than the amount they stand to win in Super Series events. The Indonesian league does not offer that kind of money. The China league has good money, but the format is different… the clubs have no permanent foreign players. In the IBL, the team will remain the same for three years; the next auction will be during the third year.
How do you foresee the IBL impacting badminton?
The IPL created a new benchmark in cricket; the IBL can create a new benchmark in badminton. The two sports are different. But the IBL will change the profile of badminton worldwide. Badminton has five or six sponsors now; here we are increasing the pool to 40. Just imagine the impact. We’re getting some (sponsors) who have never invested in badminton. Once they see success, they will turn into sponsors for the BWF (Badminton World Federation) or BAI (Badminton Association of India). The sponsorship kitty will grow.
As far as the impact in India goes, badminton for the first time will be played on a professional level. Potential players will see the sport as a likely career. Then there are associated professions, such as coaches, trainers, management companies, etc.
Will the IBL be telecast worldwide?
The eyeballs are going to be more than in cricket. We’re talking to every broadcaster in South East Asia. Totally, we’re looking at 100 countries. There will be global viewership.
It seems badminton will grow multifold in India in the coming years. Happy to hear this news.
02-04-2013, 09:37 PM #53
Hope they telecast on HD channels too.
02-05-2013, 03:30 AM #54
02-05-2013, 08:36 AM #55
I had already mailed couple of responsible guys listed on BAI website for selecting an appropriate channel. Also requested them to telecast all the matches of all superseries' live, including qualifiers.
One out of two mails bounced.
02-05-2013, 08:44 AM #56
[QUOTE=paroxysmal;2040052]I had already mailed couple of responsible guys listed on BAI website for selecting an appropriate channel. Also requested them to telecast all the matches of all superseries' live, including qualifiers.
One out of two mails bounced.[/QUOTE
Is it? Any response from another mail sir?? I wanna view the telecast of all the matches including qualifiers.., If it happened, it will be a good news for fans who love to watch it.. I would be one of them.
02-05-2013, 12:56 PM #57
Nope. I mailed couple of days back. I dont expect the response, but atleast they should know that people are keen to watch all the matches including qualifiers.
02-05-2013, 01:30 PM #58
02-05-2013, 01:55 PM #59
Yupp,the article exactly stated my fear.
Badminton badly needs viewership in India. And according to me only ESPN can do that.
Now another interesting thing is that, PSY's gonna perform there.....ahh! may be not true.
The article has actually mentioned Indian medals in london olympics to three,while India has infact won 6 medals.
But viewership is the first and foremost thing required for badminton in India to increase it's popularity.
02-09-2013, 10:00 PM #60
Badminton eyes passage to India
Denmark’s list of sporting millionaires in five years’ time could very well include Caroline Woznaicki, Christian Eriksen, Thorbjørn Olesen and ... Tine Baun?
Yes, you heard right. Denmark’s top female badminton player, who is currently ranked #7 in the world, could potentially be raking it in thanks to an ambitious badminton project taking place in India at the moment.
The Indian Badminton League (IBL), which is scheduled to launch in June, could shoot Denmark’s badminton players to wealth and fame. The league will consist of six teams, each with eleven doubles and singles players.
Each team will be allowed to have four foreign players on its books, and the organisers are confident their record-setting prize funds will attract the world’s top players to the league. The potential earnings will far outstrip what Baun and her compatriots earn in Denmark.
In a country that favours cricket, organisers knew they had to take a different approach when promoting the sport.
“It’s not seen as a glossy, sexy sport,” Ashish Chadha, the CEO of sports promotion company Sporty Solutionz, which conceived the IBL, told BBC News. Bollywood performances will entertain the supporters between games and the aim is to create a carnival type atmosphere at the games.
Chadha said that he had even secured the South Korean pop star Psy, most famous for the mega hit ‘Gangnam Style’, to perform.
Badminton is quickly gaining popularity in India thanks to the success of home-grown players like Saina Nehwal, who won one of India’s three medals at the 2012 London Olympics and is currently ranked second in the women’s world rankings.
Aside from Baun, the top Danish men’s, women’s and mixed doubles pairs, who are ranked #1, #3 and #4 respectively, will all be hopeful of an invitation from the league in the near future.
Finally.. "Gangnam" has found a place in IBL now. I hope " Why this kolaveri di" team also will find a place in IBL ... Ha ha..
02-18-2013, 08:31 PM #61
International stars make beeline for Indian Badminton League
PTI | Feb 18, 2013, 07.31 PM IST
NEW DELHI: Top badminton stars, including two-time All England champion Tine Baun of Denmark and world No. 4 Indonesian Sony Dwi Kuncoro will participate in the inaugural edition of the $1 million Indian Badminton League (IBL), scheduled to be held from June 24-July 11.
Sony Dwi Kuncoro, who will begin with a base price of $50,000 for the 'Players Auction', and compatriot world No. 10 Simon Santaso will be the stars from Indonesia, while Europe will be represented by continental champion Marc Zweibler of Germany and Danish world No. 11 Jan O Jorgensen.
Olympics men's doubles silver medalist and world No. 1 Mathias Boe and Cartsen Mogensen from Denmark have also sent their confirmation to go under the hammer.
Among others, men's world No. 8 Tien Minh Nguyen of Vietnam and the 2012 Olympics bronze medalist in doubles, Lee Yong Dae, have also confirmed their availability for the biggest prize money badminton tournament in the world.
Full article : http://timesofindia.indiatimes.com/s...w/18559940.cms
02-20-2013, 08:44 PM #62
IPL-style badminton league starts in June
One of India’s top badminton players feels the game is all set to transform itself for the better, insisting the upcoming $1 million (Dh3.67 million) Indian Badminton League (IBL) will act as the catalyst in this regard.
Valiyaveetil Diju, who in partnership with Jwala Gutta is the reigning national mixed-doubles champion, is in Abu Dhabi to take part in the 36th ISC Open championship and said India has a bright future in the game.
“With Saina Nehwal already creating waves and a string of players battling for top positions, India is already a force to be reckoned with. This will only get better when the inaugural IBL gets going,” said the 32-year-old.
“The IBL has been a real positive for the badminton world. The IPL-style championship will see six to eight franchise-based teams who will buy international and Indian players through an auction and then field them in a home-and-away team competition,” Diju added.
The IBL is scheduled to be held from June 24-July 11.
“With most of the world’s top 50-ranked players and Indians in action, fans of the game will be in for a treat and youngsters can gain a lot of experience. Plus the money is good, both prize money as well as base prices for individual players,” he said.
Diju, who won the Commonwealth Games bronze medal with Gutta in 2006, will play in the men’s doubles and the mixed doubles at the ISC Open. The Indian ace, who played in an exhibition match in Dubai before coming here, admitted that despite the huge interest in the game in the UAE and the Gulf region, a lack of proper coaching is an issue.
“There is a huge following for the game and many parents do encourage their kids to play badminton. But many of the youngsters lack the basics and this is important. Even I started to improve tremendously once I started getting coaching from Indonesian coaches. Learning the correct technique is very important,” Diju said.
“Clubs, associations and schools should try and get the services of top coaches and this will help boost the game in a major way,” he said, adding that there were ample employment opportunities and rewards for becoming a professional player.
Admitting his liking for the doubles format only, Diju said, “Perhaps I became a doubles player as
I enjoyed more success in this category. I always play the aggressive and attacking role, while my partner plays the defensive role.”
Diju, whose wife is an Ayurvedic doctor, is here at the invitation of the India Social Centre and was welcome by ISC President Thomas John.
I wanted to post this article here as it speaks about IBL . I bet it that india won't be far away from the rest of the nations in this sports . And everybody will be going to witness it soon .
03-09-2013, 03:09 PM #63
Five cities finalized for Indian Badminton League, says BAI vice president Gandhe
BAI vice president and vice chairman of IBL's governing councilPradeep Gandhe said major work of the forthcoming mega league has been completed and soon they will announce the final list of six franchises.
"We have finalized the five cities which include Mumbai, Hyderabad, Bangalore, Lucknow and New Delhi. The sixth and final franchise is yet to be decided. There are few contenders for the remaining slot.
Pune, Chennai and Kolkata are in the race. We will announce the names of six cities and all franchise owners by the end of March," said Gandhe on Friday.
lthough Gandhe refused to speak about the future of the IBL, he is optimistic about the success of the ambitious league in which world's top players will compete with India's best.
"It is too early to say whether IBL will be hit or not, but we have taken enough measures to make it as the landmark event. I am sure it will completely change the badminton scenario in India just like IPL did it for cricket.
04-05-2013, 05:51 AM #64
‘Great Indian Badminton League’ set to take off
The league format in badminton has finally gained ground in India. Following the success of the state IPL-style leagues in Maharashtra, Karnataka and Tamil Nadu, and the announcement of the Indian Badminton League, a league for amateur players is set to begin on April 21.
Called ‘The Great Badminton Premier League’, the event is being organised by the team that initiated the successful ‘The Great Indian Squash League’ over the last year, and is targeted at competitors from schools, colleges, residential societies and corporate organisations.
Former national squash player and international referee Vikas Sharma, who was part of the team that organised the squash league, said the model would be replicated in badminton. “We ran the squash league successfully over 1-1/2 years,” he said. “It was one of the parents who suggested we start a badminton league as well. Badminton is the first sport for any player – several of our squash players played badminton first. We’ll have 16 teams, to be divided into two or four pools, and matches will be played in round-robin format. The league will run through the year.”
Each team will have two doubles, and although the league is expected to attract mainly amateurs, Sharma says professional players are welcome too. The squash league apparently has several national players taking part. All matches will take place at Siri Fort, the venue of the Commonwealth Games badminton tournament. “We want the league to take place through the year,” says Sharma. “In a tournament, the event is over within a week, but with a league, the engagement lasts longer.”
Sharma does not have big ambitions for the league yet, being content with engaging as many players as possible, but he doesn’t rule out a bigger, pan-India edition in future. “We have no ambitions… we’d like the corporates to come in and support the players,” he says. “But if something works out, why not? We have got enquiries from teams in Maharashtra, Bangalore, Chandigarh.”
The squash league has 24 teams divided in two divisions (first division and premier), and each edition of the league is held over four Sundays (called ‘Super Sundays’), all within six weeks.
The time between two editions is used to update the rankings. “It’s very intense and competitive,” says Sharma. “People initially don’t understand the concept of a round-robin, but once they play it, they understand its value. Every Sunday you get to play three matches… we’re using the same format in badminton too.”
05-08-2013, 10:08 PM #65
Indian Badminton League to be played between Aug 14-31
The much awaited lucrative Indian Badminton League (IBL), which offers a prize purse of $1 million, will be held across six major Indian cities Aug 14-31.
The finals will be held in Mumbai Aug 31 while Hyderabad and Bangalore will get to host the semi-finals.
New Delhi will host the grand opening ceremony of the IBL, featuring international and national star-cast, Aug 13, followed by the first round rubbers slated for Aug 14-15.
The six franchise-based city teams featuring in the first edition of the IBL are: Hyderabad HotShots (Hyderabad), Rajdhani Smashers (Delhi), Mumbai Masters (Mumbai), Karnataka Kings (Bangalore), Pune Vijetas (Pune) and Lucknow Warriors (Lucknow).
Badminton Association of India (BAI) president Akhilesh Das Gupta said Wednesday: “The preparations for the Indian Badminton League are in full swing. I’m confident the IBL Opening Ceremony will be a breathtaking extravaganza with the whole world watching it live.”
05-09-2013, 04:27 AM #66
05-09-2013, 09:21 AM #67
Looks like it's just after the World Championships, for which Lin Dan got a wild card. I doubt the participation of the big guns after a major tournament!!
WC - August 5-11
IBL - Aug 14-31
(Though the big guns can join after a week's rest, as it happens in IPL)
05-15-2013, 06:50 AM #68
Vivaki Exchange bags media duties for Indian Badminton League
The account size is pegged at Rs 25 crore.
Indian Badminton League (IBL) has awarded its media duties to VivaKi Exchange. The account size is pegged at Rs 25 crore. IBL is a joint venture between Badminton Association of India (BAI) and Sporty Solutionz, the commercial partners for the event, and is a property valued at one million USD.
IBL had earlier invited a multi agency pitch before awarding the mandate to VivaKi.
The media mandate includes television and print, and a special focus on digital. The pan India campaign on the digital platform will come out in two weeks, while the television campaign is expected to be launched in the next 45 days. The campaign will target youth in the SEC AB category.
Apart from the media campaigns, there will be concerts and felicitations involving celebrities in the states on the days of the tournament.
Mona Jain, CEO, VivaKi Exchange, says, "Of late, the sports category has seen a massive upward swing, largely due to a plethora of sports channels, coupled with Indian accolades internationally.
Badminton is undoubtedly the fastest growing sport in the world and enjoys a massive following in India
after Saina Nehwal's exploits in the 2012 London Olympics. I am sure IBL will be seen as a viable destination for large spending advertisers, who want to maximise their spends on media through sports this year."
Tarun Nigam, COO, VivaKi Partnerships Unit, says, "It will be a tough task as badminton is not a regular brand. We will have to change the psyche of the people and if soccer and Formula 1 leagues can do well in India, then badminton can definitely do well."
He adds that social media will play a key role as people want to talk about other sports on the medium, as they do for soccer and car racing.
The IPL-styled Indian Badminton League will be held during August 14-31 across six cities in the country. The final will be held in Mumbai on August 31.
The six franchise-based city teams featuring in the first edition of the IBL are Hyderabad Hotshots (Hyderabad), Rajdhani Smashers (Delhi), Mumbai Masters (Mumbai), Karnataka Kings (Bengaluru), Pune Vijetas (Pune) and Lucknow Warriors (Lucknow).
Top badminton icons such as Saina Nehwal, Jwala Gutta, Parupalli Kashyap, Ashwini Ponnappa and PV Sindhu have confirmed their participation in the league.
VivaKi is part of Publicis Groupe and was launched in India in 2008. With its around-the-world activities spanning more than 104 countries across five continents, the group employs about 44,000 professionals.