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  1. #1
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    Default go to What's your Racket!!!!the best place in Alberta

    yesterday i went to What's your Racket and i bought 2 armortec 700's and the very nice owner gave me a free yonex 2003 badminton outfit

  2. #2
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    How much did the armortec cost?

  3. #3
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    Good point, if you payed list then you were done and no wonder he gave you a Yonex outfit.

    What was the outfit?

  4. #4
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    Does the store have a website?

  5. #5
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    awsome place to go to
    i got my armortec 500 there
    came out to $174 after tax and strung with bg68ti
    strings and stringing was free

  6. #6
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    That's in Canadian currency right? Hrmms...that does sound like a good deal if it is.

  7. #7
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    Originally posted by patman18
    awsome place to go to
    i got my armortec 500 there
    came out to $174 after tax and strung with bg68ti
    strings and stringing was free
    I'd say that's an impossible price unless you're the store owner's relative, or that the racquets are not CD versions. I know what the wholesale price is and if the shop is selling for $174CAD after tax, the store is losing money.

  8. #8
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    Originally posted by zero
    I'd say that's an impossible price unless you're the store owner's relative, or that the racquets are not CD versions. I know what the wholesale price is and if the shop is selling for $174CAD after tax, the store is losing money.
    If the store is just starting, it might be promoting by selling without profit. When they've attracted enough customers, they raise the price. Just a guess, dunno if it's right...

  9. #9
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    Originally posted by zero
    I'd say that's an impossible price unless you're the store owner's relative, or that the racquets are not CD versions. I know what the wholesale price is and if the shop is selling for $174CAD after tax, the store is losing money.
    Lee's is selling it for less than that

  10. #10
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    Originally posted by JChen99
    If the store is just starting, it might be promoting by selling without profit. When they've attracted enough customers, they raise the price. Just a guess, dunno if it's right...
    If the racquets are CD versions, they are actually losing money and I would say about $10-20 per racquet. If a store is starting, wouldn't they try to sell mid-priced versions for dirt cheap while trying to cause impulse buyers to buy a top-of-the-line racquets while they are in the store?

  11. #11
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    Originally posted by bigredlemon
    Lee's is selling it for less than that
    Someone needs to get their eyes checked...
    But where on earth do you see that the AT700 is selling for less than $174??

    The lee's website price is $265 for an AT700 while it's $170 for an AT500

  12. #12
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    Originally posted by zero
    Someone needs to get their eyes checked... [/B]
    yes... it's you

    the poster said he bought his AT 500 for $174

    awsome place to go to
    i got my armortec 500 there
    came out to $174 after tax and strung with bg68ti

  13. #13
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    Originally posted by bigredlemon
    yes... it's you

    the poster said he bought his AT 500 for $174
    ai, i thought it was the same poster that started the thread. Guess I really do need my eye's checked...

    Guess the $174 isn't a deal at all....

  14. #14
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    yes the raquet is a cd version

    if their losing money or not at this price i don't know
    but i think i got a pretty good deal on it

  15. #15
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    Reading up this post again... I withdraw my oppinion about pricing lower than profit o attract customers, because those are reasonable prices for retailers to be selling the rackets... They may not make as much as other stores (if only considering ONE quantity) but they should (theoretically speaking) make more overall

  16. #16
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    What you have got to remember is a racket sold at MRP of 150 units (generic price term) certainly did not cost that much to make.

    Supplier makes for 30 units and Yonex sell it on for say 90-100 units making 60-70 profit, the retailer then sells it for 135-150 units again making profit of 35-50 units.

    I would very much like to know the cost price of a racket and also the resale value to the end point of supply (shops)

    If it didn't make a good profit Yonex wouldn't be doing it.

  17. #17
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    Originally posted by Dill
    What you have got to remember is a racket sold at MRP of 150 units (generic price term) certainly did not cost that much to make.

    Supplier makes for 30 units and Yonex sell it on for say 90-100 units making 60-70 profit, the retailer then sells it for 135-150 units again making profit of 35-50 units.

    I would very much like to know the cost price of a racket and also the resale value to the end point of supply (shops)

    If it didn't make a good profit Yonex wouldn't be doing it.
    I think the formula is basically the following:

    CtS = Cost to supplier
    SP = Supplier price
    DP = Distributor price
    WS = Wholesale/Retailer price
    CP = Consumer price

    Current Level = (100 + profit margin)/100 *Previous Level

    e.g. DP = (100 + profit margin)/100 *SP

    So if we have CP (for MP100) = 200 (as an example) and profit margin of 40%, then WS = 200/1.4 = 143
    DP = 102 (assuming same profit margin)
    SP = 72 and
    CtS = 52

    So we can calculate backwards if we know the profit margin used at the various stages to get the actual product costs. The formula is pretty simplistics as the cost used could include overhead costs.

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