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  1. #256
    Regular Member Cycril's Avatar
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    Quote Originally Posted by punksinatra View Post
    adidas boom shoes 75 USD
    adidas badminton team shoes 50 USD

    http://www.racketsportsusa.com/shoes.html
    it looks more like a tennis shoe to me

  2. #257
    Regular Member demolidor's Avatar
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    Some bags posted as well now, blue/silver is called the "Tour" line and the black/red is the "Pro" line and also comes in white/red apparently. Some new colours of the top shoes have been posted as well and the name has been "revealed":
    BT Feather (again) -> http://www.badmintoncentral.com/foru...41#post2034041 (can the Adistar part of the thread title be removed?)

    (wonder if that logo comes off easily )


    Last edited by demolidor; 02-05-2013 at 06:09 AM.

  3. #258
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    Not impressed with the looks of the bags I must say.

  4. #259
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    Phili

    No manufacturer can please everyone all of the time.

    Paul
    www.badminton-coach.co.uk

  5. #260
    Administrator kwun's Avatar
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    Quote Originally Posted by phili View Post
    Not impressed with the looks of the bags I must say.
    there are more to come. those are just some samplings. Adidas is going to come in with a whole range of bags of different designs.

  6. #261
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    Quote Originally Posted by paulstewart64 View Post
    Phili

    No manufacturer can please everyone all of the time.

    Paul
    www.badminton-coach.co.uk
    I know that, I was just stating my opinion :P


    Quote Originally Posted by kwun View Post
    there are more to come. those are just some samplings. Adidas is going to come in with a whole range of bags of different designs.
    Have you seen any other desings already? I was thinking that there would be more than 3 desings, guess I have to wait and see.

  7. #262
    Administrator kwun's Avatar
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    Quote Originally Posted by phili View Post
    Have you seen any other desings already? I was thinking that there would be more than 3 desings, guess I have to wait and see.
    there will be choices for different tastes. so don't count them out yet! can't really say much more!

  8. #263
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    Quote Originally Posted by kwun View Post
    there will be choices for different tastes. so don't count them out yet! can't really say much more!
    I guess this means yes
    I didn't count them out because I really love their shirt designs so far. Maybe that lead to too high expectations for the bags

  9. #264
    Administrator kwun's Avatar
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    Quote Originally Posted by adidascanada View Post
    Wow, they even came out with a stringing machine! No one saw that coming!!!!
    HK "very soon"
    Canada March/April 2013
    Malaysia and Indonedia will be around May 2013


    the Adidas stringing machine photo'ed in the trade show looks like the Alpha Phantom. which probably means that it is a OEM from Exthree/Porex. i wonder if they will send me one to test out?



    http://www.badmintoncentral.com/foru...inging-Machine

  10. #265
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    I think there is a lot more to come from this worldwide brand. The key is whether they can convince us that they know badminton. However, from what I've seen of the rackets so far, they are exceptional quality.

    From a world market perspective, i can see them ranking in top 3 - if they get it right. The brand has such a good history that they must be taken seriously.

    Paul
    www.badminton-coach.co.uk

  11. #266
    Regular Member Maklike Tier's Avatar
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    I dunno, I see a potential problem with what they're doing.

    From the rackets I've seen, they seem to be differentiating themselves by going with a minimalist theme, which historically doesn't work in most Asian cultures as negative space doesn't have the same value as it does in the West (with the exception perhaps of Japan, in some respects but not all).

    The reason that Babolat and Wilson et all work, is that they have a Western aesthetic in a largely Western sport such as tennis. However, I think that if you want to break into the badminton market which is culturally so dominated by Asian culture in it's various forms, you have to be sensitive to that and I'm not convinced at this early stage that the design route they're taking is as good as it could've been.

    Part of being in the badminton 'clique' is belonging, and the existing brands have a very strong cache because if you know about them then you are definitely a badminton fan and not an interloper. If you know Yonex, you're not a football player. If you know Victor, you're not playing polo. Etc..

    As a Western 'outsider' coming into the badminton clique, it really is a route fraught with some pretty sizable challenges - just ask Head. I think it would be a mistake to guarantee success for Adidas just based on their size and apparent reputation.

  12. #267
    Regular Member gundamzaku's Avatar
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    Quote Originally Posted by Maklike Tier View Post
    I dunno, I see a potential problem with what they're doing.

    From the rackets I've seen, they seem to be differentiating themselves by going with a minimalist theme, which historically doesn't work in most Asian cultures as negative space doesn't have the same value as it does in the West (with the exception perhaps of Japan, in some respects but not all).

    The reason that Babolat and Wilson et all work, is that they have a Western aesthetic in a largely Western sport such as tennis. However, I think that if you want to break into the badminton market which is culturally so dominated by Asian culture in it's various forms, you have to be sensitive to that and I'm not convinced at this early stage that the design route they're taking is as good as it could've been.

    Part of being in the badminton 'clique' is belonging, and the existing brands have a very strong cache because if you know about them then you are definitely a badminton fan and not an interloper. If you know Yonex, you're not a football player. If you know Victor, you're not playing polo. Etc..

    As a Western 'outsider' coming into the badminton clique, it really is a route fraught with some pretty sizable challenges - just ask Head. I think it would be a mistake to guarantee success for Adidas just based on their size and apparent reputation.
    that is a very good and critical point, and i'm glad that you pointed it out.

  13. #268
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    Maklike

    As always you raise some good points. I don't beleive they guarantee success based on their size - that's why I used the phrase "if they get it right."

    They have the makings of top 3 success, but there are certainly no guarantees. The bottom line here is how well they have researched and listened to the badminton market before they launch.

    Paul
    www.badminton-coach.co.uk

  14. #269
    Regular Member j4ckie's Avatar
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    Quote Originally Posted by Maklike Tier View Post
    I dunno, I see a potential problem with what they're doing.

    From the rackets I've seen, they seem to be differentiating themselves by going with a minimalist theme, which historically doesn't work in most Asian cultures as negative space doesn't have the same value as it does in the West (with the exception perhaps of Japan, in some respects but not all).

    The reason that Babolat and Wilson et all work, is that they have a Western aesthetic in a largely Western sport such as tennis. However, I think that if you want to break into the badminton market which is culturally so dominated by Asian culture in it's various forms, you have to be sensitive to that and I'm not convinced at this early stage that the design route they're taking is as good as it could've been.

    Part of being in the badminton 'clique' is belonging, and the existing brands have a very strong cache because if you know about them then you are definitely a badminton fan and not an interloper. If you know Yonex, you're not a football player. If you know Victor, you're not playing polo. Etc..

    As a Western 'outsider' coming into the badminton clique, it really is a route fraught with some pretty sizable challenges - just ask Head. I think it would be a mistake to guarantee success for Adidas just based on their size and apparent reputation.
    On the other hand, adidas is apparently not going to half-ass it (like Head did, they were barely available here and apart from their rackets you couldn't find much of their gear [except for tennis shops, of course, but when ordering from a badminton place, you couldn't get their clothing in most cases]. And they didn't have a real badminton shoe afaik...). Also found the Head rackets I tried to be of inferior quality. Hopefully that won't be the case with adidas...

  15. #270
    Regular Member Maklike Tier's Avatar
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    Thanks, and definitely.

    An issue many of the larger companies appear have though is that they're too busy listening to their marketing and brand promotion people and are more worried about promoting their brand and it's aesthetic rather than create a nuanced product(s).

    Nike does a better job of avoiding this than most. They have a strong brand aesthetic, but it's a universally design based aesthetic and not a brand based aesthetic, therefore they retain their ability to put their swoosh on almost anything and it works.

    I'm not convinced Adidas has that capability.

    But we'll see. Either way, having more options is a good thing, so I'm looking forward to seeing what they come up with and having a hit with a few of the rackets once they're available.

  16. #271
    Administrator kwun's Avatar
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    Quote Originally Posted by clawhammers View Post
    Kwun,

    You mentioned about adidas' catalogue during your conversation.

    When would it be available for public ? (hopefully online)

    Many thanks for your comprehensive summary.
    eventually it will be available. but for now, it is not public yet.

  17. #272
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    Quote Originally Posted by kwun View Post
    how did you managed to get to the internal URLs?

    from what i can see and what is in the site, it looks like they are not final and maybe just for testing the online store.
    I ordered and paid for one so we'll see if and when I get the racquet..LOL

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