and u can expect a lot of upcoming cheaper model of Yonex... made in Japan..
also heard of Adidas gonna sponsor a lot major badminton events this year..
Lee Chong Wei?
Doesn't he have a contract signed with Yonex? does anyone know when that ends?
If that is true, then it will be HUGE win for Adidas. The impact will be deep and far reaching. I don't think the Dato sponsorship deal will be cheap though. but certainly way more value than sponsoring tons of tournaments.
It is very hard to believe, yet according to Adidas, Impossible is nothing, right ?
their motto is "all in". Adidas signing Lee Chong Wei will certainly show that they are all in with how serious they are taking this.
some of the people behind Adidas Badminton are responsible for the combat lines for Adidas (Tae Kwon Do, Karate, Judo, etc.) I believe they went from almost non-existent to being one of the top players in those sports. so they have the experience and the skills to promote their product.