I reckon Great Britain, Denmark, France, Germany and probably some others will soon be sponsored by adidas for everything once they launch next month.
Because the existing contracts mean nothing? The Yonex contract with Denmark is still pretty new for example (and a big chunk of it is the prizemoney for the Premier Super Series Denmark Open), let alone all the individual contracts players have with different brands. I think/iirc Axelsen just happenes to be at the end of his two year individual contract when Adidas came knocking ... Slightly overestimating their budget I would say
i am an ADIDAS die hard fan for their clothing and shoes. i am a badminton enthusiast/hobbyist too.
knowing that the brand will launch badminton apparels, gears, etc. makes me so so excited..
can't wait, can't get off my mind..
a racket and a shoe would surely top my wishlist once available in stores!!