That's true, they're just starting up, but the prices already make them seem like 'brand' name rackets O.o
I'll want to try a racket or two first, not to keen on buying something without personal input.
The problem is that it's very difficult to go upmarket once you've set your top end price without having some added benefits, like some amazing technology or big name pro-endorsement
Without big name sponsorship Adidas is going to have problems in the Asian market that is more susceptible to the influence of pro-endorsements and less keen to embrace 'the little guy' unless there is a price advantage.
So basically they have to price themselves high and hope for the best. They're hoping their brand has some leverage just because of the sheer size more than anything else.
When I swung them in store (while I was there to check out the Z Speed), they all felt like they have pretty "safe" specs, ie medium stiff, even balanced to slightly HH. Nothing extreme like FB or Z Speed.
My APP is excellent. Bulky frame but very manoeuvrable. Stiffness is slightly less than the MX-JJS.
I may have a lighter sample as my wet weight with ZM65 and G09 is only @ 95.76g so my dry weight is most likely 86g. Wet BP is around 290mm.
You know how rackets feel different when you change from nylons to feathers?
Well on most my rackets, the difference is not that huge but on the APP, it transforms into a totally different beast.
It's quite lively as well. In between Yonex and Victor but slightly more towards Victor. However that could also be due to choice of the strings as well.