through some connections (thanks, you know who you are! ), i got a channel into the masterminds behind Adidas' venture into the badminton market.
before i talk to them, i'd like to gather some questions from BC members here. what questions do you want to ask Adidas about their new badminton products? why? what? when? etc. etc.
Why enter the market now?
Is this a fully committed effort?
What sort of market share are they targeting for the next couple of years?
Is their brand identify coupled with their money the main reasons if this is a successful launch?
Will their prices be competitive in comparison with other leading (and more established) badminton brands?
Hey all,through some connections (thanks, you know who you are! ), i got a channel into the masterminds behind Adidas' venture into the badminton market.before i talk to them, i'd like to gather some questions from BC members here. what questions do you want to ask Adidas about their new badminton products? why? what? when? etc. etc.
1. What technologies are they going to bring into the rackets and apparel especially shoes?
Any inside info / mini review on how the adipower pro and adizero pro play? And any hint at rough UK prices?
F1rst come on, are you trying to lead me up the garden path? Having just told you I'm working for adidas and then to give a mini review = lots of negative posts from the BC tuff crowd. No I'm afraid you'll have to wait for the official review from Kwun (which I'm sure he will do at some point) or the opinions from those not linked to adidas badminton. What I can tell you is that, in my opinion, players are going to get a lot for their money.
Unlike other established brands such as Yonex and Victor who started off as a small local company and grew larger and larger to what they are now, Adidas is basically entering as a big boy. While there are still many small brands struggling and fighting to take a share of the left-overs from Yonex and Victor, Adidas is like baking their own pie and not worrying about who will steal a share from them, because they have more than enough cash generated from their other well-established business to support and grow this baby.
My questions to Adidas are:
1. WHY badminton??
2. how big do they see badminton compared to football?? they might say badminton is estimated as just 5% of what they are earning in football. but i want to know, even they are laughing at my question.
3. as for Adidas, when money is no subject to a new business, what limitation do they face in taking over the badminton market? How do they see Adidas in badminton 5 years later? Will they work with or even acquire any existing brand to reduce cost and competition in the long run?
Last edited by winstonchan; 01-24-2013 at 04:06 AM.
1. What will be their approach and how will the players benefit from their "late" entry?
2. Will they concentrate on shoes and apparel only?
3. Since Badminton players are one of the most under-payed sportspersons in the world, will a "cash-rich" company like Adidas change that by bringing in more money in to the sport, offering lucrative deals and higher tournament packages?
I want to know which professional players are they eyeing to sponsor soon. I heard Viktor Axelsen is with them? Will there be like a big contract included kind of like how other sports are? Also, I'm curious about question 3 that rahuldarga asked. Are they thinking of sponsoring any big tournaments soon?