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Thread: *New! Adidas Badminton
01-25-2013, 02:52 AM #188
Hey, people pay close to 300 bucks for an N90, so I suspect there'll be more than a few who'll pay 60+ for a top if it's well made and not the rubbish that you pay 35 bucks for.
I've been having a think about the marketing.
I reckon if they want to make a mark in SE Asia, they need to go big like LiNing did. I'm happy to be proved wrong, but it seems to me like Asian players are more personality driven than brand driven. Imagine if Li Ning didn't sponsor the Chinese national team, where would they be now? Nowhere.
They need to sponsor Korea, basically.
In the EU, sponsoring a few of the next generation of players is a good move, because they're a European company with a European aesthetic. There's also a market that is used to paying high retail prices whereas in SE Asia thats a fairly new phenomenon.
So basically, when they say "Adidas Badminton - All in." they better mean it or they'll go the way of Head and Wilson pretty quickly.
They need to 'Go big or go home'.
Last edited by Maklike Tier; 01-25-2013 at 02:55 AM.
01-25-2013, 03:37 AM #189
Heard someone else said addidas going to offer lee chong wei . is that true?
01-25-2013, 04:50 AM #190
01-25-2013, 05:08 AM #191
I believe, not only Adidas, other sport manufacturer will try to get hands on Dato LCW. Supposedly, Yonex will do whatever it takes to hold LCW. Dato LCW is Yonex brand ambassador that receive huge awareness from badminton fans, not to mention number of titles he won.
01-25-2013, 05:25 AM #192
01-25-2013, 07:58 AM #193
If you "dare" to ask, ask them something along the lines of:
"Badminton is a sport largely dominated by Asian players, professional and/or amateurs. How do you think they will react about you paying very low wages to Asian workers?"
And less harmful questions:
"Why did you choose badminton right now?
What can you offer the badminton world, when it comes to money, will you sponsor tournaments, how many players? Are you looking to be a dominant force, perhaps the biggest one, or will you just be another small time player? Will you try to influence the way badminton is going?"
"How do you feel about your competitors in the badminton market? Are they doing a good job? Are you willing to work together with some of them or do you work "Solo" ?
When will you be having the conversation with them Kwun?
01-25-2013, 08:13 AM #194
01-25-2013, 08:34 AM #195
01-25-2013, 08:35 AM #196
01-25-2013, 09:08 AM #197
Good opportunity for some top players to make more money.
01-26-2013, 12:23 PM #198
01-26-2013, 01:10 PM #199
01-26-2013, 04:50 PM #200
And for the second one, I was thinking about like how it is in some other sports, where players can have multiple sponsors. Let's say adidas want to sponsor some player but perhaps work some deal with some other brand so that while that player wears adidas clothing they still use that other brands raquets. That doesn't seem too likely, still maybe worth asking though.
01-26-2013, 05:37 PM #201
Somehow the blame will probably fall on the consumers again who want things "cheap"/cheaper all the time. At least that came to light in one program featuring a factory in Bangladesh producing for H&M. But when you look at the margin between the store price and what H&M is paying for it you know where the money got "stuck" .
Good question and one that will probably not get anything other than the standard respons ...
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01-26-2013, 05:53 PM #202
Adidas are considered cheap and tacky, and just about the single chavviest brand around (except for maybe Kappa), and I'm sure a lot of people wouldn't be seen dead with any of their products (especially the type of people who play badminton). I really don't see their badminton range doing at all well over here...
01-26-2013, 07:41 PM #203
what you mention later has got nothing to do with working with competitors. That's just how flexible sponsorship contracts are or aren't .
Last edited by amleto; 01-26-2013 at 07:44 PM.
01-27-2013, 05:37 AM #204
Anyone here know when Adidas will release these apparels in the US? I'm anxious to get a pair of their shoes!