as you probably guessed, strings are hard to make. it takes many years of experience, technology and machinery to make strings. afterall, we are dealing with hundreds if not thousands of tiny fiber encased in something as thin as 0.62mm in diameter.
aside from a handful, most brands (even large ones) get the help of a OEM to make strings for them. we know that (some) Li-Ning strings are made by Ashaway, some Victor strings are made by Gosen, and we do know that, with their many years of expertise, Yonex do manufacture their own strings (at least most of them).
from what we can see being offered by Adidas, it is not possible for them to come up with their own factory, so they must be OEM'ing this to their own design and specifications. but there is always some DNA of the original OEM shown in various aspects. be it the location of manufacturing, the packaging, the technology, or just simply the product lines. can you tell from the above who is manufacturing the strings for Adidas?
They're trying to bring hybrid stringing to badminton! Haven't seen any cases where this made a good difference though.
But .72 gauge! Damn!
Yonex unstrung thickness is much more than advertised, so perhaps these are advertised at the unstrung thickness? Iirc BG80 was actually 0.72mm unstrung Then again that would be going against the grain (since the Zymax are now also measured at a strung tension), and in a hybrid combo it might make some sense to have something that thick ...
That would make their .66 one pretty damn thin! :O
Exactly what I was thinking so made a slight edit . But the difference in strung and actual thickness is probably less, the thinner the string ... Let me see if I can dig up the thread around here ... BG65 was like 0.75 unstrung
Frankly I don't really care about there equipment but more interested to see how they will commercialize and perhaps help professionalize badminton a bit further ...
That's what I am most interested as well. I don't play much anymore to be really buying any Adidas equipment. I hope they will help the sport grow a lot.
On a side note off topic: That leads to a recent article from BWF talking about recent gains in commercialization of the sport. http://bwfbadminton.org/news_item.aspx?id=70576 So hopefully with Adidas as a sponsor, that will bring more attention to the sport and we will be more recognized globally.
So, au contraire some of the bc expectations (of complete French NT sponsorship), French #1 player Brice Leverdez has switched from Babolat to Wilson. Winning the recent French Nationals with the Recon BLX (possibly 2013 edition) ...