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  1. #1
    Administrator kwun's Avatar
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    Default Viktor Axelsen - all in for my new sound

    young and new style marketing from Adidas. pretty cool stuff. out of the box and a departure from the traditional.


  2. #2
    Regular Member demolidor's Avatar
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    Out of the tried and true box? There is nothing innovative about it but I guess it has brought badminton to the 20th century of advertising ""

    Good thing you are the admin: it's Axelsen, not a Swedish Axelson

    I guess this is the original?

    Last edited by demolidor; 04-17-2013 at 01:05 PM.

  3. #3
    Administrator kwun's Avatar
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    ops. fixed the spelling.

    the video you posted. interesting. i guess that's one of the earlier variations. mine is supposed to be the final one.

  4. #4
    Regular Member demolidor's Avatar
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  5. #5
    Administrator kwun's Avatar
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    Quote Originally Posted by demolidor View Post
    Out of the tried and true box? There is nothing innovative about it but I guess it has brought badminton to the 20th century of advertising ""
    yeah. out of the traditional badminton marketing box. can you imagine Yonex/Victor doing this?

    i have to say though that the Federer video is more viralable than the Adidas one.

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