young and new style marketing from Adidas. pretty cool stuff. out of the box and a departure from the traditional. [video=youtube;__-dFFloOuk]http://www.youtube.com/watch?v=__-dFFloOuk[/video]
Out of the tried and true box? There is nothing innovative about it but I guess it has brought badminton to the 20th century of advertising "" Good thing you are the admin: it's Axelsen, not a Swedish Axelson I guess this is the original? [video=youtube;Bvg8nYAeovQ]http://www.youtube.com/watch?feature=player_embedded&v=Bvg8nYAeovQ[/video]
ops. fixed the spelling. the video you posted. interesting. i guess that's one of the earlier variations. mine is supposed to be the final one.
yeah. out of the traditional badminton marketing box. can you imagine Yonex/Victor doing this? i have to say though that the Federer video is more viralable than the Adidas one.