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  1. #1
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    Question Yonex "Research" Has no Standard?

    So I was curious about the properties between nanopreme and nanometric so I decided to open up the Arcsaber FB and Voltric 80 and their "technologies". I came across this: Name:  Yonex Nanopreme.JPG
Views: 840
Size:  65.9 KBName:  Nanometric.JPG
Views: 756
Size:  51.4 KB
    So what is Yonex's standard for their supposed "technology"? The numbers for Nanopreme are different on the Arcsaber FB description and the voltric 80 numbers. They can say whatever they want and present to us (the consumers) anything they want even though there may not be much proof behind it and are solely made up for marketing purposes.

    Sources:
    http://www.yonex.com/sports/badminton/products/badminton/racquets/arcsaber-series/arcsaber-fb/


    http://www.yonex.com/products/badmin...b=Technologies

  2. #2
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    Quote Originally Posted by Justheretoplay View Post
    They can say whatever they want and present to us (the consumers) anything they want even though there may not be much proof behind it and are solely made up for marketing purposes.
    I highlighted your word above. All manufacturers in all walks of life do this, it's to sell products. I work with Sales, Marketing, and Engineering. I see it on a daily basis, majority of what you see in print and on products are meant to be vague. In print, give your product the advantage over the competitor but make it so it is hard to prove otherwise.

  3. #3
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    they don't use new words to describe their products, they're dead as a company/brand. they can't always coin new words or come up with new materials or lay false claims or lie any more than they're legally allowed to, so they twist and mix-and-match the limited info they have and limit our scope of discovery to successfully sell their products
    right, mater?

  4. #4
    Regular Member arfandy's Avatar
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    most of these giant well-known racket manufactures (Yonex, Victor, LiNing, Gosen, Dunlop, Kason, etc) only rely on professional players to use their product, hence boost up the sales. When i buy racket, i mostly concern about brand (which ensure that the racket is durable enough to survive at least 1 year of uses), and basic specs such as BP & stiffness.

  5. #5
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    I don't pay any attention to the marketing of products and only review based on feel.

    Despite all the new so-called technology introduced into rackets over the last 30 years, in general the average player does not hit the shuttle any harder or better.

    Paul
    www.badminton-coach.co.uk

  6. #6
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    they can't always coin new words or come up with new materials or lay false claims or lie any more than they're legally allowed to,

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