Firstly the product is: http://drscholls.ca/en/products/treatments/odour-wetness/odour-destroyers-all-day-deodorant-powder Who it's for -Sweaty feet -Smelly feet -Want more comfort -Reduce the need for fancy socks Spray or Power -POWDER and here are the reasons -Better coverage (easier application and more even coverage) -Thicker application -More product per dollar -Very little odor from the product My Story -Quite sweaty feet -Feet smells due to sweat -Socks become very wet and uncomfortable My Results -I use every morning -Feet don't smell anymore -Sweat has been greatly reduced -Long lasting comfort when playing badminton/sports -Reduces friction of feet/socks/shoes during gameplay -I've tried different expensive socks, they all don't compare to this product