The Adidas range extends down the line, but my fear from my studies of the badminton market this year, is that it's predominantly (outside of China) driven by quite parochial 'me too' ism, with a big slab of the market very un-evolved and still caught up in basic idol worship to drive their purchasing behaviour.
I think sponsoring a lot of up-and-coming young players is a good way of getting new players and younger players away from the Yonex vernacular, but they seem to be relying too much on their global 'reputation' as a brand with traction in other sports to drive their overall brand acceptance in this new field of badminton.
Without looking at it too hard, I seem to think that they should've thrown a lot of cash at taking the Korean team away from Victor to cement themselves in the sport (much like LiNing did with China) but I'm not sure if that's part of their longer term strategy or even on their radar at all. Assuming it's even contractually and culturally possible.
At this stage as far as I can ascertain, Adidas has two things on their side - the younger cashed-up market, and those that are hungry for something new (or at least, are aspirational in terms of western brands and their perceived value system).
Agreed. If Adidas is really all-in, then they should use their big pocket and try to do what Li-Ning did. Adidas is huge and they can easily outbid Victor, Yonex, or Li-Ning. The badminton market is big enough for Adidas to be in, but the question is whether they're willing to make the necessary investment to play ball.
Exactly what specific prices are we complaining about here ? The prices I've seen are all pretty reasonable compared to the latest Yonex and local Victor prices ... In particular the midrange stuff is dirt cheap (the P800's & Co.). As for the top range, iirc the Adipower Tour was ~135 euro incl. ~20% tax so for all you non-EU lucky b*srtds that's ~$140USD even at this high euro rate (of 1.3USD:1EUR)
Also as stated before Adidas Badminton is not Adidas and their big pocket but run by a HK based licensee that also runs the Martial Arts line ...
Just comparing that $140USD to some rackets at our favorite HK stores it doesn't sound all that cheap anymore (pretty much on par once you factor in shipping as well) and the Tour is not even the top of the line price. But this is just based on the Adidas prices at that French store which is not exactly known to be cheap (not expecting prices to be [much] cheaper elsewhere though. Also this is hardly Li-Ning level)
sorry to dig this thread out.I know you have the victor mx60 as well. can you please do a comparison between AdiPower Tour and Victor MX 60? I played mx60 before but not sure to get a APT or not. thanks
Nah I didn't feel any bad vibration. The damping is fine - it's not like its a MX80 or anything where you feel every hit rattling your teeth.
Cheug also mentioned he'd like abut more weight in the head, but he should be trying the precisions for that - they're the head heavy ones.
I'm looking into treating myself a new racket (I certainly don't need any more) and the APT is the pick of the bunch from the Adidas range and I spent an entire evening trying them all. The APP is a stiffer and heavier overall Tour (nice but a bit too much for my ageing shoulder), and the Precisions are Adidas take on the Voltrics.
The AdiPower Tour is the pick of the bunch for me though. I was instantly at home with that thing.