For the first time the All England had live scoring. It still didn't have a dedicated website, with just sporadic reports on the baofe site. Despite this on Saturday at the semis they were reporting 7 million hits on the site, with probably as many again over the semis and finals. Even given that the unique visitors were only a fraction of this does this not present significant advertising potential and if streaming online coverage could be sold, interviews, highlights etc, a massive potential income. If just 10,000 fans paid $10 for such a package this could be plowed into the prize money, doubling it!
