Results 171 to 187 of 390
05-25-2005, 01:03 AM #171
Originally Posted by Super~ME!
You should post your idea to another thread in this forum "What would you want to improve Badminton" posted by Smiley.
05-25-2005, 12:00 PM #172
only if the cost of the shuttlecock can be reduced .
05-25-2005, 01:03 PM #173
Originally Posted by FEND.
05-26-2005, 03:22 AM #174
perhaps hollywood should make a movie whether as topic or big mess of it to get attention..with the big international stars and on the trailers...show off to the masses the fantastic shots (OUT OF THIS WORLDLY) that players are capable of....repetitively as in first time viewers will see it and say "Holy Sh*t..you can do that?!" and yes...we do it fairly regularly
remember the WW2 soccer movie with pele? michael caine and sly stallone? they did feature int'l stars also...i think it helped promote a lot to the rest of the world(VICTORY 1981 movie)
or at least plant a few badminton playing scenes in movies with the FANTASTIC SHOTS!!!
am pretty sure lots of actors is game for it..didnt we read paul newman,dicaprio and jet li playing?
here in the philippines..many many actors/actresses are playing it regularly....so it becomes a hit faster with the masses...also universities is starting to get serious with their teams...thus more young kids are motivated to play
Last edited by badplayer2004; 05-26-2005 at 03:30 AM.
07-11-2005, 01:51 PM #175
[QUOTE=taneepak]I think Yonex or for that matter many others know about the North American market potential. I think they are wise not to throw money down the drain. Their investments are based on very sound principles. The money-investments-go where there is an established market. QUOTE]
I am confused on why Yonex not responsible for the Promotion of Badminton Sport??
It "owns" larges portions of the badminton sports and Racquets
Yonex sales of 32,915 million (32,915/110 = $299.2 million USD) , Please tell me who provide say 1 million USD to the price of badminton competition??
Data from March 2005 financial report (Yonex is a public trade company, )
Page 9: Line 2
Company Net sales of 33,318 million Yen (+5.3% year on year) Profit 2774 Million Yen
Sporting Goods division
Net sales of 32915 million Yen ,Operationg income of 2717 million Yen
Where Yonex spend money
Page 7 line 5
13 directors : 125 million yen
3 dutitor : 9 million yen
Dirctors : annual payment 220 million yen
Autirors : annual payment 30 million yen
Capital reserves 2005 7,483,439,000.00 yen
Retained earnings begin 2005 19,736,203,000.00 yen
Increase retained earnings net income 1,314,397,000.00 yen
08-22-2005, 08:17 AM #176
Congratulations to Tony & Howard for winning WC2005 MD Title
As I mentioned in my previous posts in this thread, this is a very good start to popularity of badminton in the USA. Media, US Government, Yonex are now opening their eyes, brains and more importantly, their wallets, to boost this sport. The WC2005 MD title won by Howard and Tony is a solid proof to the US nation that badminton is no backyard game played by ladies on sunday afternoon.
WELL DONE USA BADMINTON TEAM. KEEP IT UP & GOING !!!
08-22-2005, 11:17 AM #177
IBF wants women shuttlers to add some fashion appeal 2 hours, 41 minutes ago
ANAHEIM, United States (AFP) - The International Badminton Federation is calling on its female athletes to wear more glamorous outfits, complaining that the traditional style of dress is too old fashioned.
Speaking during the finals of the World Championships in Anaheim on Sunday, IBF deputy president Punch Gunalan said he wished the women shuttlers would dress more like Russian tennis star Maria Sharapova.
"We are too old fashioned," Gunalan said. "Nowadays the girls are becoming a little better dressed.
"We need to be in the fashion world. So we would like to see players wear more appealling clothes to the public. By appealling I mean use it for everyday use. So when people walk around they would want to wear it.
"Unfortunately we ar¥e far away from that. Let's take Maria Sharapova. Look at her tank tops. It is pretty."
New Zealand bronze medallist Sara Runesten-Petersen said she is in favour of anything that will attract more fans to the sport as long as it isn't forced on them.
"I wouldn't mind it. I can't wear skimpy tops because of my shape but some of the girls have beautiful bodies so there is nothing to hide," Runesten-Petersen said.
"Lots of girls wear skirts and skimpy tops why not when they play sports?
"I wouldn't want to play in just a bra but a (tank) top is fine.
"Why not when you are a girl, look like a girl. But it should be up to the individual and not enforced."
Olympic champion Zhang Ning, of China, said has no objection as long as it is done tastefully.
"It is acceptable to me," said top seed Zhang. "The tank top is alright, just not the string top."
Men's singles champion Taufik Hidayat, of Indonesia, said flashier outfits are "a good idea."
The IBF's attempt to popularize the game to a larger audience was evident by the use of scantily-clad cheerleaders during the breaks between matches on Sunday at the Arrowhead Pond arena.
"Our target is to promote the game to the audiences," Gunalan said.
Gunalan said he is talking to clothing manufacturers like Adidas and Yonex about coming up with some new ideas.
"There is too much monopoly right now for one company, Yonex. We need to get companies like Reebok, Nike and Adidas involved," Gunalan said.
i didnt knew gunalan is so fashion tuned
08-22-2005, 11:40 AM #178
well, to expediate popularity with shortcut like modifying fashion, it helps a bit as s_x sell so to speak. However, IBF shouldn't rely on it too heavily. We know golf is popular and golfers wear pretty tame apparels. In tennis, i find men's badminton top and shorts are more flashier than men tennis players.
08-22-2005, 11:59 AM #179
I find the comment about Nike, Addidas and Reebok kinda funny actually. I mean, sure, if they got into badminton, that'd be great because they're huge companies with the financial and historical backing to make drastic changes on the current situation.
You know, most of the time, it's some sorta badminton federation who is encouraging the pushing here in Canada. Usually it's done through tournaments or a few dedicated badminton places... but lets say, here in montreal, most badminton groups (clubs) are a ragtag bunch with no central mind. Basically, it's free courts for anyone.
While court time may definately appeal to existing players, finding the next generation players is indeed a lot about marketing. I don't want to get into the whole ***-sells issue, but lets just say that I think in large part the primary source for parents finding a sport for their kids, that being the sports store ("What am I gonna get Johhny or Julie for her birthday?") need to get their acts together if they want to promote this kinda thing. There are a lot of parents out there (the kind who don't really play sports, or who maybe played something when they were younger) who really do just walk into a store and sorta browse. If all the advertissments are for soccer, basketball, baseball, etc... what can we expect?
Locally here in montreal, Sports Experts publishes this little free 'sports magazine', and this month's issue actually had a 3-page article about badminton! It's a great start. Unfortunately, the people who put together the section in my opinion don't know all that much... for example, they had a photo of prep position for a short forehand serve ... and a SEPARATE photo for the prep position of the long forehand serve. (Lol, it's the SAME THING!)
But anyway, I digress... my point is that the other sports in north america especially are already in cycles of marketing-- the tournaments are out there, they are on television, in the newspapers, so people want to buy into those sports, so the stores carry it and thus you have advertissments all around from different stores competing for the client to get gear from their shop.
Badminton's problem in north america is that it's got a broken cycle at best. We have the tournaments, yes-- but the television coverage isn't there, so the layman's impression of badminton is still 'backyard style'-- and so what's the incentive to buy into it? And without inventive, how is the store supposed to make any money, what's THEIR incentive to advertise badminton more? And without more marketing on the storefront, awareness is just so-so, and badminton ends up being that section of the wall with a bunch of rackets that none of the employees know anyhting about.
In that sense, maybe you do need someone like Addidas, Nike, Rebok, whatever. Maybe not to make rackets, but lets say shirts or shoes... or hell, if a phone company like Rogers can sponsor tennis (what's the relationship between Tennis and telecommunications?) what's the diff? Just like what's the relationship between F1 cars and beer? Lol.
I agree that we need yonex to push the bar, but at the same time, I don't think we should rely on them. I'm not saying this from the perspective of monopolies or whatever, just the general opinion that it's usually bad to rely on any one entitiy for everything because then there is a lot of stagnance in terms of innovation.
In my opinion, events like those "Knight To Remember" tourneys by Black Knight are the kind of thing that people should be doing... Yonex in my opinion doesn't do enough to get the next generation players out, they tend to in my eyes be the sponsors for the greats. Anyone can try and sponsor a great player. That's the thing about commercial entities-- they want it for the marketing benefits.
But what I want to see is a company that will do community stuff, a company that will sponsor even the BAD players. (Within reason of course.) I just mean all those schools out there, high school level, college level, whatever, the levels where players are picking up a racket for the first time. Too many companies have too much emphasis on making killer players-- when, i think, they may have a lot to gain if they were to tailor more to try and attract a 'home crowd' first off.
All those supersports out here right now, they started off small too-- basketball started in a plain gym with a fruit basket. Yadd yadda. The problem with badminton in north america is that in most cases it hasn't had the chance to have that 'childhood', and yet, the companies are trying to push the mature image right off the bat.
In asia, this may be possible... but north america is a different ballpark.
08-22-2005, 03:15 PM #180
Yes, making clothing more everyday friendly would be the ABSOLUTE BEST IDEA for advertising badminton.
We all know basketball players and fans walk around wearing basketball jerseys and the same goes for football and hockey fans. Why not make it easier for badminton fans to walk around in badminton clothing? Particularly donning the colours of China perhaps and even having "D Lin" on the back
The idea of changing badminton clothing to have more everyday appeal is the greatest idea in terms of American advertisement. I'm very glad that article was brought upon me.
I'm gonna remake another thread and point this out because I find that it is VERY important.
08-29-2005, 10:03 PM #181
i agree with you sir!!!!
it is true!!! badminton is not likes any big earner sport that attract big name sponsor you have mention, like here in our place and i consider it before i learn the true sport for me, its girly games and childs backyard games which i definitely disagree now i fell sorry now for my self that i learn it almost later of my age..Originally Posted by kwun
09-18-2005, 05:26 PM #182
Originally Posted by jamesd20
09-21-2005, 09:49 PM #183
i think that badminton shouldnt get bigger becuz wen it gets bigger u wont feel as unique wen u play it. when i play badminton i feel unique and i feel proud of being able to play badminton. but wen it gets bigger u wont have that feeling anymore and ull just be part of the crowd. so i think it shouldnt get as big
09-22-2005, 12:45 AM #184
IF we can get major players in the sports apparrel/equipment scene to get more involved then things might take off for badminton. Imagine Nike or Addidas heavily promoting it using their multimillion/billion dollar marketing strategies
09-22-2005, 04:10 PM #185
Originally Posted by samtruong200
Anyway, you just have to think of all the things badminton could have if it is popular. The type of environment you live.
09-22-2005, 09:55 PM #186
yea i kno but i still think that badminton shouldnt be getting any bigger. wen it gets bigger then more conpetition and dats just harder for me and when you get good it doesnt even mean anythin anymor cuz theres ull just be put into another group
09-22-2005, 10:31 PM #187
Originally Posted by samtruong200
If your objections against badminton getting bigger are 1) it makes you less unique and 2) makes it harder for you, then it really shouldn't matter to you very much if Badminton gets bigger because 1) you can always find a sport that is obscure and therefore make you unique as one of the only few to know about it and play it. 2) you can always play with weekend athletes or beginners, that way you will always have an easy time playing against them and also, you will never run out of people to play with because with badminton getting big, there will be more and more people trying it out, no shortage of beginners for you to play against.
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