Results 239 to 255 of 390
04-22-2008, 06:20 PM #239
I agree with AZbadman that Gatorade and any other company that seeks exposure to the Asian market should take note of one of the world's fastest-growing sports. They should recognize, too, that the sport's rapid rise in the US as well and find it worthwhile to pitch to badminton and other net game players. I think I will start writing to them today.
04-22-2008, 09:31 PM #240
05-31-2008, 02:37 PM #241
Tennis is a personality-driven sport and you've got colorful characters like Safin, Nadal, Federer, the Williams Sisters and Sharapova who raise interest in the game. Sad to say but badminton players just aren't as diverse as tennis players because the champions all hail from the same countries. Plus, you've also got the *** Factor because a lot of tennis players are ridiculously good-looking and easy on the eyes whilst badminton players aren't as hot.
Tennis derives most of its revenues from television and they've got tons of money poured into the sport from diverse sponsors like FedEx, AmEx, Garnier, L'Oreal, Rolex, Mercedes Benz and others. Badminton doesn't know how to market itself enough to attract non-badminton specific sponsors.
05-31-2008, 03:40 PM #242
Your points are well taken, however, the sport seems to be catching on in E. Europe, esp. with the establishment of the IBF training ceners. Badminton has it's share of personalities, too (Hidayat, Dan, Gade, Jonassen, Xie XF, etc.. It's just that many of them don't speak English, a big marketing disadvantage. Also the sport needs more "badboys" and juicy scandal. That we don't hear more about players' lives off the court is possibly due to the fact that at the international level, the sport is viewed more as a team and not an individual sport. The athletes compete for their country, rather than huge purses. That would certainly change when bigger prizes are offered in the future.
05-31-2008, 03:57 PM #243
secondly, money come first, then the good looking players not the other way around. I doubt good looking teens growing all wanted to be tennis players. Modelling makes just as much with less work.
05-31-2008, 10:57 PM #244
Second, I'm not saying that good-looking people all want to be tennis players, I'm saying that it certainly helps tennis gain a wider base because of the attractiveness of its players. Tons of people who can't tell the difference between a slice and a lob tune in to watch tennis just to see a glimpse of Maria Sharapova in a short skirt. The WTA and the ATP know this and they actively use their bombshells to promote the popularity of the sport.
The ATP and the WTA also have people in charge who come from marketing backgrounds. Etienne DeVilliers used to work for Disney and prior to that, McKenzie. He knows what he needs to do to promote the sport in a larger context. Same goes for Larry Scott. Maybe badminton needs people in charge who aren't so myopic in their focus.
05-31-2008, 11:02 PM #245
06-03-2008, 07:37 PM #246
06-03-2008, 07:40 PM #247
06-03-2008, 08:02 PM #248
Tennis is a personality-driven sport and you've got colorful characters like Safin, Nadal, Federer, the Williams Sisters and Sharapova who raise interest in the game
are tiger wood, nadal, federer, williams sisters, sharapova colorful characters without tennis and golf?? they are somebody because of tennis/golf, they are nobody without tennis and golf
Last edited by cooler; 06-03-2008 at 08:05 PM.
06-03-2008, 08:12 PM #249
yes, golf and tennis are popular because of it's a rich man sport..
but pw2002 says it's because of players personality.
question now is, why golf and tennis is for the rich?
I can find you 1,000,000 beggars, pimps, theives, killers with special personality and characters
I can also name u 100 billionares who are not pros in tennis nor golf.
How come they are not popular?
06-04-2008, 06:51 AM #250
LoL. I never knew that tennis is only for those wealthy people..
I do know that tennis pro's have a huge pay check.
Badminton just has this feel that says it is a slow pace game. Those who never watch or play competitive badminton wont know how fast it actually is. Some of my friends think that it is just a game of getting the shuttle to touch the floor.
Cooler, if I am not mistaken.. there are no 100 billionaires in the world. Only as much as 70+. =D
06-04-2008, 07:13 AM #251
06-04-2008, 07:14 AM #252
06-04-2008, 07:18 AM #253
btw i think pw2002 is trying to say that federer,nadal,sharapova etc make tennis the way it is. tennis players shape the outlook their game gives its audiences. that is why people like tennis, because of the players in it.
badminton on the other hand, apart from being dominated by asian players, does not have the "appeal".
06-04-2008, 07:19 AM #254
indonesia has a lot of billionaires too... in terms of quantity though, not value.
06-04-2008, 07:46 AM #255
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