Results 290 to 306 of 390
02-10-2009, 07:26 AM #290
02-10-2009, 07:30 AM #291
Dwindling pool of fun In contrast, we can see that the pool of funds is now being widened (and not reduced BTW) with the inclusion of Amway and perhaps Pertamina as possible sponsors of the National Team.
And some players like Alvent Yulianto/Hendra A. Gunawan chose to be independent as they have also managed to secure sponsorships (which I believe is not from Yonex) that allow them to compete internationally and hopefully pave ways for their future as coaches.
It's an open market and Yonex is now beginning to lose out as they have lost their monopoly of the national associations (with 2 gone already) their rivals (Li Ning and Victor).
02-10-2009, 07:58 AM #292
U, I'm yet to see a sport in which the players' lot has improved because they remained hogtied to a national association. Look at (field) hockey - that's a sport in which national associations run by fatcats have put paid to any hope of progress.
Conversely, I'm yet to see a sport in which the players' lot hasn't improved because they turned 'professional' and went about their own careers with an international body overseeing just the calendar, the rules and the rankings. Look at golf, tennis, (the real) football, basketball, chess, and what have you.
Sure, the ATP and the NBA are drowning in TV money.
But do these bodies handle the players' careers?
They manage the game and not the players' incomes.
And that's how it should be for badminton too.
And who would argue that the ATP and the NBA were born into money?
It's individual players that made the associations what they are today.
A few years down the line, we could see that happen in badminton too.
Nah, change that 'we could' to 'we will'
02-10-2009, 09:42 AM #293
Alvent-Hendra gets some sizeable money outside the National team. Flandy-Vita will too... Candra with whomever his partner shall be too... Taufik too... Alamsyah, Andreas Adityawarman, Bandar Sigit, Budi Santoso, Ahmad Rivai, Fauzi Adnan, Anggun, Endang, Rani, etc. will also get sponsorships from various brands... thus... ENLARGING the POOL OF FUNDS...
Even until today the BIG BIG drawback of the 'collective contract' system is: the division of money for the National Team players. And this 'collective contract' actually LIMITS the pool of funds for a Natioal Team... For example: if the total Yonex contract is US$100,000... and the National team has 1 MS, 1 WS, 1 pair of MD, 1 pair of WD, 1 pair of XD...
Here's a typical way of dividing it... by ranking or by reputation!
1 MS excellently ranked ....$50,000
1 WS medium ranked .......$10,000
1 MD highly ranked ..........$25,000
1 WD terribly ranked .........$5,000
1 XD medium ranked ........$10,000
Now... what if all 5 players/pairs in 5 categories are excellently ranked???
1 MS excellenty ranked ...$20,000
1 WS excellently ranked ..$20,000
1 MD excellently ranked ..$20,000
1 WD excellently ranked ..$20,000
1 XD excellently ranked ...$20,000
The total is still $100,000
Communism!!! Everyone equal [sounds fair], but in a lower level of prosperity for the excellent ones! It is obvious the Yonex 'collective contract' system limits the ability of INA's National Team's management to reward the excellent players they have...
So... it is better to be mediocre but stay in the INA National Team for a long time... This is exactly what happened in INA in the past few years... Terrible!
I think with Indonesia embarking on the path of individual sponsorships sometime next year... following the footsteps of Denmark, England, France, Hong Kong, etc. .....China, Korea, and Malaysia might want to reconsider their stance on using the 'collective contract' method...
02-10-2009, 09:49 AM #294
Excellent illustration, Krisna!
Your point on long-term mediocrity paying better than short-term excellence is quite disturbing. It highlights how commercial interests are corrupting the sport from within!
02-10-2009, 09:56 AM #295
Yao Ming is hired by the Houston Rockets, which is a franchise (again, the concept of money-making organization) and a team of the NBA.
02-10-2009, 10:09 AM #296
02-10-2009, 10:11 AM #297
02-10-2009, 10:12 AM #298
The fact that the "peanut" sum of money given by Yonex already allowed INA to win a Gold Medal in every Olympics since 1992 makes you wonder the impact that private sponsorships will have on the sport itself! Both the sponsors and players will benefit because larger pool of money will be circulated and consumers too benefit because they are exposed to more products (not only the great YY ).
I strongly agree with Krisna that individual sponsorship of players will have to start in INA, starting from the independent and perhaps club players. This will ensure that they stay committed to the sport and still contribute to the greater good of INA's badminton and the future as well.
We have seen that local companies like Astec, Tetra Pak, Alfamart, Gudang Garam, Jawa Pos, Djarum, and now Amway and Pertamina have committed to sponsoring the domestic badminton circuits (including the two annual international tournaments: Djarum Indonesia SS and GGJP Indonesia Int Challenge). The Walikota Tarakan Open which was just concluded last week had a prize money of about US$18k -- more than the standard of an Int Challenge tourney. Hau-Ge also mentioned that Pertamina is even willing to sponsor another GP Gold tourney in Indonesia, starting next year Such is the level of enthusiasm by our local companies.
This trend will continue and with more prize money being offered domestically, club (and non-Pelatnas) players will be more motivated to give their best in trainings and tourneys.
I can't see any reason why INA badminton will not benefit in the long-run, with the emergence of more private sponsors
02-10-2009, 10:21 AM #299
The only driving force that counts is television revenue, not sponsors. Television revenue is in turned driven by TV viewers who are interested in watching the game. Sponsors in major sports that have huge TV revenue stream outbid each other to broadcast the games. Badminton is not there yet, far from it.
In today's badminton, revenue from television has not jumped by leaps and bounds. In fact TV revenue in badminton pales in comparison with the money sponsors like Yonex and governments like Malaysia put in. Until and unless the TV revenue stream becomes really big, independents and national associations in badminton will have to fight for a piece of a "zero-sum-game" pie.
02-10-2009, 10:35 AM #300
Again, are we talking about the "same piece of pie" from Yonex alone because clearly, they are not the only company who has the money and ability to sponsor badminton associations and tournaments????
Well, at least in INA, we are fortunate that right now, there's some proof that the pie is not as limited as what you mention No doubt, TV money will be an important source of revenue for any sport! But before we get to the level of million-dollar TV money, let's get down to the basics and fix the system that's so flawed right now with the collective contracts from Yonex
I believe that INA badminton is on the right track and we are managing the situation better and better each day. Under the leadership of the new PBSI management and their no-nonsense attitude, as well as the committment and enthusiasm shown by fans and local sponsors in INA, it will be foolish to assume that INA badminton WILL NEED TO RELY ONLY ON YONEX to thrive in the future
02-10-2009, 10:46 AM #301
02-10-2009, 10:54 AM #302
INA's DBL (Deteksi Basketball League), which is a recently launched basketball league for high-school students drew record crowds, esp in recent years and attracted sponsors like Honda and even NBA sent one player to grace the opening ceremony of the flagship DBL Arena in Surabaya last year.
Lo and behold...with the growing popularity of DBL, there comes the TV-money from Globaltv.
So, nothing is impossible in INA
Imagine if our local badminton circuit can be as lively as this high-school basketball competition Sponsors will be salivating to put their bids on players/clubs.
Current Sponsors of DBL:
Honda (main sponsor)
Relaxa (DBL official candy)
BNI (DBL official bank)
League (DBL official sportwear)
Prima (DBL official drink)
Proteam (DBL official ball)
GlobalTV (DBL national TV partner)
Very impressive I should say....
Last edited by badMania; 02-10-2009 at 11:00 AM.
02-10-2009, 11:14 AM #303
02-10-2009, 12:31 PM #304
02-10-2009, 06:39 PM #305
Let us look at this from the following perspective. The mother of all in sports popularity is mass media revenue, mainly of the visual type, i.e. TV. It is this "mother" that sponsors come onto the scene for a variety of reasons, like selling their name or goods or services. The ultimate size of all the total sponsors are determined by the size of the cash-cow inflow of TV revenue. When this has not increased having more sponsors will not increase the total revenue stream, only splitting it.
Back to the players who go independent. Independent players like the Danish and Hong Kong players are not fully independent in the way that Taufik is becoming one. Yes, they have separate and individual sponsorships but are still part of the national squad and enjoy the benefits and training resources of the national team. Taufik and other Indonesian independents are striking out on a different route-completely independent without having the vast training resources of the PBSI.
02-10-2009, 11:53 PM #306
Nike and Adidas ads for basketball help improve basketball overall! Makes it cool!
Nike and Adidas ads for soccer help improve soccer (football) overall! Makes soccer cool!
Nike and Adidas ads for tennis help improve tennis overall! Makes tennis cool!
...thus, we get higher TV ratings!
The competition between several strong brands make the sport [they focus on] even more noticeable! Thus... the pie will be bigger! This is what badminton needs! Not a stagnant piece of pie.
When Victor Badminton Equipment, Li Ning, Wilson, Head, Dunlop endorse more and more individual players, they will make sure the audience see them on TV in athlete specific ads [like Nike with Jordan, Adidas with Beckham, etc.]... THIS will make badminton cool! Yonex... so far are just too content in endorsing so many National Associations, they don't really bother endorsing the individual athletes within it with specific ads...
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