Results 86 to 102 of 390
04-20-2005, 09:52 PM #86
IBF & National Associations should be more proactive
Yes I agree that the IBF should be more proactive and help the mass media in disseminating badminton news, events, tournaments, etc, at the highest international level. The local national associations should do likewise at the local, domestic or even regional levels. They cannot afford to act only when approached or requested to.
Similarly, they should actively seek out the sponsors, sell their ideas, excite and constantly engage them. Those who are proactive will certainly do better than others who are lame. As suggested, these institutions should have a department or sub-committee solely engaged in churning out promotion and marketing ideas and interact with as many prospective sponsors as possible. Some already have but are not producing the desired results. Why?
The US and Japan are the world's biggest and second biggest economies. The best brains and entreprenuers can be found there in great numbers. However, unlike the US, Japan is almost a 'closed' society, homogeneous in many things especially in the Japanese language. Despite this Japanese companies have gone multinational, global and was the first to enchanted the world with its relatively cheap, yet high quality products. I think Japan would have grown much faster if it was well-versed in the English language. And herein lies the difference. Even then, Yonex managed to penetrate the world market and remained No.1 badminton equipment and sponsor for such a long time! No genuine US competition.
English enables the US to reach out to many more countries, cultures and people. And continued advancement in American technology in the mass media makes it even easier, more appealing and faster. So the US dominates in almost all of man's notable endeavours. Without US participation, there is a big vacuum. Therefore without US participation in world badminton, badminton could never hope to attain the popularity and glory it deserves, however you view it. It will always play second fiddle to big brother tennis.
I don't think even China and India combined, the two fastest growing economies in the world which are much more interested in badminton than the US, can ever replace or displace US influence. But if China and India decide to pour more money into badminton, it is at least better than nothing.
04-21-2005, 04:09 AM #87
a shortcut way is receiving support from a (or some) rich badminton fans . In vancouver, a rich software founder sold his company for 800 million, is building many soccer fields in vancouver, including one on the waterfront is in the drawing plan.
Current owner Greg Kerfoot purchases the Whitecaps and Breakers in 2003. Under Kerfoot the Men's, Women's and Youth teams come together to share a philosophy, logo, and name: Whitecaps F.C.
How did you become interested in the Whitecaps and Breakers?
[Greg Kerfoot] - I was asked by a friend who knew I was a community minded sports enthusiast to look at helping to keep the clubs alive. I had been aware of the situation but assumed, like most people, that great teams like the Whitecaps and Breakers would find new owners easily. My friend persuaded me that the teams were more likely going to fold if someone didn't step in. The reason I decided to go ahead is because I think Vancouver should have top flight soccer. I think it is good for the community, good for kids and good for players who need that next development level.
04-21-2005, 08:59 AM #88
A sport that is similar to badminton in many aspects, but more popular, is table tennis (almost everyone has heard of it and it is not in danger of being dropped from the Olympics). To study why badminton is not as popular as we want it to be, we can compare ourselves to table tennis.
1. Believe it or not, there is less money in table tennis. It may be sponsored by a big name like Volkswagen but the total prize money available is only maybe about half of badminton's.
2. Similar to Yonex, the equipment manufacturers (Butterfly etc.) are not big X-factor names like Nike or Adidas.
3. The domination by the Chinese is even more serious than badminton, but more European countries are in the fray (although it seems Europe badminton is also developing to more than just Denmark and UK). Chinese exports are also a norm.
4. It is a national-controlled (instead of individualistic) sport. Some people may be turned off by that.
5. There are no babes or hunks like Kournikova or Agassi.
6. It is also very passionately supported in some nations (Sweden, China, Japan etc.) but I imagine not as big as badminton in the big 5: Indonesia, Malaysia, Denmark, Korea and China.
There could be more similarities but you get the point. But what is the difference that makes table tennis more popular?
Is it the constant fast and furious pace of the ball? Whereas in badminton singles, sometimes the rallies are a bit boring.
Is it because it has been an Olympic sport for a longer period and therefore had more exposure?
Is it a class thing? Countries good in table tennis are China, Korea and European countries like France and Germany, countries that are strong and high-class and have lots of international clout. Whereas who are Malaysia and Indonesia? Even Denmark is not considered in the snob-class in Europe. (I don't mean to offend the rest of Europe here )
Or maybe the reason is that major table tennis tournaments are held all over the world with a reasonably fair distribution. Whereas in badminton, outside of Asia, only Denmark stages a 5-star or better tournament. Which means top-class badminton is mostly exposed to places where badminton is already popular.
04-21-2005, 09:46 AM #89Originally Posted by hcyong
04-21-2005, 02:56 PM #90Originally Posted by Mag
04-21-2005, 03:48 PM #91
One of the way to have more interactive with media and even spectators is to have a Off court interview right after the game with the players and also a press conference with the winner and of coz the loser. Like what other games like Basketball, Tennis , Golf , Motor Racing etc does.
04-21-2005, 04:55 PM #92Originally Posted by hcyong
In term of slowness, try golf, soccer, baseball, tennis, bowling, billards, etc which are all slower than TT but how come these sports are way more popular than TT in both participation and media?
Last edited by cooler; 04-21-2005 at 05:09 PM.
04-21-2005, 05:07 PM #93
I think that the terms Developed, Industrialized and Undeveloped are more appropriate to discuss "class". We can also use First World, Second World . . . etc.
04-21-2005, 06:20 PM #94
First off I think the dominance of Yonex probably is part of the problem more than part of the solution. We can't blame Yonex for this, they make sound business descisions, as they should! But I think IBF, national badminton organisations etc could do alot more to promote healthy competition..
Just as an indication of this we can see that the malaysian team mos likely got much better terms from their current Yonex sponsorship (after having had their previous contract with Gosen) than if they wouldn't hade signed for a competitor the years before!!
"Gosen's five-year deal was in the form of US$200,000 (RM760,000) and equipment which was said to be close to RM1 million a year but Yonex's deal is said to be far more lucrative.
Sunrise Sports promotional manager Alice Lee confirmed that Yonex has already submitted a proposal to BAM and is expecting a final decision by the end of the month. Singapore-based Sunrise Sports is the sole distributor of Yonex products in South East Asia, East Asia, India and Sri Lanka.
Although Alice refused to give further details on the deal, it is learnt that Yonex's total annual sponsorship (in cash and kind) will be worth close to RM2 million. "
also as many of the other posters pointed out.... Marketing is everything...
Exposure has to start with Players.. Players has to be seen, inteviewed, known to the public..
It's impossible to market "the game", to a wide audience.. What has to be done is to market one (or of course the ideal would be a two carismatic antagonists :-) ) Big name. If people dont' know any player they will not take interest in the game.. But on the other hand if they where interested in a player they would likely have an easy time to pick up on the rules etc..
Think Tiger Woods, Kournikova, McEnroe, Dennis rodman, David Beckham... here... It's not only the oncourt performance that counts.. marketing wise :-)
just some thoughts on this subject...
04-21-2005, 07:06 PM #95Originally Posted by twobeer
Last edited by cooler; 04-21-2005 at 07:14 PM.
04-21-2005, 07:07 PM #96Originally Posted by cooler
04-21-2005, 07:26 PM #97
Yeah, the whole "I know something, and now you try to guess" thing is, uh, a decidedly, uh, different.
04-21-2005, 07:32 PM #98Originally Posted by kwun
04-21-2005, 07:45 PM #99Originally Posted by wood_22_chuck
ex. in the past, scientists have been killed for saying the earth is round. Now, we dont think about falling off the edge driving to disneyland.
Last edited by cooler; 04-21-2005 at 07:49 PM.
04-22-2005, 03:41 PM #100Originally Posted by twobeer
04-22-2005, 04:29 PM #101Originally Posted by Jumpalot
1. rights to shuttlecock and court equipment names shown within stadium
2. rights to certain block of area of advertisment.
on page 23, ibf is free to advertise sponsors from other industry, including other SPORT EQUIPMENT MAKERS. Even allow logo of equipments not supplied by yonex on the court (clothing, racket, strings, shoes). I have many ideas but then i'll be working for IBF for free Surely ibf official knows more than a racket bender like me
Last edited by cooler; 04-22-2005 at 04:32 PM.
04-22-2005, 04:42 PM #102
Hmmmm ... if this postulation is correct, shouldn't we be lobbying YONEX instead of IBF?
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