China Open: Major Sponsor = Wilson?

[DinkAlot]

Very interesting, I was watching XXZ vs. Chen Jin and noticed the major sponsor is Wilson not Yonex. Anyone else notice that/comments why?

I just find it odd Yonex got beat out (some to speak).

[kwun]

yes. good observation.

in fact, the largest sponsor is the title sponsor, PICC.

also there are other advertisers, Victor, SOTX also have representation.

which i think is a good thing.

Yonex has exclusive sponsorship rights in all IBF owned events like the WC, TC, UC, SC, etc. other GP tournaments are allowed to have any sponsors. this is a good thing as that means more exposure for other brands. it is also smart for brands like Wilson to jump into the CO, as it is a 6* tournament, and held in a very hot Chinese badminton market.

[DinkAlot]

this is a good thing as that means more exposure for other brands. it is also smart for brands like Wilson to jump into the CO, as it is a 6* tournament, and held in a very hot Chinese badminton market.

Agree, this is good, we need more exposure for other brands.

[Wong8Egg]

Agree, this is good, we need more exposure for other brands.

I second that, badminton does needs more than Yonex to become popular.