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  1. #1
    Regular Member DinkAlot's Avatar
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    Default China Open: Major Sponsor = Wilson?

    Very interesting, I was watching XXZ vs. Chen Jin and noticed the major sponsor is Wilson not Yonex. Anyone else notice that/comments why?

    I just find it odd Yonex got beat out (some to speak).

  2. #2
    Administrator kwun's Avatar
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    Default

    yes. good observation.

    in fact, the largest sponsor is the title sponsor, PICC.

    also there are other advertisers, Victor, SOTX also have representation.

    which i think is a good thing.

    Yonex has exclusive sponsorship rights in all IBF owned events like the WC, TC, UC, SC, etc. other GP tournaments are allowed to have any sponsors. this is a good thing as that means more exposure for other brands. it is also smart for brands like Wilson to jump into the CO, as it is a 6* tournament, and held in a very hot Chinese badminton market.

  3. #3
    Regular Member DinkAlot's Avatar
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    Quote Originally Posted by kwun
    this is a good thing as that means more exposure for other brands. it is also smart for brands like Wilson to jump into the CO, as it is a 6* tournament, and held in a very hot Chinese badminton market.
    Agree, this is good, we need more exposure for other brands.

  4. #4
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    Quote Originally Posted by S4MadMan
    Agree, this is good, we need more exposure for other brands.
    I second that, badminton does needs more than Yonex to become popular.

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