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06-15-2007, 04:43 PM #1
What's wrong with the new BWF logo?
Here is the new logo for BWF
Some problems, I think:
1) no scalability.
as a logo, which many times, needs to be seen as 64x64 pixels.
which looks terrible.
a good logo, should be able to scale up, and scale down. Unfornately the new BWF logo does not have any scalability
2) no eye catching effect.
3) too detail, not simple and impacting.
4) better used one more color. Red, blue and white are the most used. If only red, it looks like directly converted from Indonesia national flag. I know the chairman of BWF is an indonesian. But badminton is a little bit beyond indonesia.
5) most important, nowadays, the logo word should be the same as the web site address, otherwise the logo should be changed to give information about the url. But bwf.com is not about badminton at all.
For example, PGA cannot get pga.com, so it applied for pgatour.com, then it changed its logo to:
other logos for references:
Last edited by 2cents; 06-15-2007 at 04:57 PM.
06-15-2007, 06:41 PM #2
actually, i think the scale down version can be done better.
the only problem i have with it is not that it looks horrible, but instead, now we look like Volleyball World Federation!
06-15-2007, 07:14 PM #3
i dont like it, to complicated and like u said not very scalable, hard to make small and visible. also i dont like the swishing thing, to much, could be simpler and still have a shuttle and be nice. also more colors to make it attractive.
06-15-2007, 07:18 PM #4
I have done betters one as a student for sure! this logo have various problem already mentioned.
06-15-2007, 08:57 PM #5
Kwun or any administrator/moderator:
Please replace the last image in my previous post with this one:
Note: the previous one cannot be displayed from outside link, that's the reason it looks like ghost image.
06-15-2007, 09:01 PM #6
06-16-2007, 12:03 AM #7
Badminton look so DUhhhhhh
06-16-2007, 01:01 AM #8
i think to be fair they've not exactly got an easy job - i mean - how do you draw a shuttle without detail - all the exampls shown are balls.
i don't think it needs the copy surrounding the world as this is illegible - perhaps make the BWF bit more central. overall i think it's not a bad job - similar to the old IBF one
06-16-2007, 01:21 AM #9
i am not particularly thrilled with the new logo too. scaling issues aside, since i am no designer, i think it is too similar to the old logo. could use a bit more color to give that contrast eye catching look. the shuttle should be bigger so that people can recognize what the sport is, even if the logo is small. but i guess, a good effort by the designer. i just dont like it that much. personal preference.
06-16-2007, 02:00 AM #10
I do not like the logo at all.
06-16-2007, 05:15 AM #11
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