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  1. #1
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    Default What's wrong with the new BWF logo?

    Here is the new logo for BWF



    Some problems, I think:

    1) no scalability.

    as a logo, which many times, needs to be seen as 64x64 pixels.

    which looks terrible.

    a good logo, should be able to scale up, and scale down. Unfornately the new BWF logo does not have any scalability

    2) no eye catching effect.

    3) too detail, not simple and impacting.

    4) better used one more color. Red, blue and white are the most used. If only red, it looks like directly converted from Indonesia national flag. I know the chairman of BWF is an indonesian. But badminton is a little bit beyond indonesia.

    5) most important, nowadays, the logo word should be the same as the web site address, otherwise the logo should be changed to give information about the url. But bwf.com is not about badminton at all.

    For example, PGA cannot get pga.com, so it applied for pgatour.com, then it changed its logo to:



    other logos for references:
    Last edited by 2cents; 06-15-2007 at 05:57 PM.

  2. #2
    Administrator kwun's Avatar
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    Default

    actually, i think the scale down version can be done better.

    the only problem i have with it is not that it looks horrible, but instead, now we look like Volleyball World Federation!
    Attached Images Attached Images  

  3. #3
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    Default

    i dont like it, to complicated and like u said not very scalable, hard to make small and visible. also i dont like the swishing thing, to much, could be simpler and still have a shuttle and be nice. also more colors to make it attractive.

  4. #4
    Regular Member yf19-sama's Avatar
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    I have done betters one as a student for sure! this logo have various problem already mentioned.

  5. #5
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    Default

    Kwun or any administrator/moderator:

    Please replace the last image in my previous post with this one:



    Thanks.

    Note: the previous one cannot be displayed from outside link, that's the reason it looks like ghost image.

  6. #6
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  7. #7
    Regular Member Blurry D's Avatar
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    Badminton look so DUhhhhhh

  8. #8
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    i think to be fair they've not exactly got an easy job - i mean - how do you draw a shuttle without detail - all the exampls shown are balls.

    i don't think it needs the copy surrounding the world as this is illegible - perhaps make the BWF bit more central. overall i think it's not a bad job - similar to the old IBF one

  9. #9
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    i am not particularly thrilled with the new logo too. scaling issues aside, since i am no designer, i think it is too similar to the old logo. could use a bit more color to give that contrast eye catching look. the shuttle should be bigger so that people can recognize what the sport is, even if the logo is small. but i guess, a good effort by the designer. i just dont like it that much. personal preference.

  10. #10
    Regular Member DinkAlot's Avatar
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    I do not like the logo at all.

  11. #11
    Regular Member ctjcad's Avatar
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    Default Is he??...

    Quote Originally Posted by 2cents View Post
    4) better used one more color. Red, blue and white are the most used. If only red, it looks like directly converted from Indonesia national flag. I know the chairman of BWF is an indonesian. But badminton is a little bit beyond indonesia.
    ..really the chairmain of BWF??...i thought he's from Korea(Dr. Kang)??..or you meant the Indonesian man is the chairman of ABC(Asian Badminton Confederation)??...

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