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09-10-2007, 12:54 PM #1
IEC in Sports as co-ordinators for international TV rights
Greetings,
IEC in Sports is gaining ground in getting more appointments from more national associations.
Here is an article from sportbusiness.com
============ start article ============
IEC extends badminton portfolio with CTBA deal
sportbusiness.com
Friday, 07/09/2007 - 05:11pm
The Chinese Taipei Badminton Association has appointed IEC in Sports as exclusive co-ordinators for its international TV rights.
The deal covers the Yonex Chinese Taipei Open taking place later this month and is for an initial three-year term.
IEC has already confirmed live broadcasts of semi-finals and finals in selected Asian markets including Malaysia, China, Hong Kong and the Philippines.
Said Jonas Persson, CEO of IEC: “We now work with all the major badminton associations in the region, including China, Japan, Malaysia, Korea, Indonesia, Singapore, Macau and Thailand, as well as the Asian Championships.”
============ end article ============
And, also from Indiantelevision.com
============ start article ============
Chinese badminton association awards IEC global broadcast rights
Indiantelevision.com
10 September 2007 3:13 pm
MUMBAI: Chinese Taipei Badminton Association (CTBA) is the latest to exclusively appoint IEC in sports as their coordinators for international broadcast rights.
The co-operation covers the Yonex Chinese Taipei Open, taking place from 17-23 September and is for an initial three year term.
IEC has already confirmed live broadcast of semi-finals and finals in selected Asian markets including Malaysia, China, Hong Kong SAR and Philippines.
Highlights will be aired on 14 television broadcasters across Asia and Europe on World of Badminton.
Chinese Taipei Badminton Association secretary general Hung Peng says, "We are delighted to appoint IEC in Sports to expand the media visibility for this prestigious event".
IEC in sports CEO Jonas Persson says, "IEC now works with all the major badminton associations in the region, including China, Japan, Malaysia, Korea, Indonesia, Singapore, Macau SAR, Thailand as well as the Asian championships. We are delighted to work with Chinese Taipei to further promote their excellent event."
============ end article ============
Cheers... chris@ccc
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09-10-2007, 01:23 PM #2
^^So, what will this mean to us BCers??..^^
..will we see more and better online webcast for those tourneys??
..or will we still rely on the good 'ol CCTV5 or GDTV to broadcast them??..

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09-10-2007, 02:41 PM #3
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09-10-2007, 02:45 PM #4
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09-10-2007, 02:48 PM #5
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09-10-2007, 02:51 PM #6
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09-17-2007, 12:57 PM #7
IEC in unique badminton venture - World of Badminton TV (WOB.tv) - click on link for complete article
http://www.sports-city.org/news_deta...p?news_id=2276
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09-17-2007, 02:42 PM #8
Thanks for the link..
..very cool and sounds promising!
..However, when it mentions that the just ended Japan Open will be its inaugural tourney, i recall there is a web host which offered the broadcast. So i guess it's the same one:
http://clients.playout.se/goservice....service_us.xml
but for some reason, we in the U.S. couldn't have access to it, as there's a TV rights issue..
http://www.badmintoncentral.com/foru...ad.php?t=47674
Anyways, below is the entire article transcription-thx again for the link, avataar
:
================================================== =======
IEC in unique badminton web venture
17/09/2007
Sports media agency, IEC in Sports will launch www.WOB.tv – the first ever dedicated Web TV service created for badminton fans globally.
WOB.tv will feature both archive and live streaming of major international badminton tournaments, from around the globe.
World of Badminton – the IEC produced bi-weekly magazine show will also be made available, containing feature stories and interviews with the top players from Finland to China, Indonesia to Qatar.
The launch of WOB.tv is an extension of IEC in Sports’ long standing commitment to the international badminton community and cooperation with over fifteen national badminton associations, the regional badminton confederations and the Badminton World Federation.
“By launching WOB.tv, IEC in Sports makes a further commitment to take the sport into the 160 countries, where badminton is not regularly scheduled on television. Also to nations where the hunger to follow players and there best matches is immensely strong. This IEC investment into digital media also offers a possible template for other sports. “ said Jonas Persson, CEO of IEC in Sports.
Yonex Japan Open will get the opening honours as the first live web cast on the 15th of September in a limited number of territories.
WOB.tv will look to air a significant number of BWF Super Series and BWF Grand Prix tournaments on this unique Web TV portal.
WOB.tv will also feature a news service which will keep the viewers up to date with all the latest news on players, results, world rankings, Olympic qualification and the state of the sport at the professional level.
WOB.tv will offer video streaming using state-of-the-art servers to ensure viewers enjoy a high quality badminton experience. IEC, together with its’ technical partner will be ensure to geo-block territories so as not to conflict with rights granted to other media stakeholders.
About IEC and Badminton
IEC commenced promoting the television broadcast of badminton in 1994.
IEC works with the major badminton associations of China, Japan, Sweden, Denmark, Malaysia, Switzerland, Korea, Germany, Finland, Luxembourg, Holland, Indonesia, Singapore, Chinese Taipei, Macau S.A.R, France and Thailand.
At the regional level, IEC handles broadcast rights for the Asian Badminton Championships and the European Badminton Championships.
IEC has been appointed by the Badminton World Federation (BWF) as the exclusive television coordinators for the newly launched Super Series. In additional IEC also represents the European and North American broadcast media rights for all major BWF events, including the World Championships, Thomas & Uber Cups and Sudirman Cup.
(Source: IEC)Last edited by ctjcad; 09-17-2007 at 02:44 PM.
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09-18-2007, 01:00 AM #9
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09-18-2007, 01:42 AM #10
WOB is on one of the cable TV stations here. I've only watched it once before, mainly because all hell breaks loose if I try to interupt the cartoons. It was quite well done.
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12-06-2007, 08:28 AM #11
Broadcasting the Malaysian Open SS 2008 into the USA
Hey ctjcad,
IEC in Sports will broadcast the Malaysian Open SS 2008 into the USA.


Link is located at:
http://www.iec.se/default.aspx?m=4
====== ====== start news ====== ======
Malaysian Open gets global television boost
Stockholm, October 10th, 2007
Badminton Association of Malaysia (BAM) and IEC in Sports have signed a long-term agreement to maximize the international broadcast of the USD200,000 Malaysian Open Super Series Badminton event.
The event, next scheduled for January 14-20 2008, is already confirmed to be telecast across Asia. For the first time, broadcast into Russia, Denmark, France, United Kingdom and USA is also confirmed.
Highlights will also be included on "Road to Beijing" and "World of Badminton" two of the IEC produced television magazine shows.
Malaysian Open will also be streamed live on www.WoB.tv and available in all markets where live television broadcast is not scheduled.
“2007 Proton Malaysian Open launched the Super Series and was a huge success. The event was a testament to Malaysia’s immense passion for the sport and ability to stage impressive events. We see this cooperation through to 2010 offer the potential to expand badminton into new television markets" said IEC in Sports CEO, Jonas Persson.
“This will be the 51st year of the staging of the Malaysian Open Badminton. We welcome a global television audience of millions of badminton fans from Denmark to India to enjoy our event, through our long-term cooperation with IEC in Sports” said Dato’ Mohd Nadzmi Mohd Salleh, President of the Badminton Association of Malaysia.
====== ====== end news ====== ======
Cheers... chris@ccc


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12-07-2007, 05:40 PM #12
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01-18-2008, 08:13 PM #13
on what channel will it be broadcast in uk does it mean only online?
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12-18-2009, 04:43 PM #14
BWF renews contract with IEC
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BWF renews contract with IEC
Thursday, December 17, 2009
Badminton World Federation (BWF) has signed a one-year contract extension with IEC in Sports (IEC) and Total Sports Asia (TSA) for all BWF broadcast media rights for the three Major BWF Badminton Events.
These are the Thomas & Uber Cup in Kuala Lumpur from May 9-16, the World Championships from Aug 23-29 in Paris and the World Junior Championships from 18-25 April in Guadalajara.
TSA will be responsible for sales in Asia Pacific and Middle East whilst IEC will look after Europe and the Americas.
"After a successful Beijing Olympic Games, BWF intends to re-position and re-brand the sport globally,” said Thomas Lund, Chief Operating Officer of BWF.
"Given IEC and TSA's long history with BWF, we believe this continuation of the two partnerships will be of mutual benefit to all parties” added Lund.
"Badminton is a crucial part of TSA’s long standing strategy of developing sports to reach their true potential. We are delighted that the BWF recognises the great strides we have made in that goal, over the last few years” said Marcus Luer, CEO of TSA.
"The contract extension is testimony to IEC's long-standing commitment to BWF as well as the Super Series and Grand Prix organisers to enhance the sport globally” said Jonas Persson, CEO of IEC in Sports.
About Total Sports Asia:
Total Sports Asia (TSA) is Asia’s leading independent sports marketing agency with a dedicated team of over 80 sports marketing experts and seven offices in Kuala Lumpur, Bangkok,Shanghai, Beijing, Tokyo, Mumbai and Delhi. Its main business is media rights, sponsorship, events management and consulting. TSA works with leading federations and rights holders from around the world such asBadminton World Federation(BWF).For more info please visit www.totalsportsasia.com
About IEC:
IEC in Sports is a Swedish headquartered sports media company. IEC has worked closely with badminton since 1994 and are the official television coordinators for the BWF Super Series. IEC has also developed a dedicated web TV service for badminton called www.WoB.tv and produces in-house the magazine show ’World of Badminton’. With offices in Stockholm, Lausanne, Hong Kong, Sydney and Dubai, IEC is part of Lagardere Sports.
Source: http://www.internationalbadminton.or....aspx?id=28878
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12-18-2009, 05:02 PM #15
...except 'World of Badminton' hasn't had an episode on the WoB site since December 2008.
This is sad because I enjoyed the highlights and interviews.
You would never see a badminton highlight on a North American sports channel... unless someone was streaking across the court.
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12-18-2009, 05:40 PM #16
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12-18-2009, 07:06 PM #17
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