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  1. #1
    Regular Member winstonchan's Avatar
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    Default Li-Ning acquiring Kason?

    i heard that Li-Ning is talking to Kason about acquisition in their next strategic move onto badminton rackets and equipments...

    anyone heard anything?

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    Regular Member huangkwokhau's Avatar
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    Quote Originally Posted by winstonchan View Post
    i heard that Li-Ning is talking to Kason about acquisition in their next strategic move onto badminton rackets and equipments...

    anyone heard anything?
    Yes..it has been a while..also Li Ning is developing premium badminton racket as Kason is a lower range in Lining's product development range...tehy are testing the new racket and been told it will be ready in few months....

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    Regular Member winstonchan's Avatar
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    thanks for the confirmation huangkwokhau. i very much long to see their high end rackets, and the position the brand will take in the current market mix...

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    This is interesting.

    I think Wang Chen is sponsored by Li Ning ? I saw from the recent super series that the racquet she is using has Li Ning's logo. Not too sure if it is really a Li Ning's badminton racquet and the racquet seems to be Oval shape instead of Iso.

    http://olympics.scmp.com/Article.asp...ion=latestnews

    By the way, another chinese sports women with the same name is also sponsored by Li Ning but she plays table tennis.

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    Regular Member huangkwokhau's Avatar
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    Quote Originally Posted by teoky View Post
    This is interesting.

    I think Wang Chen is sponsored by Li Ning ? I saw from the recent super series that the racquet she is using has Li Ning's logo. Not too sure if it is really a Li Ning's badminton racquet and the racquet seems to be Oval shape instead of Iso.

    http://olympics.scmp.com/Article.asp...ion=latestnews

    By the way, another chinese sports women with the same name is also sponsored by Li Ning but she plays table tennis.
    Chan Yan Kit as well...also China Team

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    Regular Member ants's Avatar
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    In fact.. there are talks that Li Ning might want to take over Yonex as a major sponsors in SuperSeries and probably players will don Li Ning Goods instead of Yonex in the future. But they are taking small steps at a time.

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    Quote Originally Posted by ants View Post
    In fact.. there are talks that Li Ning might want to take over Yonex as a major sponsors in SuperSeries and probably players will don Li Ning Goods instead of Yonex in the future. But they are taking small steps at a time.
    wouldnt doubt it. Yonex is only big in badminton and a bit in tennis but li ning has a wider product and business scope, and u can't beat china market as home base market to boot. Just look at 08 OG, more athletes wearing li ning logo than yonex.

    more competition = better pricing and products
    Last edited by cooler; 01-30-2009 at 01:04 PM.

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    Regular Member winstonchan's Avatar
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    yonex is big because the market lacks a brand that has $$$$$ as well as a keen interest and knowledge in badminton market to confront them.

    adidas and nike have $$$$$ but no interest and culture in badminton. we now see some tennis brands creeping in like HEAD, WILSON, etc. but have yet to establish a recognition that they too can make badminton rackets...

    my eyes would be on Li-Ning, they have $$$$ as well as a keen interest and i guess the knowledge to join the badminton market, and being a brand from China benefits from the already existed culture...

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    Does the company have an website?

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    Regular Member winstonchan's Avatar
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    it has two:

    corporate & IR site is www.lining.com

    product-focused site is www.li-ning.com

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    don't like their site, it so not user friendly...haha

    alan'09

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    Regular Member Blurry D's Avatar
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    Quote Originally Posted by ants View Post
    In fact.. there are talks that Li Ning might want to take over Yonex as a major sponsors in SuperSeries and probably players will don Li Ning Goods instead of Yonex in the future. But they are taking small steps at a time.
    Aiyoo this is not good... china is take over the world with their products...

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    Regular Member ryim_'s Avatar
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    Quote Originally Posted by Blurry D View Post
    Aiyoo this is not good... china is take over the world with their products...
    if they are quality products, then I don't see anything wrong. it may even be beneficial for consumers.

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    Quote Originally Posted by huangkwokhau View Post
    ..also Li Ning is developing premium badminton racket as Kason is a lower range in Lining's product development range.......
    I think there's a common misconception here. It's not that Li Ning badged rackets are the high end and Kason badged rackets are the low end.

    Kason indeed make rather fine high-end rackets under their own label. Take the TSF range as an example. They are capable of competing with any racket on the market. Kason are simply owned by Li Ning and produce the rackets for both Li Ning and themselves.


    But then again, I would say that wouldn't I ...........

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