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  1. #256
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    The key is if you want the public to know that you are a quality brand then you can not afford to sell at a low price from the start. A lot of marketing and other works will need to be done, but I am sure if the image of excellent quality(instead of being a cheap product) is what Li Ning is going after, then they have to develop a much better image and be different from the "usual China made" product.

  2. #257
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    With LN venture into the baddy business, Yonex has to be careful with its pricing at the same time Yonex has to maintain its technology edge. With 2 giants battling it out for market share, the fans win.

  3. #258
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    It will be a challenging time for Yonex. with not only LN but also Victor and even SOTX coming on strong, Yonex's market share will shrink and it has to scale back on its sponsorship of tournaments.

    Yonex has already made a move to secure its sponsorship to the most prestigious SS event (AE). It may start to drop its sponsorship to other events. It will be an interesting time to see how things are going to shake up. Hopefully, the new comers will step up so the fans can enjoy a full slate of high quality events.

  4. #259
    Regular Member maa2003's Avatar
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    most of badminton fans always use what the Pro Players use ... this is the key.
    just do sponsoring China National Team, then most of badminton fans in China (in the world) will follow to find out those racquets, and if the price is really high, so the FAKE will come as well.
    I got some info that actually Li Ning has approached the Indonesia badminton association last year, but the association has chosen YY as their sponsor in 2009 only.
    So it is just a matter of time before Li Ning becomes No. 1 in badminton, and I'm pretty sure of it ..... simply, if the No. 1 teams in the world use Li Ning, why not try it as well.

  5. #260
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    Li Ning Company Limited and the Chinese National Badminton Team Join Together
    Chinese Badminton Advances into a New Era
    On Friday April 24, 2009, 7:00 am EDT

    BEIJING, April 24 /PRNewswire-Asia/ -- On April 23, 2009 the Chinese National Badminton Team reached an agreement with Li Ning Company Limited, a leading Chinese sports brand. The badminton team became the 5th Chinese team to partner with Li Ning, along with the Chinese National Table Tennis Team, the Chinese National Gymnastics Team, the Chinese National Shooting Team and the Chinese National Diving Team. VIP guests at the signing included the director of the Table Tennis & Badminton Administration Center of the General Administration of Sports of China, Liu Fengyan, the athletic representatives of five generations in the badminton history of China: Tang Xianhua, Lin Shiquan, Li Yongbo, Zhang Ning, and Lin Dan, the chairman of the board from Li Ning Company Limited, Li Ning, and CEO of Li Ning Company Limited, Zhang Zhiyong. All attended the press conference to witness the signing of the agreement with the theme of "the glory of badminton," an historic milestone.

    The press conference also provided a rare opportunity for the badminton athletes to get together and speak their minds. Reviewing the glorious history of Chinese badminton, they talked about the future of the sport. Also, Liu Fengyan and Zhang Zhiyong discussed ways of promoting the development of badminton in China with the other influential guests attending the conference. At the end of the conference Mr. Li Ning presented a gold badminton bat as a special gift to the chief coach, Li Yongbo, and the athletes of the Chinese National Badminton Team, wishing them continued glory and their dream of grabbing all five medals at the next Olympic Games. According to the badminton personnel attending the conference, the partnership between the leading Chinese sports brand and the top badminton team in the world will undoubtedly give Chinese badminton a new breath of life.

    Liu Fengyan also highly praised the alliance between Li Ning and the China National Badminton Team. "The brand of Li Ning has been part of the development of all sports in China since its founding and has made remarkable contributions to the development of Chinese sports and I believe the 'win-win combination' between Li Ning Company Limited and the Chinese National Badminton Team will surely promote the flourishing development of badminton in China, as well as the whole world," said Liu. Li Yongbo also expressed his views about the cooperation between both parties. He was quoted as saying: "The development team from Li Ning Company Limited has built a thorough understanding of the leading trends of the development of badminton technology. From the close cooperation of both parties, the technical performance and application of the complete set of Li Ning outfits have obtained athletic recognition as such outfits can meet or exceed professional demands. Li Ning Company Limited is definitely capable of providing the professional, skilled, and customized service that we have awaited for many years! I believe the great all-round support provided by Li Ning Company Limited will undoubtedly help the Chinese National Badminton Team to achieve outstanding performance on the court."

    Mr. Li Ning said at the press conference that Li Ning Company Limited will perform its duties as a Chinese brand with its entry into the badminton market to enhance the popularity, participation in, and the influence of badminton throughout the world. Zhang Zhiyong expressed that Li Ning Company Limited will do its best to promote the popularity and development of badminton by utilizing its powerful commercial promotion platform and professional experience in integrated marketing and promotion in addition to supporting the Chinese National Badminton Team with top-notch equipment. "Li Ning Company Limited has confidence in its partnership with the Chinese National Badminton Team. We believe that Li Ning will become a leading brand in the badminton field through its persistent input and operations in badminton," said Zhang Zhiyong.

    A survey on the status of sports participation throughout China conducted by the General Administration of Sports of China shows that badminton has the largest participation in China next to the relaxed sporting event of "walking," with the number of fans in China reaching 250 million. According to the survey entitled "The Most Suitable Olympic Event for the Public," released by the Social Survey Center of China Youth Daily, badminton ranked first with a participation rate of 67.8%. Moreover, the report released by the International Olympic Committee shows that the TV news reports and the number of viewers for badminton events rapidly increased over the last three Olympic Games. A total Chinese audience of 800 million watched the badminton games during the Athens Olympic Games, and the audience reached a new record during the Beijing Olympic Games. The market size behind such figures is significant, and it shows that badminton is in a golden era of flourishing development. And the agreement entered into by Li Ning Company Limited and the Chinese National Badminton Team is an important link for its strategic commercial deployment. Li Ning Company Limited will form a regional business orientation with leading advantages throughout the world through badminton. Depending on the power of brand influence, solid product development strength, and professional sponsorship experience, Li Ning Company Limited will not only provide top-notch professional equipment and service support to the Chinese National Badminton Team and help them to reach a new level, but also promote the growth of the badminton market in China and assist Chinese badminton in it's international development.

    It is reported that the Chinese National Team will be completely equipped with Li Ning products for the first time in May for the upcoming Sudirman Cup in which the Chinese National Badminton Team will show up internationally for the first time after the signing of the agreement by both parties.


    For more information, please contact:

    Yuan Enqing
    LI-NING Brand, Li Ning Company Limited
    Add: No. 8 Xing Guang 5th Street, Opto-Mechatronics Industrial Park,
    Zhongguancun Science &Technology Area, Tongzhou District, Beijing,
    P.R. China 101111
    Tel: +86-10-8080-0730
    Email: enqing.yuan@li-ning.com.cn

    Tang Yeping
    Ruder Finn Public Relations (Beijing Office)
    Add: E101, East Lake Villas, 35 Dongzhimenwai Main Street, Dongcheng
    District, Beijing, 100027
    Tel: +86-10-6462-7321 x677
    Fax: +86-10-6462-7327
    Email: tangg@ruderfinnasia.com
    Last edited by cooler; 04-24-2009 at 06:16 PM.

  6. #261
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    It is encouraging and heart-warming that LN vowed to promote the game through out the world. However, given the difficulty in getting any LN products at this point, they still have a long way to go.

    If they do what they say, I'll pick up a LN racket too

  7. #262
    Administrator kwun's Avatar
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    Li-Ning has the timing perfectly done with quite a bit of luck.

    with all these year, Yonex has spent tons of money popularizing badminton. years and years Yonex has pumped money into badminton. and then the SAR crisis back in 2003 caused the Chinese government to promote health and exercise, millions of Chinese flock to the badminton gyms. badminton flourished and expanded the Chinese market.

    now Li-Ning, having grown its muscles over the years, is exploiting the badminton popularity that has been built up all these year. springing itself into the world scene with the stunt in the Olympic opening. now badminton fans all over the world are clamoring to find out what this LN brand is about.

    my guess is that they will make a huge debut in the Sudirman Cup. with all the Chinese player yielding LN racket, clothings, shoes and bags. LYB having partnered with them will do anything to display LN merchandise despite the fact that all IBF events are contractually sponsored by Yonex. it will be interesting to see how they will clam as much LN there for the badminton world to see while not stepping over the line.

  8. #263
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    Quote Originally Posted by kwun View Post
    ...despite the fact that all IBF events are contractually sponsored by Yonex. it will be interesting to see how they will clam as much LN there for the badminton world to see while not stepping over the line.
    Isn't LN already the title sponsor of China Masters and the coming Sudirman Cup? Wilson is also prominent in some European events.

    In any event, facing shrinking market share and profit, I suspect that Yonex will be quite willing to give up some events, locking up AE may be the first move of that strategy.

  9. #264
    Regular Member extremenanopowe's Avatar
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    Thumbs up Li Ning Rackets.

    Looks like the new kid on the block is storming in. Yonex will get a run for the money for sure. You can start reviewing.

    Li Ning Company Limited and the Chinese National Badminton Team Join Together





    Chinese Badminton Advances into a New Era
    BEIJING, April 24 /PRNewswire-Asia/ -- On April 23, 2009 the Chinese National Badminton Team reached an agreement with Li Ning Company Limited, a leading Chinese sports brand. The badminton team became the 5th Chinese team to partner with Li Ning, along with the Chinese National Table Tennis Team, the Chinese National Gymnastics Team, the Chinese National Shooting Team and the Chinese National Diving Team. VIP guests at the signing included the director of the Table Tennis & Badminton Administration Center of the General Administration of Sports of China, Liu Fengyan, the athletic representatives of five generations in the badminton history of China: Tang Xianhua, Lin Shiquan, Li Yongbo, Zhang Ning, and Lin Dan, the chairman of the board from Li Ning Company Limited, Li Ning, and CEO of Li Ning Company Limited, Zhang Zhiyong. All attended the press conference to witness the signing of the agreement with the theme of "the glory of badminton," an historic milestone.

  10. #265
    Regular Member maa2003's Avatar
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    Quote Originally Posted by RedShuttle View Post
    Isn't LN already the title sponsor of China Masters and the coming Sudirman Cup? Wilson is also prominent in some European events.
    In any event, facing shrinking market share and profit, I suspect that Yonex will be quite willing to give up some events, locking up AE may be the first move of that strategy.
    yup that's right, also one Super Series in China is sponsored by Li Ning.

    Let's see after Sudirman Cup, which Champions from Yonex sponsored-Super Series using Yonex racquets ? Lucky AE2009, team China still using YY ..

  11. #266
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    Quote Originally Posted by maa2003 View Post
    yup that's right, also one Super Series in China is sponsored by Li Ning.

    Let's see after Sudirman Cup, which Champions from Yonex sponsored-Super Series using Yonex racquets ? Lucky AE2009, team China still using YY ..
    Actually, IMO, I think it is better that China starts using Lining ASAP... this will break the stranglehold Yonex has on the badminton market....only then will its racket prices come down

  12. #267
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    Quote Originally Posted by szekt View Post
    Actually, IMO, I think it is better that China starts using Lining ASAP... this will break the stranglehold Yonex has on the badminton market....only then will its racket prices come down
    I doubt racquet prices will come down even with Li Ning getting a big share of the market. In fact Li Ning racquets may eventually cost more than Yonex's top range. For the lower grades and hence cheaper racquets, Li Ning will sell Kason racquets. Then there will be fakes of Li Ning in time to come.

  13. #268
    Regular Member ctjcad's Avatar
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    Default Hopefully..

    ..with the addition of a new brand, Li Ning, to the badminton scene, there will be more sponsorship for future baddy events. We could use another source of sponsor(s) and maybe perhaps double the prize money for future BWF sanctioned tourneys.

  14. #269
    Regular Member Ajaib's Avatar
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    i want to buy it.... hope it will be sell in indonesia......

  15. #270
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    keep your fingers cross bros...........

  16. #271
    Regular Member maa2003's Avatar
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    Quote Originally Posted by Ajaib View Post
    i want to buy it.... hope it will be sell in indonesia......
    Li Ning has appointed their authorized distributor for Indonesia market, located in Bandung (West Jawa).

  17. #272
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    Quote Originally Posted by taneepak View Post
    I doubt racquet prices will come down even with Li Ning getting a big share of the market. In fact Li Ning racquets may eventually cost more than Yonex's top range. For the lower grades and hence cheaper racquets, Li Ning will sell Kason racquets. Then there will be fakes of Li Ning in time to come.
    Maybe if Yonex has less international players on their sponsorships, they have less excuse to raise their prices in future including shuttlecocks (bird-flu or not)...

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