Li Ning - China's New Sponsor

**cooler** · 03-27-2009, 05:01 PM

temporarily, CHN can do what wang chen does, just slap on the stringbed with a different logo. Audience wouldn't notice it, except the die hard racket freaks like us

The key is visibility, like shirts & shorts, shoes which are very visible to audience and TV viewers.

**george@chongwei** · 03-27-2009, 08:06 PM

Originally Posted by cooler

temporarily, CHN can do what wang chen does, just slap on the stringbed with a different logo. Audience wouldn't notice it, except the die hard racket freaks like us

The key is visibility, like shirts & shorts, shoes which are very visible to audience and TV viewers.

shall we call them 'invicibles'?

**ctjcad** · 03-30-2009, 05:22 PM

..i was chatting with a fellow badder this past weekend, and he told me Li Ning actually bought another baddy company/brand, DHS (Double Happiness, which also makes baddy equipments such as rackets, shoes, shuttles), as part of its investment..

Is this true??..

**RedShuttle** · 03-30-2009, 05:58 PM

Originally Posted by ctjcad

..i was chatting with a fellow badder this past weekend, and he told me Li Ning actually bought another baddy company/brand, DHS (Double Happiness, which also makes baddy equipments such as rackets, shoes, shuttles), as part of its investment..

Is this true??..

Yup, DHS was/is(?) owned by a subsidary of Li Ning. However, DHS is known more for ping pong than badminton.

**ctjcad** · 03-30-2009, 08:01 PM

..so, how long ago was the acquire??..

**RedShuttle** · 03-30-2009, 08:34 PM

Originally Posted by ctjcad

..so, how long ago was the acquire??..

Late 2007 or 2008.

***jamesd20*** · 03-31-2009, 03:22 AM

Originally Posted by RedShuttle

Yup, DHS was/is(?) owned by a subsidary of Li Ning. However, DHS is known more for ping pong than badminton.

I Know DHS as Table tennis brand, they have a some Badminton kits & the cheap shops are full of DHS branded rubbish.

**RedShuttle** · 04-04-2009, 10:02 PM

The moment of truth is just around the corner. What will CHN use and wear at BAC

**RedShuttle** · 04-07-2009, 06:45 AM

CJ's new racket (and old shirt and shorts).

**mirko** · 04-08-2009, 02:39 AM

it looks like they are still using yonex ...

**george@chongwei** · 04-08-2009, 03:04 AM

Originally Posted by mirko

it looks like they are still using yonex ...

SOON, there will be no more yonex

SOOON

**RedShuttle** · 04-08-2009, 12:43 PM

Originally Posted by george@chongwei

SOON, there will be no more yonex

SOOON

They may be waiting for a big debut on home soil at the Sudirman Cup.

**cooler** · 04-08-2009, 12:56 PM

Originally Posted by george@chongwei

SOON, there will be no more yonex

SOOON

hahaha, maybe yonex dug out a small saving clause in their original contract

**Kelvin** · 04-09-2009, 01:40 PM

Originally Posted by twobeer

I doubt Yonex will allow that, they will probably pay trough their nose to keep team china sponsorship

/Twobeer

Originally Posted by cooler

actually, we are paying thru the nose

LOL

Originally Posted by Badmintan

What she lacks is a well developed brand.

"Li-Ning" doesn't sound appealing to a person let's say in New York or Abu Dhabi.

You're right...
The name doesn't sound appealing at all

Originally Posted by madbad

Has anyone visited their website?
http://www.lining.com/EN/home/index.html

Must say it's rather underwhelming

Umm... that is their corporate website...

http://intl.li-ning.com/ (English)

and

http://www.li-ning.com/ (Chinese)

look pretty cool to me...

**Kelvin** · 04-09-2009, 02:00 PM

bah... forgive me... I'm behind the times, and posted that last post LOL

**General Foo** · 04-09-2009, 05:46 PM

Originally Posted by Kelvin

LOL

You're right...
The name doesn't sound appealing at all

Umm... that is their corporate website...

http://intl.li-ning.com/ (English)

and

http://www.li-ning.com/ (Chinese)

look pretty cool to me...

To you it doesnt sound appealing but to 1/5 of the world's population who are mandarin speakers, Li Ning sounds much more appealing than yonex or victor since chinese people refer to these brands as yy, sometimes yone-kex, and victor as 'Sheng Li' - i.e. the chinese translation. Appeal is a matter of opinion and i am sure Li Ning's target market isnt much bigger than just you.

**Ferrerkiko** · 04-09-2009, 07:50 PM

I believe Lin dan and his mates will continue stick to yonex rackets, but wear Li Ning shoes..

Any bros here know what Lin dan model for LI ning is he wearing ?