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  1. #18
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    Quote Originally Posted by Easy Tiger View Post
    And as it stands, badminton rackets come out of SE Asia where the primary driver is make as many as possible for as little as possible, not make the best rackets money can buy. It's all driven by money, not love for the technology or the game.
    I think that can be said for almost all industries, regardless of their various advertising campaigns, in any part of the world.

    After all, the primary role of a company is to maximize shareholder value.

  2. #19
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    Fortunately the whole world is not run like that or it would be a baseless, soulless, sh!thole not worth living in, where we'd all think a Big Mac is haute cuisine.

  3. #20
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    Let's cut to the chase...if an individualised custom built racquet will not fetch 400 Euros, then the conviction to do it is really minute!

    Custom bikes (let's just leave the real building 'it' from the ground up)? Assembling one's own bike is personalised enough. So many components to take into accoun: Frame, headset, crankset, sprockets, rims, spokes, hubs, pedals, handle bars, tubes, seat posts, etc.

    There's so much to configure in a bike that anyone (serious enough) would fork out on average $5k - $10k bike, easy peasy! On a one-piece racquet, people just don't get why it is 'worth' so much and will always question why it would 'cost' that much! Big difference comparing to the bike industry.
    Last edited by ArcBoy; 12-15-2009 at 03:31 PM.

  4. #21
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    Quote Originally Posted by Easy Tiger View Post
    Fortunately the whole world is not run like that or it would be a baseless, soulless, sh!thole not worth living in, where we'd all think a Big Mac is haute cuisine.
    Well, there are many ways of making money, some of which involve really trying to understand customer wants / demands and catering to those, building up a strong image in the process.

    Of course, these companies would be way better perceived than companies that only go for price, mass quantity, etc, but it doesn't mean they aren't looking for profit in the end.

  5. #22
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    I think that this is a really good and interesting idea because we've seen players (ie LD and LCW) modify their rackets to better suit their needs. The only thing that would stop me from getting a fully customized racket (besides the price tag) is that I really don't know what kind of specifications would suit me best.

  6. #23
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    That's a very good point ryim. I know what I like to play with though, and those with enough money can get whatever kind of racket they like. Like I have a 91g, 304ish bp APACS Nano 900, and I love it. I also noticed that the more head heavy, the more I like it. So what does a 320bp racket feel like? Or another question, how high can you get the bp before fragility becomes a real issue? Those are questions that can be answered by excess money and rackets.

    Also, LD and LCW and company might not go for custom rackets because the can't get sponsored anymore. BUT if they were allowed to repaint the racket to whatever colors Yonex or LN want endorsed, it'd be easier to get players to "switch." a friend of mine told me this happens all the time in tennis.

  7. #24
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    tiger, do keep me posted if you come to anything. afterall we are all in melb

  8. #25
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    January.

    You'll have to come to Altona though.

  9. #26
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    haha so you are fixed on this?

    altona wont be a problem

  10. #27
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    Well, Tiger, I'd gladly have it custom-made aesthetically, in my own preferred colour schemes, design and logos, However, It would be best to leave it to the tried-and-tested models in the market, Nevertheless, If you do make it happen, you'd have all my support ! Good Luck dude !

  11. #28
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    Badminton rackets aren't really the same as the things you list. You need to make prototypes if you're going to be producing completely custom rackets - how else will you know about performance and long term durability. Things can look great on paper but it doesn't mean they'll work in reality. Have you considered the need to prototype the design many times during the development process? I'm sure you'll find that it increases the cost of such a small production run dramatically.

  12. #29
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    If I'm using a manufacturer that's made millions of rackets, I don't have to prototype anything. It's already been done a million times.

    Of course I can personally R&D new ideas, which is half the fun!

  13. #30
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    sounds good tiger. maybe you'll trigger the australian interest in badminton

  14. #31
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    lol, the only extra Aussies Playing Badders since 1987 are the Malaysian and Sri Lankan immigrants!

  15. #32
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    So what to do if your interested but don't really know anything about materials, or the process of making a racket...

  16. #33
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    You don't really need to know any of that, that's my job to communicate what elements do what, and where.

  17. #34
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    sounds good, just a question, who decides on the cosmetics of the racket? or what would people be limited to?

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