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  1. #18
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    Anyone knows if National Japanese players are officially sponsored by Yonex? What I saw in All England and Swiss Open, their rackets string didn't bear any Yonex logo, in fact Miyuki Maeda and Satoko Suetsuna wear Mizuno's shoes. In that case any brand or product can still be the official sponsor for the National Japanese player. Isn't it unusual that not Japanese badminton player seemed not yet convinced to used Yonex ?
    Maybe in Japan Yonex is not a favorite brand in badminton, or maybe target market of Yonex is outside Japan so they are not after Japanese national team.
    So it is still possible that other brand could be the sponsor of Japanese National Players.

  2. #19
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    I am sure the target market is definitely not Japan, when you have the whole world.

    When rackets don't have the YY stencil on them, it does not mean that they are not Yonex rackets. Of course, they also Gosen and Mizuno as well. Carlton is sponsoring the England team, but individual players have individual personal sponsors. Team wear is probably now been separated from racket these days.

    Sometimes it is not down to the players to choose. Money decides what you are going to choose. I remember some independent professional players actually go the distance of actually asking their current sponsor to paint their old rackets (either from the previous sponsor or older models) to their latest spec. As a professional player, you just have to compromise.

    Quote Originally Posted by Erique View Post
    Anyone knows if National Japanese players are officially sponsored by Yonex? What I saw in All England and Swiss Open, their rackets string didn't bear any Yonex logo, in fact Miyuki Maeda and Satoko Suetsuna wear Mizuno's shoes. In that case any brand or product can still be the official sponsor for the National Japanese player. Isn't it unusual that not Japanese badminton player seemed not yet convinced to used Yonex ?
    Maybe in Japan Yonex is not a favorite brand in badminton, or maybe target market of Yonex is outside Japan so they are not after Japanese national team.
    So it is still possible that other brand could be the sponsor of Japanese National Players.

  3. #20
    Regular Member demolidor's Avatar
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    Quote Originally Posted by colekwok View Post
    I cannot see any Japanese players using LN rackets, like Yoppy said, at least not in my life time. Probably it is easier for LN to takeover Yonex as a company.

    There is still quite a bit of national pride at the end of the day, otherwise, why should the Chinese team switching to LN? It is the same as the German football (soccer for N.American people) always go for Adidas (or Puma), England with Umbro.
    The german team will wear Nike after the WC2010 or from 2011. The german basketball and athletics teams already have been for years.

    * Apparently the deal didn't go through and they are sticking with Adidas:

    Tradition trumps Nike millions

    Neither side was giving specifics about the new deal. But German news agency DPA reported that, as of 2011, Adidas will pay the DFB 20 million euros ($27.6 million) a year -- up from the current 11 million euros. Adidas has reportedly also agreed to commit 5 million euros to support youth and women's soccer programs.

    The deal will cost the DFB millions of euros. In January this year, Nike offered 500 million euros ($648 million) in a proposed eight-year sponsorship contract to the DFB. That would have been some 200 million euros more than the DFB will get from Adidas.

    The idea of the US giant taking over the Germany team sent shockwaves throughout the country. Analysts predicted that losing the Germany team sponsorship deal would not only be a commercial blow to Adidas, but would also bring an end to a long tradition and perhaps dent national pride.
    Last edited by demolidor; 04-16-2010 at 10:10 AM.

  4. #21
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    OK, kids,
    1) Ants is right. Just listen to him.
    2) I did not say this. You did not hear from me. I have no knowledge of any YY internal meeting. Why do you want to compete the market share in a saturated market? For example, in Asia, Yonex is about 75% to 80% of badminton market share. What is the cost of gaining the extra 5% of the market share in Asia? Let's turn around and ask, what is the population in N America playing badminton? If YY can make it popular in school, that is a lot of money to be make even if the evil empire just make extra 1% of people in US interested in badminton.

  5. #22
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    Quote Originally Posted by silentheart View Post
    OK, kids,
    1) Ants is right. Just listen to him.
    2) I did not say this. You did not hear from me. I have no knowledge of any YY internal meeting. Why do you want to compete the market share in a saturated market? For example, in Asia, Yonex is about 75% to 80% of badminton market share. What is the cost of gaining the extra 5% of the market share in Asia? Let's turn around and ask, what is the population in N America playing badminton? If YY can make it popular in school, that is a lot of money to be make even if the evil empire just make extra 1% of people in US interested in badminton.
    As usual, both points made by silentheart are 100% right

  6. #23
    Regular Member volcom's Avatar
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    Yonex need to stop making such lame names such as Z-slash and arc sabers and zzzz
    Need to go back to the good old names like the armortecs and Ti's

  7. #24
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    ..............double posted
    Last edited by cooler; 04-16-2010 at 12:50 PM.

  8. #25
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    Quote Originally Posted by ryim_ View Post
    I play Badminton in various places in HK several times a week and I've pretty much only seen private coaches using LN rackets. I suspect it has to do with their prices as well.
    it has to do with image, to be associated with a badminton powerhouse china and maybe a sprinkle of perceived china patriotism, that's what LN is riding on right now. China sent all the OG gold winners to HK for PR. U think that wouldnt have effect on HK badminton coaches?
    Last edited by cooler; 04-16-2010 at 12:51 PM.

  9. #26
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    Quote Originally Posted by Dreamzz View Post
    yeah, i doubt the senior JPN team will fall to li ning, there's something to be said about buying local.
    japanese has strong affinity to their own brand, that's what behind their entry to WW2. On consumer products, just look at japan only market, we have extra quality music CDs made for japan market, distinct MP 90, MP 80, and certain model for JP market only.

  10. #27
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    Quote Originally Posted by Erique View Post
    Anyone knows if National Japanese players are officially sponsored by Yonex? What I saw in All England and Swiss Open, their rackets string didn't bear any Yonex logo, in fact Miyuki Maeda and Satoko Suetsuna wear Mizuno's shoes. In that case any brand or product can still be the official sponsor for the National Japanese player. Isn't it unusual that not Japanese badminton player seemed not yet convinced to used Yonex ?
    Maybe in Japan Yonex is not a favorite brand in badminton, or maybe target market of Yonex is outside Japan so they are not after Japanese national team.
    So it is still possible that other brand could be the sponsor of Japanese National Players.
    Mizuno is a big name JP brand too. What so unusual about JP player using mizuno products?

  11. #28
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    I have to agree that the demise of Yonex is grossly premature at this point.
    LN still does not outsell FAKE Yonex globally let alone authentic Yonex

  12. #29
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    Quote Originally Posted by cooler View Post
    Mizuno is a big name JP brand too. What so unusual about JP player using mizuno products?
    Mizuno used to be the largest sporting goods manufacturer (in terms of revenue) world wide some 10 or so years ago. They do have a VERY high loyalty especially in their niche markets.

  13. #30
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    Quote Originally Posted by cooler View Post
    Mizuno is a big name JP brand too. What so unusual about JP player using mizuno products?
    What I said was why not use Yonex instead of Mizuno since Yonex is an established brand in badminton. I haven't seen yet any player sponsored by Mizuno. Even though they used Yonex racket (like Kenichi Tago) it has no Yonex logo on the string. In Indonesia Yonex sponsored PBSI players, and on their strings Yonex logo has to be there, I don't think Yonex sponsored player's racket without any logo on it.

  14. #31
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    Quote Originally Posted by Erique View Post
    What I said was why not use Yonex instead of Mizuno since Yonex is an established brand in badminton. I haven't seen yet any player sponsored by Mizuno. Even though they used Yonex racket (like Kenichi Tago) it has no Yonex logo on the string. In Indonesia Yonex sponsored PBSI players, and on their strings Yonex logo has to be there, I don't think Yonex sponsored player's racket without any logo on it.
    You can tell by looking at the prominence of the sponsor's logo on sponsored players to get a rough idea of the amount of the sponsorship deal. If a player's shirt and racquet prominently display only one sponsor's logo, and if the player is a top player from a top country, then it is big bucks sponsorship. If he displays many sponsors logos on his shirt and strings then the one with the biggest logos obviously pay more. It is all about money and advertising.

  15. #32
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    Contrary to what most of us believe Yonex is not the biggest manufacturer of badminton racquets. However, it probably is still the biggest in terms of value but not quantity. Many independent Chinese manufacturers sell millions of racquets monthly, mostly low end racquets.
    Of course Yonex will not disappear. It will become more lean and more competitive because of a new pretender the upstart Li Ning. But there is one great disadvantage of being the biggest maker of top level racquets. It will not gain market share but continue to lose it. But it can make up for this ineivtable loss of market share by making the same qty or even more racquets, because the market is getting bigger. A loss of 5% market share is nothing to worry about if the sales are up vs the previous period.

  16. #33
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    Quote Originally Posted by Erique View Post
    What I said was why not use Yonex instead of Mizuno since Yonex is an established brand in badminton. I haven't seen yet any player sponsored by Mizuno. Even though they used Yonex racket (like Kenichi Tago) it has no Yonex logo on the string. In Indonesia Yonex sponsored PBSI players, and on their strings Yonex logo has to be there, I don't think Yonex sponsored player's racket without any logo on it.
    in INA, it is a team sponsorship, that's why kido/setiawan want out of pbsi deal. In JP, sponsorship is more competitive, a player can be owned by different sponsors, for each particular area of their bodies or equips.

  17. #34
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    Im not old enough to say this, but i heard that Carlton was the market leader before YY overtook them in the 70s. Right or wrong YY has enjoyed so many years of domination and ofcourse $$$ so its about time market share to be really shared.

    I can see Badminton sponsorship to go to the tennis direction whereby players have different options to choose from. Im not againts the sponsorship of national team (especially if they play in national team comp) but players should have freedom about who they would like to be sponsored.

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