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04-16-2010, 10:22 AM #18
Anyone knows if National Japanese players are officially sponsored by Yonex? What I saw in All England and Swiss Open, their rackets string didn't bear any Yonex logo, in fact Miyuki Maeda and Satoko Suetsuna wear Mizuno's shoes. In that case any brand or product can still be the official sponsor for the National Japanese player. Isn't it unusual that not Japanese badminton player seemed not yet convinced to used Yonex ?
Maybe in Japan Yonex is not a favorite brand in badminton, or maybe target market of Yonex is outside Japan so they are not after Japanese national team.
So it is still possible that other brand could be the sponsor of Japanese National Players.
04-16-2010, 10:58 AM #19
I am sure the target market is definitely not Japan, when you have the whole world.
When rackets don't have the YY stencil on them, it does not mean that they are not Yonex rackets. Of course, they also Gosen and Mizuno as well. Carlton is sponsoring the England team, but individual players have individual personal sponsors. Team wear is probably now been separated from racket these days.
Sometimes it is not down to the players to choose. Money decides what you are going to choose. I remember some independent professional players actually go the distance of actually asking their current sponsor to paint their old rackets (either from the previous sponsor or older models) to their latest spec. As a professional player, you just have to compromise.
04-16-2010, 11:04 AM #20
* Apparently the deal didn't go through and they are sticking with Adidas:
Tradition trumps Nike millions
Neither side was giving specifics about the new deal. But German news agency DPA reported that, as of 2011, Adidas will pay the DFB 20 million euros ($27.6 million) a year -- up from the current 11 million euros. Adidas has reportedly also agreed to commit 5 million euros to support youth and women's soccer programs.
The deal will cost the DFB millions of euros. In January this year, Nike offered 500 million euros ($648 million) in a proposed eight-year sponsorship contract to the DFB. That would have been some 200 million euros more than the DFB will get from Adidas.
The idea of the US giant taking over the Germany team sent shockwaves throughout the country. Analysts predicted that losing the Germany team sponsorship deal would not only be a commercial blow to Adidas, but would also bring an end to a long tradition and perhaps dent national pride.
Last edited by demolidor; 04-16-2010 at 11:10 AM.
04-16-2010, 11:18 AM #21
1) Ants is right. Just listen to him.
2) I did not say this. You did not hear from me. I have no knowledge of any YY internal meeting. Why do you want to compete the market share in a saturated market? For example, in Asia, Yonex is about 75% to 80% of badminton market share. What is the cost of gaining the extra 5% of the market share in Asia? Let's turn around and ask, what is the population in N America playing badminton? If YY can make it popular in school, that is a lot of money to be make even if the evil empire just make extra 1% of people in US interested in badminton.
04-16-2010, 11:35 AM #22
04-16-2010, 12:40 PM #23
Yonex need to stop making such lame names such as Z-slash and arc sabers and zzzz
Need to go back to the good old names like the armortecs and Ti's
04-16-2010, 01:46 PM #24
Last edited by cooler; 04-16-2010 at 01:50 PM.
04-16-2010, 01:49 PM #25
Last edited by cooler; 04-16-2010 at 01:51 PM.
04-16-2010, 01:57 PM #26
04-16-2010, 02:01 PM #27
04-16-2010, 02:45 PM #28
I have to agree that the demise of Yonex is grossly premature at this point.
LN still does not outsell FAKE Yonex globally let alone authentic Yonex
04-16-2010, 02:47 PM #29
04-16-2010, 10:58 PM #30
04-17-2010, 03:35 AM #31
04-17-2010, 03:44 AM #32
Contrary to what most of us believe Yonex is not the biggest manufacturer of badminton racquets. However, it probably is still the biggest in terms of value but not quantity. Many independent Chinese manufacturers sell millions of racquets monthly, mostly low end racquets.
Of course Yonex will not disappear. It will become more lean and more competitive because of a new pretender the upstart Li Ning. But there is one great disadvantage of being the biggest maker of top level racquets. It will not gain market share but continue to lose it. But it can make up for this ineivtable loss of market share by making the same qty or even more racquets, because the market is getting bigger. A loss of 5% market share is nothing to worry about if the sales are up vs the previous period.
04-17-2010, 04:34 AM #33
04-17-2010, 11:18 AM #34
Im not old enough to say this, but i heard that Carlton was the market leader before YY overtook them in the 70s. Right or wrong YY has enjoyed so many years of domination and ofcourse $$$ so its about time market share to be really shared.
I can see Badminton sponsorship to go to the tennis direction whereby players have different options to choose from. Im not againts the sponsorship of national team (especially if they play in national team comp) but players should have freedom about who they would like to be sponsored.
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