The demise of Yonex market share?

[colekwok]

Carlton and Dunlop used to be the market leaders before Yonex.

Besides from China, Korea and Indonesia, the three badminton strongholds, you can find most players from other countries, namely, Sweden, Denmark, Taiwan, Hong Kong, GB etc etc are sponsored by various manufacturers. Which is the way to go, I agree.

Im not old enough to say this, but i heard that Carlton was the market leader before YY overtook them in the 70s. Right or wrong YY has enjoyed so many years of domination and ofcourse $$$ so its about time market share to be really shared.

I can see Badminton sponsorship to go to the tennis direction whereby players have different options to choose from. Im not againts the sponsorship of national team (especially if they play in national team comp) but players should have freedom about who they would like to be sponsored.

[cooler]

Im not old enough to say this, but i heard that Carlton was the market leader before YY overtook them in the 70s. Right or wrong YY has enjoyed so many years of domination and ofcourse $$$ so its about time market share to be really shared.

I can see Badminton sponsorship to go to the tennis direction whereby players have different options to choose from. Im not againts the sponsorship of national team (especially if they play in national team comp) but players should have freedom about who they would like to be sponsored.

Carlton and Dunlop used to be the market leaders before Yonex.

Besides from China, Korea and Indonesia, the three badminton strongholds, you can find most players from other countries, namely, Sweden, Denmark, Taiwan, Hong Kong, GB etc etc are sponsored by various manufacturers. Which is the way to go, I agree.

those are idealistic view. Team sponsorhisp benefit more players and while specific sponsorship reward only a few players. Who doesnt want to be like tiger wood and federer but fair is fair, they didnt milk gov't /taxpayers money to get where they r today. So, u r advocating gov't/taxpayers foot all the training, food, medical, accomdation, travel expense until a player become international pro and then let them cut own deal with sponsors? Ha, LOL

Look at canada, US, yonex sponsored certain individual players. Wow, we are international badminton powerhouse lol. Oh look, team sponsorship for INA, KOR, china, MAS and look where they are

btw, yonex makes most of their money from golf and tennis. Most of their badminton profit went into helping to foster badminton worldwide. I wouldn't say badminton is their core profit center. SH can correct me if i'm wrong but that's how i remember it.

[adidascanada]

btw, yonex makes most of their money from golf and tennis. Most of their badminton profit went into helping to foster badminton worldwide. I wouldn't say badminton is their core profit center. SH can correct me if i'm wrong but that's how i remember it.

Yonex core revenue streams is badminton. Tennis benefits more directly from this than their golf division.

Yonex is a small player globally in tennis

[silentheart]

In Europe and North America, tennis is subsidizing badminton because Tennis market is much bigger in these 2 markets for YY. In Asia, badminton is def subsidizing tennis because of reverse. The truth is, in Asia, Babolat and wilson took up more than 50% of tennis market share. Yonex use to have 25% of market share in late 80 and through out 90s. We are still waiting for the next Martina N. to be born...
At the end, it is a wash out for each region on subsidizing.

[Yoppy]

those are idealistic view. Team sponsorhisp benefit more players and while specific sponsorship reward only a few players. Who doesnt want to be like tiger wood and federer but fair is fair, they didnt milk gov't /taxpayers money to get where they r today. So, u r advocating gov't/taxpayers foot all the training, food, medical, accomdation, travel expense until a player become international pro and then let them cut own deal with sponsors? Ha, LOL

Look at canada, US, yonex sponsored certain individual players. Wow, we are international badminton powerhouse lol. Oh look, team sponsorship for INA, KOR, china, MAS and look where they are

Yes its a bit more tricky in badminton. Top players need to train with top players all the time to maintain/improve playing level. Often its also the case that joining the national team is the only way for national level player to improve and become best in pro. Lets take INA Pelatnas camp for example, its simply the ultimate holly ground for INA club players to aim for if they want to compete in the highest level. Club can only bring these player to a certain level and then they will be passed on to the Pelatnas (in a selection process) for the next level.

Now does it mean that these players should be bound to any sponsorship contract written pior to their joining in? As a matter of fact shouldn't be the contract between YY and national team have a limitation to only when national team is performing? Shouldn't it also be that the greatest financial burden lies in the hand of PBSI/Govt it self?

IMO, a country like INA depends too much on YY funding which as a result has limit INA player to receive bigger portion of the funding. PBSI is just too lazy to find other mean of income for the organisation.

[LazyBuddy]

To me, joining the national team is like signing a contract. The players are fully aware of the pro and cons before get their feet into the door. If they think they can deal with the cons, do not complain afterward. If they do not like it, do not join, train by yourself, and face the result like a man, do not whinning.

To me, the worst kind is to try to sqeeze the better part of both, and think the world has to go around themselves. They take the taxpayers $$$, enjoy all the freebies, getting paid, even though 99% of them never really get to the ultimate stage. However, once they become somebody, they suddenly getting greedy, and cover their greediness with a fake mask of "freedom"... well, well, well...

Be a man, choose your side, and face it. There's no perfect solution, and you are not going to be guaranteed to be on the better side each time.

[adidascanada]

In Europe and North America, tennis is subsidizing badminton because Tennis market is much bigger in these 2 markets for YY. In Asia, badminton is def subsidizing tennis because of reverse. The truth is, in Asia, Babolat and wilson took up more than 50% of tennis market share. Yonex use to have 25% of market share in late 80 and through out 90s. We are still waiting for the next Martina N. to be born...
At the end, it is a wash out for each region on subsidizing.

The tennis division is definitely NOT subsidizing the badminton division in North American. The tennis market share that Yonex receives is far too small (WAY behind Babolat, Wilson, Head, Prince, Dunlop). The USA is the largest individual market for Tennis and Yonex STRUGGLES in that market.

[Yoppy]

To me, joining the national team is like signing a contract. The players are fully aware of the pro and cons before get their feet into the door. If they think they can deal with the cons, do not complain afterward. If they do not like it, do not join, train by yourself, and face the result like a man, do not whinning.

To me, the worst kind is to try to sqeeze the better part of both, and think the world has to go around themselves. They take the taxpayers $$$, enjoy all the freebies, getting paid, even though 99% of them never really get to the ultimate stage. However, once they become somebody, they suddenly getting greedy, and cover their greediness with a fake mask of "freedom"... well, well, well...

Be a man, choose your side, and face it. There's no perfect solution, and you are not going to be guaranteed to be on the better side each time.

Only few will complain later on, its not the main issue. Its not about being a man or gay. I can not find any profesional sport other than badminton that have the same constraint and the contractual issue that badminton pros face.

A footballer can be sponsored by Addidas at club level while he will be wearing Nike for the national team. Roger federer uses Wilson racket while wearing Nike shirt, whereas LD can not wear a YY shoe because CHN nat team is sponsored by LN. In badminton, once you signed, from head to toe you are covered.

Well I just think that badminton pros deserve to get more, thats all. The national teams have been in the past made YY advertising easy and cheap. It was possible cos YY was "the only" company, but i guess things have changed and IMO national teams around the world should have a bigger bargaining power in negotiating with YY.

[cooler]

Only few will complain later on, its not the main issue. Its not about being a man or gay. I can not find any profesional sport other than badminton that have the same constraint and the contractual issue that badminton pros face.

A footballer can be sponsored by Addidas at club level while he will be wearing Nike for the national team. Roger federer uses Wilson racket while wearing Nike shirt, whereas LD can not wear a YY shoe because CHN nat team is sponsored by LN. In badminton, once you signed, from head to toe you are covered.

Well I just think that badminton pros deserve to get more, thats all. The national teams have been in the past made YY advertising easy and cheap. It was possible cos YY was "the only" company, but i guess things have changed and IMO national teams around the world should have a bigger bargaining power in negotiating with YY.

'should' only works in your idealized world. Since badminton isn't yet a mainstream pro sport, u,national team nor players can not go around asking sponsors they 'should' do this and that.

[cooler]

Yonex core revenue streams is badminton. Tennis benefits more directly from this than their golf division.

Yonex is a small player globally in tennis

i said 'profit'. Business exist because of profit. Business with great revenue but without profit don't last too long...

[rapidfire]

Yonex will still have its loyal fans

[taneepak]

Yonex's net profit for the year ended Mar 31, 2010 was US$6.5 million.
Li Ning's net profit for the year ended Dec 31, 2009 was US$138 million.

[colekwok]

Yonex's net profit for the year ended Mar 31, 2010 was US$6.5 million.
Li Ning's net profit for the year ended Dec 31, 2009 was US$138 million.

If you trust the figures.......

[adidascanada]

i said 'profit'. Business exist because of profit. Business with great revenue but without profit don't last too long...

You are correct but without revenue profit is not possible....

[Yoppy]

'should' only works in your idealized world. Since badminton isn't yet a mainstream pro sport, u,national team nor players can not go around asking sponsors they 'should' do this and that.

well they can now. im sure LN is eager to sponsor more nat team, if they can provide more than YY, why not?

[ants]

Yonex's net profit for the year ended Mar 31, 2010 was US$6.5 million.
Li Ning's net profit for the year ended Dec 31, 2009 was US$138 million.

6.5m net profit is a very small figure for a company like Yonex.
Li Ning's figure is small for it's kind of establishments in China. I would expect them to profit at least between 200m - 400m. But i guess there is many figures that the floating around.

[taneepak]

You are correct but without revenue profit is not possible....

Both Yonex and Li Ning are limited companies, one traded in Tokyo the other in Hong Kong. Every shareholder knows their financial statements.
BTW, Li Ning's profit increased 33% over last year, but Yonex's declined.