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  1. #52
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    Yonex's US$6.5 million profit for year ended Mar 31, 2010 is based on latest estimates by financial analysts. Actual results will be announced in May, 2010.
    BTW, analysts estimate Yonex's full year results for year ended Mar 31. 2010 are sales to be 38 billion yen, profts 600 million yen, down 3% and 62%, respectively, over the previous year.

  2. #53
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    Quote Originally Posted by cooler View Post
    in INA, it is a team sponsorship, that's why kido/setiawan want out of pbsi deal. In JP, sponsorship is more competitive, a player can be owned by different sponsors, for each particular area of their bodies or equips.

    doesnt that happen in Canada as well, i have been efendi signed with black knight and still wearing yonex shoes. i thought sponsors agreements do not require the player to wear their shoes (assuming.. ergonomics issues)... i mean its best that the player wear all of the sponsored stuff but players have the right to care about their own physical being as well.

    Quote Originally Posted by taneepak View Post
    Yonex's US$6.5 million profit for year ended Mar 31, 2010 is based on latest estimates by financial analysts. Actual results will be announced in May, 2010.
    BTW, analysts estimate Yonex's full year results for year ended Mar 31. 2010 are sales to be 38 billion yen, profts 600 million yen, down 3% and 62%, respectively, over the previous year.

    wow based on those estimations... yonex seriously need to upgrade their R&D... as the picture showing that it seems like yonex isnt monopolizing the badminton market anymore.. in any aspects of the product line, they need to figure out how to be less fancy with their names.. (this isnt a fashion industry) and i think they should change their policies in sales (i.e.: warranty and the market targets). esp. when we see all the time that people are having difficulty in buying the 'high-end' racquet.. a possible price adjust MIGHT attract more people to buy it.
    Last edited by quik_silver; 04-18-2010 at 11:30 AM.

  3. #54
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    Quote Originally Posted by adidascanada View Post
    You are correct but without revenue profit is not possible....
    i guess u never owned Nortel, JDS Uniphase shares before LOL

  4. #55
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    i believe the thread title or objective was about yonex markdet share in BADMINTON.
    LN business covers more area than yonex, of course they make more money.
    Lets discuss about badminton market share.

  5. #56
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    YY have themselves to blame....
    their marketing staff service is well known in the (M'sia) market....
    arrogant, slow, insolent, impertinent......
    fw yrs back if u wanna claim a defective YY racket
    it's more difficult than scaling mt. everest....
    even now they have improved, but it's kind of late...
    as far as regular die hard players are concerned
    if u do observe carefully
    less than 20% are using YY
    they r more likely to use victor, apacs, prince, fleet........(these r the popular brands)

    i for one have been using prince since 2001
    last yr i bought 1 new prince n the frame cracked on my first court play
    the shop owner replaced me another one without saying a word....
    strung on the spot a new racket for me....

  6. #57
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    Never knew that there would be so many debates here when I created this thread. I feel sorry for those Yonex die-hard fans. After reading all the posts here, I just want to stress that no matter how success a brand is in the past, if it doesn't come up with a good product at COMPETITVE pricing and good service, it will be shifted out of the market eventually. This is the rule of free market.

  7. #58
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    Quote Originally Posted by hastomo View Post
    YY have themselves to blame....
    their marketing staff service is well known in the (M'sia) market....
    arrogant, slow, insolent, impertinent......
    fw yrs back if u wanna claim a defective YY racket
    it's more difficult than scaling mt. everest....
    even now they have improved, but it's kind of late...
    as far as regular die hard players are concerned
    if u do observe carefully
    less than 20% are using YY
    they r more likely to use victor, apacs, prince, fleet........(these r the popular brands)

    i for one have been using prince since 2001
    last yr i bought 1 new prince n the frame cracked on my first court play
    the shop owner replaced me another one without saying a word....
    strung on the spot a new racket for me....
    This is not unusual. The big boys are not so desperate for business; the small ones will do anything to get your business. Also, being bigger also risks being abused with unjustified claims for racquet breakage. Most racquet breakage claims are actually due to misuse or improper stringing.
    Also, Yonex and the other big boys do honor any racquet claims but not at the retail level-only to big distributors without questions being asked.

  8. #59
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    Quote Originally Posted by cooler View Post
    i believe the thread title or objective was about yonex markdet share in BADMINTON.
    LN business covers more area than yonex, of course they make more money.
    Lets discuss about badminton market share.
    Fair enough, so how about taking out all Yonex's non-badminton stuff?
    It may surprise everyone that Yonex biggest business may not be badminton racquets but badminton shoes that are all made in China.
    Today, racquet manufacturers will be mad or insane if they don't contract out to China all their racquets manufacturing. If Yonex continues racquet manufacturing in Japan I will bet with anyone they will not survive for another 10 or less years.

  9. #60
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    Quote Originally Posted by taneepak View Post
    Fair enough, so how about taking out all Yonex's non-badminton stuff?
    It may surprise everyone that Yonex biggest business may not be badminton racquets but badminton shoes that are all made in China.
    Today, racquet manufacturers will be mad or insane if they don't contract out to China all their racquets manufacturing. If Yonex continues racquet manufacturing in Japan I will bet with anyone they will not survive for another 10 or less years.
    That's why you see lower end rackets of YY are made in China or Taiwan.
    But I am pretty sure that the top of the range rackets will still be manufactured in Japan in the future. Canon is still surviving right? The whole of their DSLR range and the top end DCs are made in Japan (although recent QC has been disappointing....).

    Talking about shoes, do most of the badminton shoes from various brands actually pumped out from the very same factory? taneepak, do you know about the details?

  10. #61
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    Quote Originally Posted by cooler View Post
    i believe the thread title or objective was about yonex markdet share in BADMINTON.
    LN business covers more area than yonex, of course they make more money.
    Lets discuss about badminton market share.
    Well LN came from zero and is growing it's badminton business insanely fast.. Yonex is obviously struggling and on a slippery slope...

    Yonex cannot really afford many ARC-Zs if they dont want to end up like another Carlton...

    /Twobeer

  11. #62
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    I don't know if a similar thing is happening in China, but in Korea there has been a dramatic shift in the last couple of years. About 5 years ago, most club players would have been using Yonex (at least 70-80% I'd say). This year, that's gone way down to maybe 20% or so, and then only the latest top of range rackets, like the Z-slash. Most club players are using Victor or other similar brands.

    Yonex have definitely lost their dominance here and you can see it when you go to the large badminton specialist stores. Their displays only have a small proportion dedicated to Yonex. The largest posters are Victor (I'm sure because of the national team), but also other brands seem to be popular too.

    I'm sure competition is good overall. I just don't see prices dropping any time soon though, especially with LN rackets being SOOO expensive. They seem to have gone the opposite way and actually raised people's expectations of prices.

  12. #63
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    Quote Originally Posted by david14700 View Post
    I don't know if a similar thing is happening in China, but in Korea there has been a dramatic shift in the last couple of years. About 5 years ago, most club players would have been using Yonex (at least 70-80% I'd say). This year, that's gone way down to maybe 20% or so, and then only the latest top of range rackets, like the Z-slash. Most club players are using Victor or other similar brands.

    Yonex have definitely lost their dominance here and you can see it when you go to the large badminton specialist stores. Their displays only have a small proportion dedicated to Yonex. The largest posters are Victor (I'm sure because of the national team), but also other brands seem to be popular too.

    I'm sure competition is good overall. I just don't see prices dropping any time soon though, especially with LN rackets being SOOO expensive. They seem to have gone the opposite way and actually raised people's expectations of prices.
    For Korea, the national team sponsorship deal is definitely a big part of it

    This may sound really strange/almost unbelievable, but in China, many of the wealthier will buy the more expensive one just because its its more expensive. Plus LN sponsorship of Chinese national team will have similar effect to Victor in Korea. And most people won't buy top end LN, most will go for lower ones. Look around, the reviews for lower ones seem pretty good.

  13. #64
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    Its also part of marketing effort by LN that by pricing more expensively than YY it show LN is confidence with their quality. The worse thing is to price lower than YY and getting the image of lower quality product. Once LN got enough market share and good branding image, all LN needs to do is to price more aggressively towards YY and i dont think YY can respond (as far as pricing is concern) to that if production stays in JPN.

    One way YY can stay on top is to proof that its technologically more advance and can produce better/more innovative products. Just like how YY wiped out Carlton with the carbon racket in the 80s.

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    I also been told that in INA (country sponsored by YY), YY also is in decline. Being not so rich country, many INA consumers have switched to Flypower, Astec (both local brand), Victor, Apacs and few other unknown brands.

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    Quote Originally Posted by Yoppy View Post
    Its also part of marketing effort by LN that by pricing more expensively than YY it show LN is confidence with their quality. The worse thing is to price lower than YY and getting the image of lower quality product. Once LN got enough market share and good branding image, all LN needs to do is to price more aggressively towards YY and i dont think YY can respond (as far as pricing is concern) to that if production stays in JPN.

    One way YY can stay on top is to proof that its technologically more advance and can produce better/more innovative products. Just like how YY wiped out Carlton with the carbon racket in the 80s.
    But what if LN produce more advanced and innovative products... ooops...
    /T

  16. #67
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    Quote Originally Posted by twobeer View Post
    But what if LN produce more advanced and innovative products... ooops...
    /T
    Ofcourse that was meant that in comparison to LN product

  17. #68
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    The rise of racquet manufacturers other than Yonex only bodes well for the consumers of their products. Before, Yonex could get by on their name and marketing alone. Now, they will need to develop truly better products to compete in a now very competitive market.

    At one time I too only considered Yonex when purchasing a new racquet, but have now tried other brands and have found other racquets that in my opinion are better, and in many cases, much less expensive.

    Competition is always good for the consumer in any market, more often than not the end result is better products, more research, innovations and hopefully lower prices.

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