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  1. #1
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    Default New Kason Gear for Fu Haifeng / Cai Yun

    Photos of Cai Yun and Fu Haifeng in Kason (Li-Ning) gear in the 2010 China Masters

    http://sports.sohu.com/20100916/n274980306.shtml
    http://sports.sohu.com/20100916/n274980304.shtml

    Kason advertisement
    http://www.kason.com.cn/hd/fy/

    The products' official launch is November 2010.
    Attached Images Attached Images  
    Last edited by Sealman; 09-17-2010 at 12:51 AM.

  2. #2
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    How does their national sponsorship with their provincial sponsorship, I thought FHF and CY are sponsor by Li Ning?

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    i dont see why not since Kason is part of Li-Ning. hope these product will be cheaper than the Li-Ning line.

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    Regular Member yurimaster2010's Avatar
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    wow..wat a good marketing tactic..fungwan...famous chinese comic heroes character feature in badminton !!

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    according to the badmintoncn the racket sell rmb 1490

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    Regular Member aramistuscany's Avatar
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    Their provincial badminton association sponsors are different. Cai Yun's province (Jiangsu) is sponsored by Yonex and Fu Haifeng (Guangzhou) is sponsored by Li-Ning.

    Looks more like Li-Ning is packaging a special marketing campaign with their Kason brand around this pair.

  7. #7
    Regular Member arfandy's Avatar
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    since when did Kason become past of Li Ning? i thought they were 2 different companies..

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    Quote Originally Posted by arfandy View Post
    since when did Kason become past of Li Ning? i thought they were 2 different companies..
    Kason bought over by Li-Ning few years back that supposing to target more in mid-low range racket... It's really a good strategy for Li-Ning to promote Kason internationally using Cai Yun and Fu Haifeng as their spokesman...

  9. #9
    Regular Member ryim_'s Avatar
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    Good strategy! I would hope that the gear from Kason would be a little cheaper than the current line of N series rackets from Li-Ning. Its a great strategy to use Fu/Cai to promote Kason, which should cater to those who find N series rackets a bit out of their budget.

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    Kason top end racquets are not cheap though the list price is still lower than Li Ning N series.

    However, you can get the N series for less than half their list price but it seems that you can't get Kason for that kind of discount level.

  11. #11
    Regular Member arfandy's Avatar
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    any information of what kason rackets Cai/Fu are using now? specs, price?

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    Those two new rackets from Kason look pretty good. I wonder how well they perform?

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    FHF is using a Li Ning racket painted in different colours from his usual racket, the end cap of his racket shows a Li Ning logo during the semi final game yesterday while CY's racket's end cap is covered by a piece of white sticker/tape.

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    Quote Originally Posted by Jameschan5 View Post
    Kason bought over by Li-Ning few years back that supposing to target more in mid-low range racket... It's really a good strategy for Li-Ning to promote Kason internationally using Cai Yun and Fu Haifeng as their spokesman...
    Don't think that is quite right.

    Li-Ning bought Kason because Li-Ning wanted to enter the Badminton market but were not a manufacturer of Badminton gear. As I am aware, Kason actually make all the Li-Ning rackets themselves.They also manufacture the Kason own-brand rackets of course, which includes top-end rackets as well as their mid/lower range ones.

    Believe me, the top-end Kason rackets are extremely good and arguably on a par with the Li-Ning range.
    Last edited by roy b; 09-18-2010 at 01:02 PM.

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    Regular Member arfandy's Avatar
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    Quote Originally Posted by alana07 View Post
    FHF is using a Li Ning racket painted in different colours from his usual racket, the end cap of his racket shows a Li Ning logo during the semi final game yesterday while CY's racket's end cap is covered by a piece of white sticker/tape.
    does this mean they weren't using Kason rackets but instead their favorite lining rackets were made to look like kason?

  16. #16
    Regular Member nokh88's Avatar
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    Quote Originally Posted by alana07 View Post
    FHF is using a Li Ning racket painted in different colours from his usual racket, the end cap of his racket shows a Li Ning logo during the semi final game yesterday while CY's racket's end cap is covered by a piece of white sticker/tape.
    Quote Originally Posted by arfandy View Post
    does this mean they weren't using Kason rackets but instead their favorite lining rackets were made to look like kason?
    I too saw the white sticker tape. They are promoting the Kason brand but not using its racquet at the moment, I think so.

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    Kason racquet will boast power by 98.52%

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