take a look at this: [video=youtube;GiGSW5RJMKM]https://www.youtube.com/watch?v=GiGSW5RJMKM[/video] I was almost confused for the first few minutes. Was this an EDM concert? Was it the MTV awards? Was it pro wrestling? the LIGHTING BUDGET ALONE makes all badminton tournaments look like a joke. They have managed to fill the MERCEDES BENZ STADIUM in Berlin to CAPACITY. The audio/visual alone is mindblowing. Nevermind the awesome commentators. I'm not even a gamer and I watched this thing for 30 mins. Remember this is a DAMN VIDEOGAME, and these guys are presented like gladiators. The BWF is still trying to fix their camera angle problem that people like myself have been complaining about for over 10 years.
Is the a market big enough to justify promotion of this scale (and cost?) Whilst I don't play league I know the market for it is huge, 67 million players per month! 32 million people watched the 2013 championship
But that is not reflected in the amount of money people are willing to spend on badminton. Even soccer with Pele and World Cups in the US couldn't increase soccer's popularity back in the 80's and 90's. Increase grassroots participation and awareness with school leagues is the way to go. Also, programs that target 6-10year olds to start playing badminton. That way, you get a new and bigger generation of people that are aware of the game as they get older. AND there are opportunities to play competitively in leagues/local competitions.
Fitness and athletics probably trump that if you included everyone that goes around the block once a month or lifts a dumbell every now and then. This is probably how you get to count badminton as the no.2 participation sport as the number of registered players is nowhere near as large as the number of people 'playing' badminton .... Also I seem to recall the video gaming industry is as big as the movie industry by now so yeah slightly more budget (and creativity at hand).
these are old ideas being put forth (no offense Cheung, I have no idea how old you are) and get repeated enough that people believe them. I think it has very little to do with grassroots participation. GOLF people would LOVE to have our numbers, but they manage to get on TV somehow.
Indeed, and Darts, Snooker are similar tv sports with little grass roots participation I would think ... (not that that makes darts a multimillion industry and for that you do need grass roots participation)
so is walking. participated by everyone in the world (sans the babies and terribly ills). but when no one pays attention and give a damn on popular media, there will be no money.
ticks me off whenever i see darts on TV. so boring, but yet people spend so much money showing it. something we are missing in the loop.
if it's good enough for ESPN it's good enough for me http://sports.espn.go.com/oly/summer04/badminton/news/story?id=1845228
What do you expect? Badminton is an ancient sport created in the late 1800's. It has outlived it's usefulness and marketability. About time it step aside and let some new generation of finger twiddling video gamer teens battle it out over on massive player mode on the Internet for sport supremacy ... Next stop... Olympics 2020. Aren't we like confusing a form of entertainment with a form of sports?
You need to get bigger numbers and increased awareness. Get people spending money on the game and equipment and then companies grow. Growing companies add to more sponsorship avenues. Holding big tournaments like a world championship in Canada or the USA has had very limited impact in the past.
Sure. But it would be more constructive if you can point out why they are doing a terrible job and how they can do better, given reasonable budget.
every reason given for badminton's lack of popularity... another sport has in spades, and they still destroy us. ergo, the problem is the marketing team.
