I'd like to voice a concern about the way Yonex do business. I recently visited the All England tournament in Birmingham - this is a a Badminton England tournament but anyone would think that he event was owned by Yonex themselves! They are just the title sponsor! After speaking to several of the other brands present I learnt a few truths I thought I should put out there: 1. Due to pressure from Yonex on Badminton England. None of the other brands are permitted to sell there products at the event. 2. The retailer at the event is pressured to sell at the full RRP. 3. Although the actual figure is unknown, it is recognised that Yonex vastly underfund the sponsorship of the event, simply because the other manufacturers do not have the resources to compete. Essentially due to this unfair practice, Yonex virtually make a profit out the event. Frankly to me this stinks and I thought it should be voiced. Thoughts from fair thinking like minded people please.
First, you created an account on BC just to say this? Talk about grumpy. Second, I don't see ANY problem with Yonex having full rights to sell at the AE. They sponsor the event, it should come as normal they get exclusivity to sell their wares. It was the same thing at the France Open. And some other brands like Wilson were there to show their stuff, even if they didn't have the right to sell it. So what... I took home an AT250 for half price over there. Good deal.
I have started a petition that I will forward to badminton england. If you wuld like to sign this it can be found at: http://www.gopetition.co.uk/online/17782.html
That is business. You can't do much. If any other brand or company can compete with Yonex then they can always do something. The fatc that other brand does not do anything about it shows that YOU or even if you have 5000 nameless badminton players from the internet can not do antyhing about it. It is unfair. It is life.
it is fair to Yonex. just place your feet in the shoe. you spend millions on that tournament, you let other brands to sell at the venue. furthermore, they dump the price. at the ends, non of your product making sales.
Let me get this right, Yonex had exclusivity to sell their products at AE & you think it's unfair business??? If it's stated in their sponsorship contract, then it's very normal business practice. The title sponsor gets exclusivity. The other brands can also do so by sponsoring events.
i agree, its not yonex's fault that other brands are not doing so well. other brands have the freedom to bid to badminton england for spornsorship rights just like yonex, but if yonex provide the best bid then naturally they will win the right to sponsor the event. i also dont see anything wrong with such a prestigious event such as the all england being sponsored by a prestigious brand like yonex. on top of that, yonex has been sponsoring the event for god knows how many years now (over 25 i think) and each year the event has been a great success. if yonex sponsors the event then they can include exclusivity of sales in their contract with badminton england. its normal business practice. i dont think personally that they have done anything wrong.
Agree with Loopy, you sign up BCBF just to post this? 1) That is why it called the display booth. This is prob the biggest event or onr of the biggest for badminton every year. Manufactures are there to display product, not sell them. 2) You said earlier in your point #1 that they are not allow to sell, now they can sell at full RRP? Also, isn't it fare for everyone to sell at full RRP including YY? From my understanding is that retailer can sell at lower price if you bargain with them, they just don't put the lower price on the items. Did you bargain with Wilson or other brands right before they close the booth on the last day? You could got a racquet at 1/2 retail. The practice is same as for all Grand Slam in Tennis. 3) Since you do not have the fugure nor any evident, what you said is just speculation. You are the main sponsor because you paid the most for the it, not because you fully fund the championship. Other manufacturers decided not to compete in the the world of badminton against Yonex. Do you think Wilson does not have enough money to throw at AE? What about Prince? May I ask what brand of equip you sell? What about the store/brand exposure? This should count as advertisement cost for you. Sorry, it is Monday morning and I am pissed off at work.
They're pretty successful at it. Maybe the other companies can learn. This is the way business works. Remember it is a business. That's a good contract, not unfair business. This makes sense. It's a two way deal. AE doesn't have to accept their contract. Yonex is out to make money, they are not owed by the BWF and not a badminton marketing propaganda. Of course they have invested a lot of money into there badminton research and also have an invested interest to better the game. But at the end of the day, they are in a competitive market. Try going to Burger King drive through and then eating in it a McDonalds or some fancy restaurant. Some companies don't allow jeans in the office, the list goes on. Where is the petition for Coke drivers to be permitted to wear Pepsi uniforms? Heck, why can't Tiger or Federer where Adidas? Again, this is reasonable. So actually, Yonex is giving even more sponsorship then the market requires.... I don't know, Wilson finds money to sponsor the grand slam tennis events. Do you really expect them to invest money if there only hope is to achieve a deficit?
It might seem unfair depending on which side you see it from... but when a company sponsors an event, it's a business decision, and not a philanthropic gesture (a.k.a CSR) If other (competing) manufacturers were to be given a free run of the place, then wouldn't Yonex be rather dumb to spend even an extra shilling on the event? Of course, some sponsors do squeeze the event... one recent example was the Thomas Cup Asia Zone Preliminaries earlier this year. If the title 'Robot Thomas Cup' didn't make you squirm, the hordes of gigantic banners would. It's pretty certain the organisers didn't like that very much but did they have a choice? No, they did not. Sir George 'Robot' Thomas must be turning over and over in his grave - but, bless his soul, he should be extremely glad that the Finnish company Primula didn't decide to name the event after its very, um, delectably named bread Whether we like it or not, sponsors and their rules are here to stay. If at all, you should be petitioning other manufacturers to come forth
Dear Master Oldhand, Should we call you dirty OldHand from now on? I love what you find and can I have 1 and eat it too?
I totally agree. If other manufactures play their roll, then badminton would probably, probably be a recognized sports. If other manufactures pumps in as much money as Yonex does then there wouldn't be Yonex All England Open, but more like BWF All England Open. I think it's more unfair to Yonex then it is to other manufactures. Yonex dumps in how much money into these Super Series Events and other events as well to promote badminton. Yet other manufactures contribute less, yet they sell badminton products and reaps some of the reward that Yonex puts effort into it. That might be an extreme thinking but I think if other manufacture wants to complain, then they should step up to the plate.
Perhaps you didn't quite notice it. It's Finnish bread And I'm pretty sure Primula sponsors events in Finland.
I know, I did not have chance to visit Finland (rough sea) when I visit Europe last ime. I will make sure I stop by Finland and get some of the Primula's tasty bread... I will let members know when I go next time and take some order too...
I would agree that if Yonex sponsors AE, it has the right to exclusively sell its products at whatever price it deems acceptable (derekrobinson59's main complaint). The petition states "This is an unfair business practice that exploits the public", this argument is a little premature. First derekrobinson59 has not proved the practice is unfair, and secondly "exploits the public" is no crime (most businesses do it day in and day out), at worst it's a moral issue. If Yonex's practice is truly unfair, there are laws, such as Fair Business Practices Act to take care of it. Without Yonex's sponsorship, the quality of AE may not be the same. That's what people call: you get what you pay for. If Yonex loses a lot of money for sponsoring AE, it has every reason to only sell its brand at an event and charge consumers more. Just a question for our knowledgeable BCers: how about other SS? Are they also sponsored by a company like Yonex, Wilson, etc. with the same exclusivity to sell their own products or not?
3 signatures as of today. poor marketing or does that reflect the general view of the validity of the petition?