2012 Malaysia Open SS: Maybank debuts as title sponsor

Discussion in 'Korea Open / Malaysia Open 2012' started by chris-ccc, Nov 30, 2011.

  1. chris-ccc

    chris-ccc Regular Member

    Joined:
    Apr 1, 2006
    Messages:
    26,902
    Likes Received:
    33
    Occupation:
    Professional Badminton Coach & Badminton Promoter
    Location:
    Melbourne, Victoria, Australia
    .
    Maybank debuts as title sponsor of the Super Series Malaysia Open

    Source: http://www.4-traders.com/MALAYAN-BA...-Eyes-on-Maybank-Malaysia-Open-2012-13913059/

    Press Release
    30 November 2011

    Maybank will be the proud main title sponsor of the prestigious Malaysia Open, part of the OSIM BWF World Superseries Badminton event. The event, which offers a total prize money of US$400,000 will be named the "Maybank Malaysia Open presented by Proton: 2012" as part of a 6-year partnership with the Badminton Association of Malaysia (BAM).

    The tournament is being jointly sponsored by both Maybank and Proton this year as part of the official transfer of sponsorship from Maybank to Proton.

    Present at the event to officially mark the Maybank and BAM's collaboration and reveal the new Maybank Malaysia Open 2012 logo were Dato' Sri Abdul Wahid Omar, President, Chief Executive Officer of Maybank, Encik Mohd Adam Wee Abdullah, Chief Marketing Officer of Maybank, and YBhg Datuk Ir. (Dr.) Hj. Mohamed Al-Amin Hj. Abdul Majid, Deputy President of BAM and Vice President of Badminton Asia.

    In his speech, Encik Mohd Adam Wee said "Badminton, as all of us know, is one of the most popular sports in Malaysia. Maybank's sponsorship of BAM and the Malaysia Open complements and complete our sports sponsorship agenda to ensure Malaysians are given the opportunity to enjoy world class sporting excellence."

    He added, "Just as how we have raised the bar for Golf with the Maybank Malaysian Golf Open, we want to further enhance badminton's prestige and reputation not only in the country but internationally together with Proton and our co-sponsors."

    Beyond aesthetic changes, Maybank is dialling up its commitment to this international sporting event through an extensive publicity campaign which will include guerrilla marketing as well as the use of digital media, aimed to drive higher turn-out and viewership during the five days championship.

    YBhg Datuk Ir. (Dr.) Hj. Mohamed Al-Amin Hj. Abdul Majid, said, "BAM would like to thank Maybank and welcome them onboard as sponsor of the Maybank Malaysia Open. With a strong leadership in bringing local and international sports events to Malaysians, we feel this alliance will no doubt benefit the development of badminton. As one of the most popular championships in the BWF calendar, we are expecting big names to participate and start off their 2012 campaign."

    Also unveiled today was the new tournament logo designed specifically for the Maybank Malaysia Open presented by Proton. Depicting a badminton player caught in full flow, the dynamic, energetic visualisation of the sport demonstrates athletic prowess in a player poised to take on the world.

    On the logo, Adam said, "We have kept the design consistent in our sports sponsorship branding. This is because we want to reinforce the quality of experience that Malaysians can expect from Maybank."

    All the action is due to take place at Stadium Putra at the Bukit Jalil Complex from 10-15 January 2012 and the line-up for the tournament will be confirmed on the 8 December 2011 with the draw taking place on 27 December 2011.

    Local hero Dato' Lee Choong Wei has taken home the coveted Men's Singles title for the last four years in a row, most recently by beating Indonesian Taufik Hidayat.

    Other official sponsors include Proton, Astro, RTM, Yonex, 100 plus, DBKL, ISN, Jati, Kompleks Sukan Negara, Majlis Sukan Negara, Phiten and OSIM.
    .
     
  2. Voltric

    Voltric Regular Member

    Joined:
    Apr 20, 2011
    Messages:
    229
    Likes Received:
    0
    Location:
    Malaysia
    Considering the prize money, does that mean the Malaysian Open will be elevated to "Premier" status?
     
  3. chris-ccc

    chris-ccc Regular Member

    Joined:
    Apr 1, 2006
    Messages:
    26,902
    Likes Received:
    33
    Occupation:
    Professional Badminton Coach & Badminton Promoter
    Location:
    Melbourne, Victoria, Australia
    .
    Unfortunately, the Malaysia Open won't be a "Premier" status tournament.

    BAM submitted their bid to have it as a "Premier" tournament too late.
    .
     
  4. kvn4000

    kvn4000 Regular Member

    Joined:
    Feb 2, 2011
    Messages:
    309
    Likes Received:
    3
    Occupation:
    sales manager
    Location:
    Malaysia
    Will the Koreans and Chinese participate ? I hope they will ....
     
  5. chris-ccc

    chris-ccc Regular Member

    Joined:
    Apr 1, 2006
    Messages:
    26,902
    Likes Received:
    33
    Occupation:
    Professional Badminton Coach & Badminton Promoter
    Location:
    Melbourne, Victoria, Australia
    .
    Too early to tell... But they should submit their entries before the entry date closes.

    After the entry date is closed, the Entry List shall be released.
    .
     
  6. Ultraman

    Ultraman Regular Member

    Joined:
    Dec 2, 2010
    Messages:
    77
    Likes Received:
    0
    Location:
    Faraway Land
    Ticket Price & Schedule.

    766174_411468_price.jpg

    *What?! Numbered seat!!. (How nice it is?)

    Venue Layout

    766176_411469_venue.jpg
     
  7. chris-ccc

    chris-ccc Regular Member

    Joined:
    Apr 1, 2006
    Messages:
    26,902
    Likes Received:
    33
    Occupation:
    Professional Badminton Coach & Badminton Promoter
    Location:
    Melbourne, Victoria, Australia
    .
    Funny that student ticket holder must dress in uniform upon entry.

    Are they trying to check which school is most interested in Badminton? ;););)
    .
     

Share This Page