Announcing new air shuttles in the middle of a pandemic? Yeah, sounds like a great idea. Just imagine how the discussion went (probably over video conference) CEO: Are the factories operating? CEO: Are sufficient numbers of customers queuing up? CEO: Is the supply chain able to cope? Head of Operations: No...but has that ever stopped us before? CEO: Nope, sounds good. What shall we do marketing team? Marketing: Stunned silence... Secretary: It's ok, my nephew has done a course on digital art, he can make some great animations and photos.