AE managed to raise the prize money to SSP at a time when the European economy is going south and high unemployment, IMO, AE has no choice but to cough up the cash to stay relevant as a major Open tournament, not that the AE organizer wants to up the cost at this time. When the economy was good previously, that means there is more disposable income to pay/enjoy AE. It still comes down to revenues versus expenses, and AE does not have the luxury of deep pocket sponsors that INA, CHN or MAS have to cover the red ink. AE main revenues are gate receipts, TV broadcast, advertisements, rental stalls in the stadium, souvenir sales, sponsors, players registration fees which are really small potato and very limited. AE expenses are stadium rental, BWF hosting fees, staffing, operating cost (birdies, etc), players accomodation and transportation, prize money. Correct me if I err above. At best, AE is break even. Upping the prize money further would swing the pendulum towards the negative balance sheet, when no deep pocket Santa Claus willing to sponsor/foot the bill. BWF set $500K minimum for SSP and use an internal selection process to award the 5 SSP locations that allows AE and DO to be in. With so much interest from nations wanting to host SSP, BWF could have set the minimum higher and still MAS, INA, KOR, CHN (alone can do >2 SSP if BWF permits), AUS and include JAP, HK and very soon IND would make a go for it. Then we would have the entire SSP in one continent, plus maybe Australia. As Rudy said no SS or SSP makes money. SSF is guaranteed to splash bright red ink all over especially with the MIA CHN stars. Now, we have countries aided by private sponsors coughing up the $500K to $1M to get SSP. So if Open is run as a business, these businessmen are willing to fund a money losing enterprise…for a long time. Europe would have a hard time catching up if the cash bar keeps going up. North and South America, Eastern Europe and Africa do not embrace pro baddy. BWF needs to maintain 1-2 SSP in Europe to ensure baddy stay relevant otherwise risks badminton to be seen as an Asian regional sport. Like I said earlier, maybe BWF wants and needs AE and DO to host SSP…if it is, then BWF has done it right this time, and it is not so often that BWF does the right thing. Perhaps, Rudy with his insider knowledge can offer his insight on this.