Battle of the Chinese Sportswear Brands: Anta vs Li Ning

Discussion in 'General Forum' started by Loh, Aug 23, 2009.

  1. Loh

    Loh Regular Member

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    BizChina Update
    22 Aug 2009

    By Gary Bowerman

    One year ago, most of the talk in China’s domestic sports apparel industry focused around Li Ning, a company created by a 1984 Chinese Olympic gymnast – and the man who ‘ran’ around the upper reaches of the Bird’s Nest stadium during the opening ceremony of the 2008 Beijing Olympics.

    Li Ning has since opened its first overseas store, in Singapore, and chosen the sport of badminton as its main promotional platform for expansion in Southeast Asia.

    More recently, another name has started to oust Li Ning from the business magazine cover pages. Even a few months ago, the name Anta meant little beyond China. Then the company won a contract to supply the official sportswear for the Chinese national team at the 2010 Olympics Games in London, and it began signing up international tennis stars to raise its profile.

    This week, Anta unveiled its interim corporate figures in a glossy document adorned with images of its two leading brand ambassadors: former world female tennis number one Jelena Jankovic and Chinese number one Zheng Jie. Anta, which is incorporated in the Caymen Islands, celebrated its interim results – including a net profit of RMB608m – by running a two-thirds of a page advert in Hong Kong’s South China Morning Post newspaper.

    Its 62-page interim report reveals that Anta now has 6,129 stores nationwide, having added 462 this year alone. It boasted sales of 16.4 million pairs of sports shoes (up 26.6 per cent year on year) and 25.7 million pieces of apparel (up 22 per cent).

    Clearly, Anta has emerged as a major player in China’s sportswear retail market – and seems likely to follow Li Ning by taking its brand beyond Chinese borders. Perhaps it will also spend a little of its sizeable interim profit on sharpening the rather clunky corporate slogan emblazoned across its current materials: “Dare to achieve, Strive for perfection.” Impossible is Nothing, it ain’t.
     
  2. jamesd20

    jamesd20 Moderator

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    I have never heard or seen this brand in china. from the website the logo seems similar to lining & another quite popular brand in china beike (sp?)
     
  3. runningpig001

    runningpig001 Regular Member

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    In fact, Anta is a very popular sports brand in china. And it's developing fast. I bought several pairs of their shoes. They were durable and comfortable.
     
  4. yourbestfriend

    yourbestfriend Regular Member

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    do they still badminton stuff?
     
  5. bradmyster

    bradmyster Regular Member

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    lolo even the symbol of Anta is similiar to Li Nings symbol.
     
  6. Jing09

    Jing09 Regular Member

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    Anta sponsors the CBA right? This brand is everywhere in China.
     
  7. jamesd20

    jamesd20 Moderator

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    I must have ben going around blinkered?:confused: I hae never noticed a shop or articles in a department store with this name. I recognise the logo (as I mentioned).

    Have they always been ANTA? is anta the company name and they have brands from that?:confused::confused:
     
  8. huangkwokhau

    huangkwokhau Regular Member

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    ANTA is quite big in China but not as big as LI Ning...last year they signed Jelena Jankovic....( now Jelena is on the rise again...good for ANTA)...ANTA develops JJ brand name..the designers are from US and Japan and work closely to Jelena for JJ brand...there is another name I forgot also...something using name sport..
     
    #8 huangkwokhau, Aug 25, 2009
    Last edited: Aug 25, 2009
  9. noobtron

    noobtron Regular Member

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    NICE the game will be two years early
     
  10. jamesd20

    jamesd20 Moderator

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    I am not disputing it is big, I just never noticed it:eek:
     
  11. george@chongwei

    george@chongwei Regular Member

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    same here...didnt know ANTA exists in this world though:D:eek:
     
  12. Zabee

    Zabee Regular Member

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    yea.. saw Jelena wears Anta outfit before...
     
  13. chen0019

    chen0019 Regular Member

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    If I am correct, Li Ning is Number 1 in China, followed by Anta.
     
  14. george@chongwei

    george@chongwei Regular Member

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    do you mean this?:D

    [​IMG]
     

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